Nowadays, people are more likely to find their romantic partner online than in real life (Rosenfeld, Thomas, & Hausen, 2019). There are all kinds of dating websites and apps where people can connect on with all different business models. All with the same target and selling point, that people will find “Love” on this online platform. Because who doesn’t want to find their romantic partner? These websites and apps are based on different algorithms they use and produce. More traditional dating websites let users describe what they are looking for in their romantic partner (Henshall & Shah, 2023).
More recently, dating apps are using AI-powered tools that help users select the best pictures from their profile and features that explain why another user is a good match for them. As well as apps compute if two people are compatible based on their behaviour on the apps. Besides, some apps use AI to explain why two people may be compatible, highlighting common interests, behaviours, and preferences.
For those who struggle with online communication or don’t know how to start a conversation, AI is also stepping in. Apps like Rizz act as dating assistants, offering suggestions and inspiring users to communicate better.
On the other hand, AI is now being used to improve safety. Dating apps like Tinder and Hinge use AI to detect inappropriate messages, making online dating safer for everyone.
Personally, I think it’s a positive development that AI is helping people find love online. For many, it’s a great solution, especially for those who may have difficulty meeting someone in real life. That said, I do sometimes worry that it’s becoming harder for people to connect in person. With so much time spent on phones, there’s a risk that people might become more socially isolated. Still, for many, dating apps provide a helpful way to meet a romantic partner in a busy world.
In conclusion, AI is changing the way we find romantic partners, making online dating more effective and personalized. While it’s a good solution for many people, it’s important not to lose sight of real-life connections. AI can certainly help us find love, but it shouldn’t replace the value of human interaction.
- Henshall, W., & Shah, S. (2023, 14 December). How Rizz Assistants and AI Matchmakers Are Transforming Dating. TIME. https://time.com/6457597/ai-dating/
- Rosenfeld, M. J., Thomas, R. J., & Hausen, S. (2019). Disintermediating your friends: How online dating in the United States displaces other ways of meeting. Proceedings of the National Academy of Sciences, 116(36), 17753-17758. https://doi.org/10.1073/pnas.1908630116
