Blockchain technology is changing the rules in many industries for its high potential. It has already modified our concept of currency, but have you ever thought about it in correlation with wine? Some entrepreneurs and start-ups have done it by finding new ways of creating value in the wine market.
As a matter of fact, the provenance of the product, certification and control of the quality are all fundamental aspects of the agri-food sector. Indeed, it is very difficult to assess the authenticity of a bottle of wine because it may occur that after an inspection carried out by an expert it could be refilled or altered. By some estimates, almost 20 % of the total wine production in the world is counterfeit with huge losses in terms of revenues for the top wine estates.
These are all issues that the implementation of a Blockchain process can quickly remove. In fact, this technologic ledger fits perfectly: it is timeless, immutable and independent. These databases could enable the customers to be informed about the journey of their bottles from vineyard to table. According to that idea, some companies have been founded with the aim of using Blockchain to track the entire production process. For example, the Israeli VinX or the Wine Blockchain EY, born from the collaboration of EY Italy with the startup EZ LAB. The latter has developed an app that permits to scan the barcode of the bottle in order to know everything about the product.
In addition, according to some surveys, over 70% of the customers would be willing to pay a premium price if the transparency was higher. Given that, the adoption of Blockchain databases could potentially expand the market. Indeed, the producers would be able to demonstrate that their wine is certified and controlled, while the consumers would trust more and consequently recognize more value to their purchase.
To conclude, Blockchain is likely to modify the wine industry over the next years. In fact, this technology enables the winegrowers to overcome several issues that looked unsolvable so far.
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