A Different Kind of Information Strategy: Cuba & The Internet

9

October

2017

5/5 (2)

Access to information nowadays is very easy. Almost every device in the Western World is able to connect to the internet and even more possibilities open up to access information. Currently, we own more than 3.5 connected devices per person (Buckle, 2016). In our discussions on Internet and the role of information, we often talk about connecting even more devices, trying to find ways in order to improve the integration between devices, enabling these devices to learn from each other or from themselves, with developments around, amongst other things, machine learning and Internet of Things. However, as natural as this may seem for us, there are still plenty of countries in the world for which this is not so natural, and where other ways to connect have to be found. In this blog, I want to elaborate on the example of Cuba.

Since the communist revolution of 1959, the government of Cuba has had strict authority over the information Cubans could access. In 2007, the Communications Minister of Cuba, Ramiro Valdés, warned that “[t]he wild colt of new technologies can and must be controlled”. It seems that, a decade later, this statement still holds. In 2015, only 5 per cent of the country had access to the uncensored internet. In that same year however, the Cuban government opened the first 35 public Wi-Fi hotspots in Cuba. But this did and does not come cheap. In order to access the internet, you have to pay roughly $2 dollar for an hour of internet, after waiting in really long queues that could take up to an hour. If you are at the front of the line, you should hope that the cards still were available, and if that is not the case, you have to buy them illegally on the black market for at least $3. After that you could finally get access to the internet, hoping that the Internet is not overloaded (Harris, 2015a; Muse, 2016).

However, due to all the restrictions, the Cubans have evolved as an innovative people. As a result of this lack of Internet, a different type of internet was built by the Cubans themselves. StreetNet, a bootleg version of the Internet, initially started by connecting computers with long Ethernet cables, running from rooftop to rooftop. After they switched to wireless routers, more people could get connected. A giant network was created that contained no central server. In 2015, in just Havana, more than 10,000 people were connected to this network. This alternative version of the internet also contains social media sites such as Fakebook (don’t mistake this for Facebook), search engines, and online games, and essentially performs the same functions as and looks like our version of the Internet (Harris, 2015b; NOS, 2016).

This also makes it very hard for Cubans to access hit shows such as House of Cards and Game of Thrones, which for us with the help of streaming services such as Hulu and Netflix is done in the blink of an eye. Yet again, Cubans have found a solution for this. Every week, more than a terabyte of data enters the country on external hard drives. This package is known as el paquete semanal (the weekly package) and contains all the latest episodes of hit shows and the newest albums. These packages are smuggled through the country by people known as paqueteros, who provide the package to one individual after another. It has been reported that 3 million Cubans have access to Western music and movies in this way (García Martínez, 2017, Harris, 2015c).

Currently, the country is slightly opening up. Nowadays, Cuba contains approximately 300 Wi-Fi hotspots, which still is not a lot for a country with 11 million people (that is one hotspot per 36000 inhabitants) (NOS, 2017). In comparison, already back in 2008, the Netherlands had 4900 of these hotspots, and that does not include the possibilities to access internet without using Wi-Fi, such as 3G, which is still in its infancy in Cuba (Keswiel, 2008; Hernandez, 2017). Furthermore, more hotels get Wi-Fi access, and some government controlled places offer call-in lines to the internet. Cubans are now able to access more websites, but websites such as Skype are still inaccessible (Matsakis, 2017). However, this internet still is not very fast, and downloading apps takes very long. Luckily, local phone shops provide the answer, by enabling Cubans to connect their phones to a computer in the store. For a certain amount of money Cubans are able to download a few apps. Unfortunately, the app offerings online are not very large, since Cuba still deals with the American embargo. Companies such as Apple and Google are not able to sell their apps in island nation. Cubans were fortunately able to bypass this with VPN connections and credit cards from family members that live abroad, so that app developers cannot localise their actual position (NOS, 2017).

In short, Cuba deals with an interesting perspective on Internet. Even in the face of strong resistance, control, and censor, the Cubans were and are able get access to the Internet. Until all Cubans can access the Internet in the same way as the Western world can, they have to rely on their creativity. Buena suerte Cuba!

 

References

Buckle, C. (2016). Digital consumers own 3.64 connected devicesGlobalWebIndex. Retrieved 7 October 2017, from http://blog.globalwebindex.net/chart-of-the-day/digital-consumers-own-3-64-connected-devices/

Cubaanse internet bestaat uit ‘Fakebook’ en usb-sticks. (2016). NOS. Retrieved 8 October 2017, from https://nos.nl/nieuwsuur/artikel/2094116-cubaanse-internet-bestaat-uit-fakebook-en-usb-sticks.html

Digitalisering van Cuba versnelt, maar apps laden langzaam. (2017). NOS. Retrieved 7 October 2017, from https://nos.nl/artikel/2156963-digitalisering-van-cuba-versnelt-maar-apps-laden-langzaam.html

García Martínez, A. (2017). Inside Cuba’s DIY Internet RevolutionWIRED. Retrieved 7 October 2017, from https://www.wired.com/2017/07/inside-cubas-diy-internet-revolution/

Harris, J. (2015). Castro hates the internet, so Cubans created their ownVox. Retrieved 7 October 2017, from https://www.vox.com/2015/10/5/9434407/cuba-internet-explained-castro

Harris, J. (2015). Castro hates the internet, so Cubans created their own. Retrieved from https://www.youtube.com/watch?v=FFPjJM6yYS8

Harris, J. (2015). This is Cuba’s Netflix, Hulu, and Spotify – all without the internet. Retrieved from https://www.youtube.com/watch?v=fTTno8D-b2E

Hernandez, M. (2017). 3G Has Arrived In HavanaTranslating Cuba. Retrieved 7 October 2017, from https://translatingcuba.com/3g-has-arrived-in-havana/

Keswiel, M. (2008). ‘Nederland heeft genoeg wifi-hotspots’Nu. Retrieved 7 October 2017, from https://www.nu.nl/nuzakelijk-overig/2007074/nederland-heeft-genoeg-wifi-hotspots.html

Matsakis, L. (2017). Here Are the 41 Websites You Can’t Access in CubaMotherboard. Retrieved 8 October 2017, from https://motherboard.vice.com/en_us/article/zm37xe/aim-dead-aol-instant-messenger-shutting-off-december-15

Muse, M. (2016). How Cubans Are Using Their Country’s First WiFi HotspotsVice. Retrieved 7 October 2017, from https://www.vice.com/en_us/article/jmkd9x/photos-of-people-using-the-internet-in-cuba

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8

October

2017

5/5 (1)

Searching the web for information has become increasingly important over the last years. In 2015, Google handled at least 2 trillion searches, which equals more than 60 thousand searches every second (Sullivan, 2016). Generally, when we think of searches, we tend to think of textual searches: we search for the name of the president of the United States by typing ‘President United States’ into Google. However, in recent years, a different way of searching has arised: voice search. Voice search comprises actions on a device for which you use your voice to do actions like search, get directions, and create reminders (Google, 2017). At this very moment, 40% of the adults use voice search on a daily basis (Jeffs, 2017). Virtual assistants on your mobile device such as Apple’s Siri and Google’s Assistant are becoming increasingly smarter and use machine learning technologies in order to increase their performance (Levy, 2014). Furthermore, physical voice assistants, such as Amazon’s Echo, Google Home and Apple’s HomePod, become more important as well. In the beginning of this year, already more than 11 million Echos were sold, and it is predicted that 24.5 million home devices will be sold in 2017 (González, 2017; Charara, 2017).

So, what can we use it for? As for now, I will only focus on the types of voice search that involve the use of internet. Currently, voice search is primarily being used to gather information, for instance to find out what the weather in Rotterdam is going to do in the upcoming weekend, what the capital is of Madagascar, or how how many grams there are in a pound. Recently, however, we have seen a change in this course, and different, more directive possibilities have been enrolled. A good example of this is the use of voice search for shopping purposes. At the end of this August, Walmart and Google announced that they partnered up to enable voice shopping with Google Assistant. Regular Walmart shoppers will now be able to easily reorder products based their past behaviour in the Walmart stores and at Walmart.com when they need it. Using this does not feel like a traditional order any longer, where you went online or to the store to put a product in your (digital) basket and paid the price it asked. In the case of Walmart and Google it works more intuitively. In case you run out of peanut butter, you just have to say “OK Google, order peanut butter”, and it will order it for you and deliver it to your house (Perez, 2017). Not only Walmart and Google are involved in this. In June this year, Amazon Echo and travel website Kayak teamed up in order to enable customers to book hotels by using voice search (O’Neill, 2017). It is highly likely that more partnerships will arise over the next years.

These and other developments decrease the need to interact with a screen in order to get an action done. It is predicted that half of all searches in 2020 will be voice searches, and 20% of all searches will then be conducted without involving a screen at all (Olson, 2016; Forni, 2016). Although this development clearly is very interesting and fascinating and can create value for consumers, companies in this industry are in some ways still searching for ways in order to capture this value. Google’s experiment with introducing spoken advertisements on their physical assistant ‘Home’ were not received very well, and the quest for capturing the value continues (Wehner, 2017). Thus, this definitely is not going to be the last thing said about voice search, and we will see (or hear) what the future entails.

References:
Charara, S. (2017). Voice powered devices will have a big 2017: 24.5 million sales predicted. Wareable. Retrieved 7 October 2017, from https://www.wareable.com/smart-home/voice-powered-devices-will-have-a-big-2017-245-million-sales-predicted-3828

Forni, A. (2016). Gartner Reveals Top Predictions for IT Organizations and Users in 2017 and Beyond. Gartner. Retrieved 8 October 2017, from http://www.gartner.com/newsroom/id/3482117

González, Á. (2017). Amazon has sold more than 11 million Echo devices, Morgan Stanley says. The Seattle Times. Retrieved from https://www.seattletimes.com/business/amazon/amazon-has-sold-more-than-11-million-echo-devices-morgan-stanley-says/

Jeffs, M. (2017). OK Google, Siri, Alexa, Cortana; Can you tell me some stats on voice search?. Branded3. Retrieved 7 October 2017, from https://www.branded3.com/blog/google-voice-search-stats-growth-trends/

Levy, S. (2014). The iBrain is Here – And It’s Already Inside Your Phone. WIRED. Retrieved 8 October 2017, from https://www.wired.com/2016/08/an-exclusive-look-at-how-ai-and-machine-learning-work-at-apple/

Olson, C. (2016). Just say it: The future of search is voice and personal digital assistants. Campaign. Retrieved 7 October 2017, from http://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459

O’Neill, S. (2017). Kayak and Amazon Echo Now Offer Voice-Powered Hotel Booking. Skift. Retrieved 7 October 2017, from https://skift.com/2017/07/11/kayak-and-amazon-alexa-now-offer-voice-powered-hotel-booking/

Perez, S. (2017). Walmart and Google partner on voice-based shopping. TechCrunch. Retrieved 7 October 2017, from https://techcrunch.com/2017/08/22/walmart-and-google-partner-on-voice-based-shopping/

Sullivan, D. (2016). Google now handles at least 2 trillion searches per year. Search Engine Land. Retrieved 7 October 2017, from https://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247

Use “OK Google” voice searches & actions. (2017). Google. Retrieved 8 October 2017, from https://support.google.com/websearch/answer/2940021?co=GENIE.Platform%3DAndroid&hl=en

Wehner, M. (2017). Google removes audio ads from Google Home hours after introducing them. BGR. Retrieved 7 October 2017, from http://bgr.com/2017/03/17/google-home-audio-ads-beauty-and-the-beast/

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