Providing healthcare to India’s most remote areas

6

October

2016

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Whenever we feel certain symptoms popping up it is easy for us to just call our GP (General Practitioner) for an appointment. He or she then gives a diagnosis and may or may not refer you to a doctor. It is easy to forget that for most people in the world, this process can be incredibly time-consuming and costly.

Take India for example; with a population of over 1.2 billion, it is the second most populated country in the world. Despite also being the world’s fastest growing economy, India only ranks in 112th place out of 190 on World Health Organization’s 2000 World Health Report. The doctor to patient ratio is also alarming: for every 1700 people there is only one doctor. Furthermore, an astonishing 70% of India’s population lives in rural areas. Lastly, 60% of India’s healthcare infrastructure is located in large cities. When taking all of this into account, we can only imagine the trouble some people must go through for a doctor’s appointment.

This is where Intelehealth comes in to play. Founded by Johns Hopkins University students, Intelehealth is ‘a mobile app that improves access to comprehensive primary health care for remote and underserved communities through telemedicine’. All though there are plenty of telemedicine mobile apps out there, Intelehealth is unique as it can operate with low bandwidth. This feature is ideal, since most of India’s rural areas have poor infrastructure, thereby limiting the quality of connectivity.

The app works as follows. Health workers in rural areas are trained on basic care and can screen for common health conditions in their communities. When with a patient, the health worker simply collects health information, including photos, and connects with a remote doctor for a diagnosis, prescription or referral – all via the Intelehealth app. These remote doctors are often retired physicians, thus ensuring reliable diagnoses. One issue that seems to be unresolved within the digitalization of healthcare is its privacy concerns. However, Intelehealth aims at guaranteeing the protection of their clients’ health records by encrypting collected patient data.

At the end of next year Intelehealth hopes to be able to provide care to 500,000 patients. It also plans on expanding to rural areas in Africa and Southeast Asia by then.

 

Sources:

http://www.intelehealth.io/

http://money.cnn.com/2016/10/03/technology/intelehealth-india-doctor-health-worker-app/index.html

http://forbesindia.com/blog/health/5-things-to-know-about-the-indias-healthcare-system/

http://money.cnn.com/2016/08/31/news/economy/india-economy-gdp-narendra-modi/

http://www.infoplease.com/world/statistics/most-populous-countries.html

http://www.livemint.com/Consumer/QgM23BLpCo4ovHxA0jpOGM/Rural-India-getting-online-faster-BCG-report.html

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Shopping of the Future

27

September

2016

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With increasingly busy schedules, never-ending office hours, and an excessive amount of time spent commuting, it can sometimes be hard to find enough time to do your groceries. Ordering take out may be an option once in a while. However, it is not the cheapest or healthiest option, with an empty bank account and increasingly tight pants as a result.

One country with particularly long working hours is South Korea. With an annual average of 2124 hours ‘actually’ worked per worker, South Korea comes in fourth globally. To put this into perspective, the OECD average is 1770 hours annually and the Dutch average is 1425 hours annually.

To accommodate for all this ‘wasted’ time commuting to and from work, Tesco introduced ‘virtual stores’ in South Korea in 2011. The main idea behind these virtual stores is that busy commuters can scan the QR codes of the displayed products whilst waiting for trains or buses. Located mainly near frequently visited public places, such as subway and bus stops, these virtual stores instantly attracted the eyes of restless businesspeople.

Here is how the virtual stores exactly work:

  1. Commuters download the Tesco ‘Homeplus’ app on their phones.
  2. When they come across a Homeplus display, commuters can scan the QR codes of the products they want. These are displayed in such a way that shoppers feel as if they are standing in the aisle of any other Tesco store.
  3. The scanned products are placed in the online shopping basket of the customer and are paid for once they have finished their order.
  4. The time for home delivery is scheduled. Since most commuters use this service in order to save time, same-day delivery has become the norm in South Korea – with most orders being placed at ten am and four pm.

Tesco’s HomePlus app has proven to be a major success for the company. In less than one year over 900000 people downloaded the app, which made Homeplus the number one shopping app in South Korea. Furthermore, online sales increased by 130 per cent and registered app users increased by 76 per cent due to Tesco’s introduction of the HomePlus app and the virtual stores. Lastly, Tesco opened up an additional 22 HomePlus virtual stores.

Despite becoming the number one online retailer in South Korea, Tesco needed to sell their South Korean Home plus branch in 2015 for £4.2bln, to dampen the company’s overall debt (over £20bln) and to revitalise its UK business.

Given the initial success in South Korea, will other countries become as excited about virtual shopping? Can virtual stores become the global standard in the future? Or is it only a concept that appeals to this specific demographic? Only time will tell…

 

 

Sources:

http://www.businesstoday.in/magazine/lbs-case-study/case-study-tesco-virtually-created-new-market-based-on-country-lifestyle/story/214998.html

http://www.digitaltrends.com/cool-tech/south-korean-supermarket-chain-opens-virtual-grocery-stores-in-subways/

http://www.geek.com/mobile/koreas-tesco-reinvents-grocery-shopping-with-qr-code-stores-1396025/

http://www.bbc.com/news/business-34171937

https://stats.oecd.org/Index.aspx?DataSetCode=ANHRS

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