Can Technology Fix What It Broke? VR and Empathy

4

October

2020

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Recently many studies and articles emerged that talked about the decline of empathy. A common measure of empathy, a questionnaire, which has been completed since the late 1970s by hundreds of thousands of people has provided evidence for the collective loss of empathy. Shockingly, the average American in 2009 is 75% less empathic than in 1979. This troubling drop is supported by multiple studies. But what actually is empathy?
Empathy is the ability to understand and share someone else’s feelings. Simply put, it is the skill to walk in someone else’s shoes. It is regarded as one of the most fundamental skills of humans. Empathy allows people to communicate, establish and maintain relationships and most importantly to peacefully overcome conflicts. It empowers people overcome the powerful psychological instinct to divide into “us” and “them” and instead view “you” and “I”.  People begin to see outsiders as people instead of symbols of their group. Therefore, it is a great skill to overcome divide and the amazing thing: Empathy is free! If one is not convinced that caring for others is a good thing, one should give empathy a chance for purely selfish reasons. Ironically, by caring for others one can feel greater happiness, experience less stress and even greater professional success.

It is clear that empathy is a skill that is lacking in today`s world. However, the causes for the decline of empathy are not certain. Leading researches at Stanford University assume it is because people are not interacting face to face anymore. To be empathetic, one must learn to read others’ faces. Today we communicate via Facebook, text, and online chats most of the time, leaving no time to practice reading other peoples’ faces. Does that mean we have to get rid of technology? In short: no. People are not born with the ability to empathize. It is a skill that one must develop, and virtual reality (VR) can help.

Empathy is a cognitive effort. One, must imagine what it is like to be someone else and yet is still limited by one’s own biases and stereotypes. VR eliminates the cognitive effort and increases accuracy as one’s stereotypes are taken out of the scenario. Thanks to VR it is possible to walk in someone else’s shoes. The technology allows one to become a different gender, a different age, differently-abled or have a different skin color. However, when asked if VR creates empathy Jeremy Bailenson, Stanford professor and leading VR and empathy researcher replied: “My answer is that VR creates experiences. Experiences can cause empathy, but it depends on what you’re doing. Think about video or the written word. Neither automatically creates empathy, but each can if a piece is crafted carefully.” Further he explained that VR is not a magic tool that works every time. However, across all his studies VR outperforms control conditions (e.g. reading case studies, role play). Moreover, he discovered that to leverage VR the simulations should be paired with movements. In one of his studies participants had to lift objects in VR and put them in piles based on color. One half of the participants’ VR experience was altered so that they were colorblind. For them, the task was nearly impossible, while the control group experienced the task as annoying but doable. Afterwards, all participants were asked to help find websites that would be hard to read in the real world. The impaired group spent almost twice as much time helping others.

Long-term impact of VR experiences on empathy are unclear yet. However, many studies do show impact and rise in empathy after VR experiences. This offers many use cases. The VR company Shift advocates for VR’s use in healthcare education. It is more cost-efficient, more effective and faster for students to learn and implement critical new skills. Apex offers VR to train police officers using VR for realistic de-escalation and crisis intervention simulations. A different use case that can be applied to many industries is unconscious bias training. PwC uses a VR-based implicit bias training where employees learn to make inclusive hiring decision and point out instances of discrimination. Feedback of participants using the VR training showed that they had a stronger emotional connection to the training content and were more confident about their takeaways from the training.

There are many more uses cases of VR to foster empathic behavior, regarding many social issues, such as homelessness, racial biases and people’s attitude towards climate change.
What do you think, is VR the antidote? Will it make people more empathic and care about others? Do you think it will become a staple teaching method in education?

 

Sources:

https://www.economist.com/open-future/2019/06/07/how-to-increase-empathy-and-unite-society

https://www.chcp.edu/blog/loss-empathy-society-today

https://bigthink.com/videos/jeremy-bailenson-how-experiencing-discrimination-in-vr-can-make-you-less-biased

https://www.shiftbias.com/

https://freeowl.com/2020/07/14/pwc-is-using-virtual-reality-to-train-employees-on-implicit-bias-business-insider/

More insight:
https://www.youtube.com/watch?v=6GwLxp0STow

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Is TikTok Launching a Fight for Content Creators?

17

September

2020

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This July TikTok made headlines when announcing it would pay out their creators directly by initiating a $200 million Creators Fund. Not giving many specifics the social media platform only announced that creators would receive regular payments over a year and the fund would grow in the future. The goal of the fund is to award creators with additional earnings, rewarding the time and dedication they put into their videos.
In August they announced the first creators that would receive monetary gains from the new Creators Fund. The first 19 creators were a mix of already popular influencers and TikTokers without a media background that succeeded in gaining a substantial following on the app. For their decision to fund known and big influencers like David Dobrik the app was criticized, as the goal of the fund was stated to support creators that “are seeking opportunities to foster a livelihood”. It remained unclear how the fund would be payed out, yet TikTok announced their criteria for being eligible to receive funding. The creators must be over 18 years old, have at least 10k followers on TikTok, amassed at least 10k views in the last 30 days and post original content while also complying with the community guidelines. In addition, they announced to increase the fund to $1 billion in the next three years. Currently, the fund is only operating in the US. However, the social media app aims to launch the fund globally as well.
Now that the fund has been launched for a little over a month creators that initially were hyped about the fund are now complaining about the payouts. According to them they only earn a few dollars even if their videos reach views of ten of thousands or hundreds of thousands views. TikTok itself continues to remain quiet about how payouts are calculated. Thus, leading to wild speculations from creators. Some say their views have dropped since joining the fund. They claim the social media platform limits their views to limit payouts. Two creators have already left the fund. The platform denies these allegations and claims that decreases in views are coincidental. Additionally, the platform stated, that the payouts are not solely based on views but take other factors like video engagement and region where the video was seen into account. It will be interesting to see how TikTok can improve their payouts and receive the approval of the creators.
The biggest social media platform known to share money with creators is YouTube. However, the platform also has faced many and similar controversies to TikTok over their monetization model. Instagram has started to share ad revenue for some videos only earlier this year. It will be interesting to see how and if Instagram reacts to the Creator Fund. Influencers and creators are big drivers of traffic on social media platforms. Platforms like Instagram, Snapchat and Twitter rely on influencers, even more than TikTok, as on their platform’s users choose whom to follow. Whereas TikTok relies on their algorithm to deliver users with content they like. It will be an interesting development to watch as platforms battle to be the most lucrative for creators. Maybe creators will even sign exclusive contracts for a platform in the future as gamers already do? How do you see the importance of content creators for social media platforms?

Sources:
Alexander, J. (23. July 2020). The Verge. From TikTok is launching a $200 million fund to pay creators for their videos: https://www.theverge.com/2020/7/23/21335404/tiktok-creators-monetization-fund-followers-youtube-content-videos
Alexander, J. (10. August 2020). The Verge. From TikTok announces first wave of creators set to receive payment for their videos: https://www.theverge.com/2020/8/10/21362060/tiktok-creators-fund-recipients-david-dobrik-brittany-tomlinson-youtube-adsense
Matsakis, L. (9. September 2020). Wired. From TikTok Is Paying Creators. Not All of Them Are Happy: https://www.wired.com/story/tiktok-creators-fund-revenue-sharing-complaints/

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