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Blockchain voting, the technology that is shaping the future of democracy

Blockchain is a technology that has been around for more than a decade now. It has been having more and more applications that day by day are being used by more and more people.  One of those applications of the technology is the voting system. In a blockchain voting system, people are able to vote from any place in the world, by downloading and installing the voting booth application, submitting their identity information, which is getting verified privately, while still remaining anonymous. Then, the voter is going to be able to submit their ballot to a secure blockchain based ballot box. In case the person who voted, changes their mind, they are also going to be able to change their vote. Afterwards, they are able to verify if the vote was casted as intended, while retaining their privacy. (Follow my Vote, n.d.)

Why should we use a blockchain based voting system and not the usual electoral system, using paper you may ask. Among those reasons are the secure and anonymous votes, which can be verified at any moment, the impossibility to commit electoral fraud and the low operational cost, since it doesn’t require any manual control. Being an anonymous, safe, and cheap option, gives it the future potential to be used in a large scale. (Reply, n.d.). The question, however, is will people accept it as the standard voting system? Older people especially, may not be so open to using such a system as they may prefer using a system of voting that includes physical cast of votes. After all, a voting system should not be forced as the standard system, as it is the voice of the people.

References

Follow my Vote. (n.d.). Retrieved from https://followmyvote.com/blockchain-voting-the-end-to-end-process/

Reply. (n.d.). Retrieved from https://www.reply.com/en/content/ballotchain

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Throughout the years, the marketing sectors has been using cutting edge technology to promote products. What appears to be a current and future trend, however, is AR technology. This is due to the fact that the possibilities of AR are near limitless. Be it through phone advertising or AR storefronts, it has been attracting more people into the advertised products. Not only does it create buzz around the brand, but also people are able to try their product, without having to wear or transfer it, reducing the number of returns, and saving staff precious time (Klavins, n.d.). Sometimes it may also come as a feature that could be marketed. Brands such as Hyundai (Anon., n.d.) have been using AR as a selling feature. Cars are able to present information about the car through AR, aiding the user in checking for engine issues in case the car breaks down.

The future of AR although not set in stone, looks quite promising. Devices such as smart glasses and smart contact lenses have a lot of untapped potential when it comes to marketing. If such devices keep on evolving, it would be easy to use them for marketing purposes. Showing people 3D graphics and giving them the ability to try on clothes or create their one house interior is going to lure a lot of potential clients. The question is, will people buy into such devices? It entirely depends on their cost and usability for other applications. If companies such as Google manage to overcome the many issues they currently face with the devices, marketing will finally have a new tool to work with (Anon., n.d.). In my personal opinion it may be closer than we think.