The Digital Age and its societal implications: who is accountable?

15

October

2020

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It is without a doubt that digitalization and the large amount of information we are exposed to has a great impact on our society. With the emergence of the digital age there is a shift from industrialisation to information age.  Our industrial society which is primarily dependent on tangible resources, is shifting towards one in which data and information are essential.  This has many implications on businesses and society as a whole in order to make the most use of it. 

As more and more information becomes available. It’s becoming increasingly important for companies and society to distinguish between use and non-useful information. Specially, as information is easily collected people are now more exposed to information than ever before, it becomes difficult to distinguish true information from fake information.  This leads to various dilemma’s. Take for instance social media, on social media platforms as Facebook, Twitter and Instagram users are allowed to express themselves, write, comment and share large amounts of information.  However, with this user created content it’s very easy to spread misinformation. How should these tech-giants deal with the spread of fake news? To what extent should companies be held accountable for the behavior of their users and  the spread of fake information?
The dilemma entails that although every user has the freedom of speech, however the spread of fake news can have severe consequences  in real life. Take for instance the American election in 2016. This showed the impact of social media information and that it can be used to manipulate people’s psychology and behavior in real life.

On the other hand, social media also requires accountability, as the world becomes more saturated with cameras and live streams that are shared on social media platforms. Your every move and action can be recorded by someone and published online. This can have good implications, if you think about catching store thieves or exposing police violence. Nevertheless, digital surveillance can also  have severe privacy concerns. 

The digital age and the intensity of surveilling human behavior calls for accountability. But who should be held accountable? Governments? Corporations? Society itself? What do you think?

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Blockchain and AI in the fashion industry: the opportunity for new sustainable standards

8

October

2020

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The fashion industry is among one of the most polluting industries in the world, responsible for 8 to 10% of global carbon emission, which is more than all international flights and maritime shipping combined. Fast fashion is strongly grounded in a linear way of production, with a  supply chain expanded over different geographical regions.  Overall, the supply chain in fast fashion is very disconnected; large corporations have suppliers and manufacturers spread all over the world, which leads to a large lack of  transparency and accountability for production processes.  Much of the unsustainable practices in fashion is due to lack of traceability, transparency and accountability that corporation’ have across the supply chain.

As a result, consumers are demanding more transparency about the production process and origins of clothing.  Firms as Zara and H&M are increasingly responding  to such consumer pressures, like for instance with the launch of sustainably sourced product lines.  Nevertheless, technological innovations are providing promising solutions for the lack of transparency in the fashion industry, and enabling an opportunity for the industry to become more sustainable. Innovations like blockchain and AI can enable connectivity and share information on corporate production processes increasing traceability and transparency, transforming the standards in the industry.

Blockchain enables track & trace technology and advanced inventory management, so that the great disconnected in the fashion supply chain can be more physically connected and transparent. Fashion corporations can track the movement of raw materials, fabrics, suppliers and manufactures, which increases the accountability of various players in the production processes that normally is difficult to achieve. This enables the needed transparency that incentives new sustainable standards.  Company’s like Pantagonia and Everlane are leading  sustainable company’s in fast fashion using sustainability and transparency as a selling point creating competitive advantage.

It will be very interesting to spot how emerging technological innovations are going to impact the fashion industry. It is without a doubt that these innovations can be used to create new sustainable standards that the public is demanding. But will this opportunity be enough for corporations to truly adopt new sustainable standards and move towards sustainable change?

Sources:
DRIFT (2018) The transition to good fashion. Report for C&A Foundation and Fashion for Good. Available at https://drift.eur.nl/wp-content/uploads/2018/11/FINAL_report.pdf
Forbes, (2018)https://www.forbes.com/sites/samantharadocchia/2018/06/27/altering-the-apparel-industry-how-the-blockchain-is-changing-fashion/#67576d7329fb

The Economical Times (2019). https://economictimes.indiatimes.com/small-biz/sme-sector/from-zara-to-hm-fast-fashion-face-the-age-of-reckoning/articleshow/72120398.cms?from=mdr

Weill, P. and Woerner, S. (2013). Optimizing Your Digital Business Model. [online] MIT Sloan Management Review. Available at: https://sloanreview.mit.edu/article/optimizing-your-digital-business-model/

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