What if algorithms do more harm than good?

10

October

2022

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Algorithms are fully integrated into our everyday life. Your social media apps are specifically tailored to your needs, advertisements are targeted, and even on the street, your safety is harboured with traffic lights. Even though algorithms offer exciting possibilities and benefits, it does not come without danger. There are plenty of examples in which algorithms might do more harm than good. Consider the death of 14-year-old Molly Russel who took her own life in 2017 after watching harmful content online (Milmo, 2022). Another example is the TikTok algorithm that seems to actually promote misogynistic content, such as influencer Andrew Tate, on the personalized feed of users (Das, 2022).

While algorithms have been on the hot seat for a while, no resolution or common consensus seems to be reached. Lately, the UK government has been working on passing an online safety bill (Mimlo, 2022). In the US, the supreme court is hearing new cases in which Google and Twitter are sued as they would have encouraged terrorist attacks (Dearing, 2022). To address the dangers of algorithms, let’s go back to the basic definition of an algorithm: “a step-by-step procedure for solving a problem or accomplishing some end” (Merriam-Webster, n.d.). As such, an algorithm is nothing more than a program that takes input and classifies this (Spichak, 2022). For this classification, human thinking is needed. Consequently, algorithms are made by humans to mimic human thought and cognitive processes. Hence, issues with algorithms are caused by the development, training, and benchmarking of data. Specifically, dangers are seen in algorithmic bias and dangerous feedback loops (Dickson, 2022).  Machine learning algorithms need quality data for training and accuracy purposes. When you do not have enough quality data for a specific group, this group is often most hurt by it. Additionally, the feedback loop causes more bad-quality data as the AI algorithm makes wrong decisions, which in return is used again to further develop the algorithm, and this causes more prejudice (Dickson, 2022).

Most resolutions against algorithm bias and harm focus on detection, mitigation, and regulation (Lee et al., 2019). Consumer rights and innovations need to be balanced carefully. To elaborate, all algorithms need to ensure fair and ethical deployment. Furthermore, regulation recommendations would include digital practices in civil rights, promoting anti-bias sandboxes, and using safe harbours (Lee et al., 2019). In the end, algorithms are nothing more than programs developed by humans. As a result, it is up to us to avoid any harmful effects of it.

References

Das, S. (2022). How TikTok bombards young men with misogynistic videos. Retrieved from https://www.theguardian.com/technology/2022/aug/06/revealed-how-tiktok-bombards-young-men-with-misogynistic-videos-andrew-tate?CMP=Share_iOSApp_Other

Dearing, T. (2022). The Supreme Court is hearing cases on dangerous algorithms. Retrieved from https://www.wbur.org/radioboston/2022/10/06/october-6-2022-rb

Merriam-Webster (n.d.). Definition of an algorithm. Retrieved from https://www.merriam-webster.com/dictionary/algorithm

Milmo, D. (2022). TechScape: Social media firms face a safety reckoning after the Molly Russell inquest. Retrieved from https://www.theguardian.com/technology/2022/oct/05/techscape-molly-russell-inquest

Spichak, S. (2022). The dangers of ai: bad algorithms are a more immediate danger than Ultron. Retrieved from https://thedebrief.org/the-dangers-of-ai-bad-algorithms-are-a-more-immediate-danger-than-ultron/

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Is it time for you to “Be Real”?  

7

October

2022

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The popularity of the BeReal app has skyrocketed over the last few months. With over more than 43 million downloads since its launch, it is encouraging people to bring back authenticity to the social media landscape (Stabile, 2022). How does it work? At any random time, the app notifies its users once a day to capture a photo that shows what they are up to at that moment. Your friends are closer to you than ever and through this unique way, you discover what they are really up to.

The photo-sharing app is founded in 2020 and aims to show candid content, acting like an “anti-social” social media platform (Margorian, 2022). Unlike social media platforms such as Instagram or Facebook, interactions at BeReal are limited and do not allow users to use filters. Photos are taken from both the front and back camera within seconds, therefore avoiding showing “picture-perfect” or highly edited content. In fact, it acts as a counter-response to current social media influencers in which trendy, manipulated, and filtered photos are shown (Stabile, 2022).

Moreover, the firm does not feature any paid advertising. Due to networking effects, it has quickly grown and keeps users engaged with gamification strategies (Wade, 2022). To illustrate, it cleverly makes use of scarcity as users are only limited to posting one photo per day. Moreover, there is an element of mystery as the notification can show up at any time of the day. On top of this, the photo will disappear after 24 hours, which is an incredible motivator for users as they do not want to miss out on anything (Wade, 2022).

Despite the popularity and novelty, there are still concerns. People could get frustrated as they wait for the notification, being tied to their phones. Additionally, due to the increased usage, technical issues are common and fixing bugs is one of BeReal’s key challenges. Furthermore, privacy issues remain present due to third-party cookies, geolocation, and data storage (Mcgowan, 2022).

All in all, the popularity of BeReal is expected to change the way social media platforms act. With the main users being Gen Z, it becomes evident there is a need for real human interaction. Other social media platforms, such as TikTok, are already following in the footsteps of BeReal, adding similar functions to their platform. Young people crave an authentic online experience, indicating that BeReal is here to stay. It will be interesting to see how BeReal could outlast its virality with viability in the long term and the development of a commercial business model.

References

Stabile, A. (2022). BeReal takes off: New social media app is considered ‘anti-Instagram’. Retrieved from https://www.foxnews.com/lifestyle/bereal-new-social-media-app-considered-anti-instagram

Margorian, A. (2022). Some 20-Year-Olds Explain the “Honest Instagram” App That’s Sweeping the Youths. Retrieved from https://slate.com/human-interest/2022/05/bereal-app-guide-explained.html

Wade, E. (2022). Social network BeReal shares unfiltered and unedited moments from our lives – will it last? Retrieved from https://theconversation.com/social-network-bereal-shares-unfiltered-and-unedited-moments-from-our-lives-will-it-last-188643

Mcgowan, E. (2022). BeReal has good intentions, but does its privacy hold up? Retrieved from https://blog.avast.com/bereal-safety

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