The Future Is In Your Face

13

October

2018

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In the past it was a revolutionary idea which was only possible in action movies where the FBI found the bad guy by searching through footages of security cameras with the help of facial recognition software. Nowadays, this once seen as sci-fi technology has become reality and its use has gone far beyond law enforcement. In fact, it is used by many well-known companies and integrated in products which we daily use. Most mobile phones for instance give you the option to name faces on a photo to subsequently sort out other photos that have the same person in it (Gemalto, 2018).
Facial recognition software is modelled after our own brains ability to recognize faces. However, it has been so far developed that it sometimes performs even better than the human brain. On Washington Dulles airport they caught a fraud who tried to enter the country with a fake passport. The passport was fabricated so well that a person would probable not notice that it is a fake but the facial recognition software did (Newman, 2018).
A human face has numerous distinguishing characteristics by which it can be recognized such as the form of your eyes, the length between one’s nose and mouth or the shape of a hairline (Symantec Corporation, n.d.). The software uses 2D or 3D sensors to capture a face. All these characteristics are than processed by a complicated algorithm to turn it in to digital data. This digital data could then be used to recognize this individual in other pictures or videos (Gemalto, 2018). You could wonder how long this data would stay valid and usable as people tend to change considerably over time. Nonetheless certain aspects of a person’s face stay the same which has makes it possible to still recognize a face even when it has aged. Due to this, the FBI has been able to identify a criminal based on a 20-year-old picture (Symantec Corporation, n.d.).
This also shows the dangerous side of the software. Facial recognition makes it nearly impossible to hide. Even if years pass you are still identifiable by the software and with the high amount of security cameras everywhere you can be tracked almost everywhere. This is of course advantageous when you want to capture a criminal, but it is also a serious violation on one’s privacy. Thereby, it can also be used by stalkers or other criminals. Furthermore, facial recognition software is progressively being used as a security measure for businesses as well as consumer applications. This brings two potential dangers. Firstly, security measures using facial ID can be tricked and are thus not fully reliable. Secondly, data about your face can potentially be hacked or sold to third parties (Williams, 2017). All in all, the development of facial recognition software is very useful in various domains but also comes with serious dangers.

Gemalto. (2018, August 31). The top 7 trends for facial recognition in 2018. Retrieved from https://www.gemalto.com/govt/biometrics/facial-recognition

Newman, D. (2018, September 18). Facial Recognition Software: The Future Is Here. Retrieved from https://www.forbes.com/sites/danielnewman/2018/09/18/facial-recognition-software-the-future-is-here/#4fd94b3e299d

Symantec Corporation. (n.d.). How Facial Recognition Software Works. Retrieved from https://us.norton.com/internetsecurity-iot-how-facial-recognition-software-works.html

Williams, H. (2017, December 18). What are the dangers of facial recognition technology? Retrieved from https://www.techworld.com/security/facial-recognition-technology-what-are-dangers-security-preventions-3669268/

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Robot Connie, helpful partner or the foundation of substitution?

18

September

2018

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Artificial intelligence nowadays is a widely used technology in many industries including tourism. The Hilton hotel took the use of this technology to another level when they introduced their new concierge Connie, a robot.
Connie who is named after the founder of Hilton Worldwide Conrad Hilton, is the result of a collaboration between Hilton worldwide and IBM. The software of IBM’s supercomputer Watson, who became famous by beating human beings in the popular game show Jeopardy, formed the base in the development of Connie (Misset Horeca, 2018).

Hilton worldwide is testing Connie at the Hilton McLean hotel in Virginia where it is stationed at the reception to help guests with questions ranging from directions to restaurant recommendations. The two feet tall robot is able to use movement and body language as well as different emotions through colour differences in its eyes (Trejos, 2016).

According to Hilton executive vice president of global brands Jim Holthouser the purpose of using robots such as Connie is not to replace human employees and thus reduce labour costs. Instead the focus is on robots and humans working side to side in order to deliver a premium service level and thus increase customer satisfaction (Trejos, 2016).
Even though this might be the aim initially. It is far from unthinkable that that in the future, robots will be replacing human employees. Robots have several characteristics that make them more attractive them human employees. In the service industry they could resolves the problem of service inconsistency caused by the unreliable nature of human beings. Robots will never have a bad day due to personal circumstances and can guaranty the same service level across all customers which is something that can never be achieved with human employees. Thereby, the reduction in labour costs can be a significant advantages especially in labour intensive industries.

References

Misset Horeca. (2018). Hilton Worldwide introduceert robotconciërge Connie. [online] Available at: https://www.missethoreca.nl/hotel/nieuws/2016/03/hilton-worldwide-introduceert-robotconcierge-connie-101233337?vakmedianet-approve-cookies=1&_ga=2.167092669.2004095697.1537262870-726953426.1537262870 [Accessed 18 Sep. 2018].

Trejos, N. (2016). Introducing Connie, Hilton’s new robot concierge. [online] Eu.usatoday.com. Available at: https://eu.usatoday.com/story/travel/roadwarriorvoices/2016/03/09/introducing-connie-hiltons-new-robot-concierge/81525924/ [Accessed 18 Sep. 2018].

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