The future of travel

10

October

2021

5/5 (2)

Imagine ordering a cab to Rotterdam Central, buying and scanning a train ticket to Schiphol airport, booking a plane ticket to your ideal destination with extra cabin luggage and vegan meal, reserving that seat with extra leg room because you deserve to treat yourself, booking a hotel room and building a sightseeing itinerary—all on one platform. These may all seem like separate things, but this decluttered approach to travel will soon be a thing of the past.

Online travel agents (OTA) have put their entire business models under a microscope and are actively looking for new ways to innovate in order to stand out in the highly competitive travel industry. The future of travel will make the customer journey seamless. As internet giants such as Google gain a bigger share of the market, OTA are starting to widen their offerings in order to retain more customers and be a bigger part of their journey.

From using virtual assistants to provide you with real time information on your travel journey to using AR/VR goggles for those who are travelling virtually, there are a numerous number of technologies being experimented with. Trip.com, one of the biggest OTAs in the world, used the power of live streams to sell travel packages to customers during the pandemic. This innovative approach was able to keep the travel company running in a time when the scope of travel was no where in sight.

For many years, the travel sector has operated on the same basic principles. This approach to engage more with the customer is a positive approach in my opinion. Traditionally, one would go to a travel agent to book standardized excursions that overcharged for even the most basic things. Now, your entire travel experience is in your hands because the customers have become the travel agents themselves! Where are you travelling next?

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Smart Poles, Smart Cities

9

October

2021

5/5 (2)

Internet of things, smart cities. All these futuristic concepts that we read about in books and articles are still vague concepts for most of us. While we understand what the technology will eventually enable us to do, we miss the finer details about how exactly such technology will come about. The answer is quite simple, well sort of.

Explain the technology

Signify, a Philips spinoff company focused on lighting, has been the market leader in producing LED lights for the past few years. Recently they launched BrightSites, a new smart lighting pole that has the capabilities to integrate IoT applications, cameras, environmental sensors, connectivity, and of course, provide energy-efficient LED lights. The light poles also serve as alarm systems that can detect unusual activity by monitoring noise, air quality and more.

What’s more interesting, is how these smart poles can become a source of income for municipalities. BrightSites poles come with display screens which can be used as advertising space to fund the maintenance of such projects.

About the progress: Signify

Their current cooperation with New York allows them to install smart light posts across the city. By 2025 they aim to install 500,000 posts and are currently already halfway there. This project is intended to build the foundations for the future of smart cities.  New York municipalities are piloting a program to create smart cities with smart streetlights that will lower emissions, cut energy usage and at the same time create a foundation for other smart city endeavors. Such projects are being piloted across multiples cities across the world but what is the potential impact?

What it will enable us to do

From a community perspective, the conversion of existing light poles into LEDs, provides a better infrastructure for all communities in the municipalities, reduces the use of energy, the negative impact on the environment, and saving money for the taxpayers. For the citizens, it ensures quality of infrastructure in all neighborhoods and extra safety.

Next steps

Smart light poles could be the solution that brings together the foundations of futuristic smart cities. Think about it, the basic infrastructure in regular light poles is already in place. With few adaptions, these light poles can provide even greater value. Smart lighting utilizes existing infrastructure and converts it into technologically advanced structures that can potentially integrate various other devices to provide you a better experience. Want to charge your electric vehicle? Smart pole got you covered. In need to wifi to call a cab? Smart pole has that too. Potential storm brewing up? The smart poles will be the first to warn you to find shelter.

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