Social Media, Privacy & Open Source

18

October

2013

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We have been talking a lot about privacy so far: from Facebook and the way our profiles’ information can be used, to Edward Snowden’s revelations about PRISM (the surveillace program operated by the United States NSA), it really seems that nowadays people are more concerned about privacy and security than ever. “So now is the time to give people an alternative”.

Screenshot 2013-10-17 18.07.06

This words were pronounced by Michael Powers. He is the developer behind Trsst, an online social network that is outside the grip of any company, that ” looks and feels like twitter, but encrypted and anonymized and decentralized and only you hold the key”, as it’s said in the home page of its website.This means that keys to decrypt messages are not stored on any servers, making it virtually impossible for an outside party to see what is being said. The founder has succeeded in collecting more the 65.000 $ (with an initial goal of 48.000 $) via the crowdfunding website Kickstarter.

Screenshot 2013-10-17 17.48.56

Another interesting example is Mailpile, an open source e-mail client with a strong emphasis on security that has raised more than 160.000 $ ad around 50 Bitcoins. The creators’ view is explained in the website: “Edward Snowden’s recent leaks were a wake-up call, confirming what many had long suspected, that the troves of e-mail stored on our behalf by Google, Microsoft and others are irresistable targets for those who would like to invade our privacy, be they criminals or overzealous government organizations like the NSA. […] So, if we want to take control of our e-mail, if we want privacy and encryption, we have to do it ourselves. Mailpile is free software, a web-mail program that you run on your own computer, so your data stays under your control.”

camli-header

If we talk about open source software and privacy, Camlistore has to be mentioned. Camlistore is a personal storage system, and the name is an acronym for “Content-Addressable Multi-Layer Indexed Storage”. It is explicitly said in the mai page of the website that it is “paranoid about privacy, with everything private by default” and entirely under users’ control.

But the most extreme example is SecureDrop. It is an open source whistleblower submission system managed by Freedom of Press Foundation. It  can be used by media organization (any organisation can install it for free) to securely accept documents from anonymous sources.

As shown above, there are a lot of different options for everyone who is particularly concerned about the privacy issue. But, even if I think that most of them are interesting and easily usable for every kind of user and not only for the experts, I don’t think that most of us would choose any of them instead of keeping using twitter, dropbox…and any other social media we daily use.

Wired article: http://www.wired.com/wiredenterprise/2013/08/trsst/

Trsst: http://www.trsst.com/

Mailpile: http://www.mailpile.is/

Camlistore: http://camlistore.org/

SecureDrop: https://pressfreedomfoundation.org/securedrop

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WOMEN IN SILICON VALLEY: TWITTER

10

October

2013

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In this post I want to talk about women. In particular, the precence and roles of women in tech: it seems that IT business world is far from being gender equal.

It’s a matter of fact that the Silicon Valley has to face up a male chauvinistic way of thinking. A awkward episode concering Twitter can be explanatory. Last Saturday, Twitter’s CEO pushed back against criticism of the company’s apparent lack of female higher-ups with an ad hominem attack against one of its critics.

This is what happened: when last week Twitter’s list of board members, executive officers and investors released in its IPO filing featured only one woman, Claire Cain Miller, a New York Time reporter, wrote an article about women executive position and male chauvinistic thinking. This article is enriched with the opinion of Vivek Wadhwa, a professor at Stanford’s Rock Center for Corporate Governance who is writing a book on women in tech, who told the reporter: “It’s the same male chauvinistic thinking. The fact that they went to the I.P.O. without a single woman on the board, how dare they?”. This was Mr Costolo react:

Immagine

Instead of addressing Wadhwa’s point, Costolo compares him to Carrot Top, a comedian generally criticized for being excessive and irritating. I do not think this can be acceptable.

The way the story develops shows that the masculinist way of thinking (as well as the impoliteness Mr Costolo demonstrates) is ingrained in the IT environment. Do you think Twitter should have done something, like take a different position from Costolo’s one? Do you think that the ‘women issue’ is a widespread problem through the IT word or not?

Sources:

http://www.huffingtonpost.com/2013/10/07/twitter-ceo-women_n_4056922.html?utm_hp_ref=technology

http://www.nytimes.com/2013/10/05/technology/as-tech-start-ups-surge-ahead-women-seem-to-be-left-behind.html

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QUITTING FACEBOOK

23

September

2013

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a.aaa-Quitting-Facebook

It seems that quitting Facebook is becoming the new helthy lifestyle promise.

http://www.huffingtonpost.com/2013/09/20/quitting-facebook_n_3962473.html?utm_hp_ref=technology

In this interesting article posted on the Huffingtonpost website, a reserch made by University of Vienna is shown. The question is: who are those pople who’d killed off their Facebook accounts? The researchers have examined the temperament and the demographical characteristics of the people who leave Facebook, highlighting what makes the difference between those who commit the “virtual identity suicide” and the rest of us, who still are fb-addicted.

Actually, nearly half of the current Facebook users surveyed said they’d previously considered quitting the social network. According to my experience, another interesting fact is that lots of users take a break from Facebook (I did it, few years ago, and it lasted almost two months): people need a break from the social media world sometimes, but than they feel like outcasts, and so they come back.

Focusing on those who really leave Facebook, the research did find several key attributes:

  • they are more likely to be men (among those who were surveyed, 71.5% were male);
  • they are older than Facebook’s users, on average (31 years old compered to 24) ;
  • they are more worried about privacy issue, and their behavior is more conscientious;
  • they have fewer friends (an average of 133 of Facebook friends, while an ongoing user has 349 friends);
  • the time spent on Facebook is not different from a current user.

I think that, even if most of us don’t meet the highlighted characteristics, some of you have already thought about leaving Facebook. Why? Maybe because, as other research has shown, leaving Facebook has also become a kind of status symbol?

It’s becoming more and more common to hear about some of our friends (real friends, not Facebook friends) who is leaving the social media. I think that we should try to understand why. What do you think? Are the shown characteristics a satisfactory answer?

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Homework: TRADITIONAL AND DIGITAL MARKETING

19

September

2013

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can these approaches live together, or not?

The traditional marketing communication is a one-way system, but in recent years, the coming of the so-called Web 2.0 has made the marketing communication system much more complicated and difficult to control than ever, because those environmental characteristics that marketers have so far considered inborn have been changed by the new technologies.

I have found three articles about these changings:

  • “We’re all connected: The power of the social media ecosystem”, where it’s said that a company must develop a strategy in which traditional and social media are strongly interconnected to reach consumers on every possible platform;
  • “The uninvited brand”, where a more dramatic view is presented: the marketing ecosystem is drastically changed since the birth of Web 2.0, and now the only thing a company can do is trying (without certainty of success) to hold control of how customers are using social media to target its brand;
  • “How to inspire value-laden collaborative consumer-generated content”, that shows how the collaborative CGC is really valuable, because it is a multivocal marketing communication based on the participation of as much customers and consumer collective as possible, never mind if the engagement is social media originated or not.

The common feature of these three articles is the awareness of the fact that, independently from the approach suggested, whether mainly social media based or combined with the traditional one, the firm has to achieve as much customers’ engagement as possible, and also to control it, or at least try. The customer is no longer an end user, but needs to be involved also in the marketing process.

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