5/5 (2)

In a world where individuality and digital convenience are defining customer expectations, Team 43 (Noah Nusser, Fernanda Perez Velez, Tim Goudemont, and Isabelle van de Noort) devised the idea to recreate the interior design experience through GenAI. Our ultimate business idea, MyHomeStylist, introduces a novel business model which makes professional interior design affordable, interactive, and sustainable.

The Problem

Despite fast growth in the home decor market, many consumers still face decision overload, lack of visualization, and fear of costly mistakes when decorating their homes. Traditional interior design often is expensive and inaccessible, while online shopping results in high return rates and waste. This is a burden for customers as well as retailers.

The Solution: MyHomeStylist

MyHomeStylist bridges this gap by combining GenAI personalization with realistic AI generated room visualizations in a novel platform. Users upload photos or floor plans, interact with a design chatbot, and receive quickly personalized layouts and product recommendations from multiple retailers. This results in the transformation of what once was an overwhelming process, in a guided and enjoyable experience.

The platform’s AI engine is continuously learning from user feedback, improving relevance and design accuracy over time. Retailers are benefiting as well, since their products are directly shown in the recommendations. This results, e.g., in increasing conversion rates. While AR is not yet integrated, the systems’ infrastructure is designed to support AR in the near future.

The Business Model:

We developed a platform combining subscription-based access for users with affiliate commissions from retailers. Initial costs are mostly covering AI and AR development. However, scalability is strong as marginal costs are decreasing as user adoption is growing. Within two years, revenues from subscriptions and partnerships are expected to exceed initial investments. This demonstrates profitability via network effects and personalization.

Innovation and Market Potential

Our market analysis shows an increase in the industry with the usage of AI. However, competitors in the market, such as Ikea Place and Wayfair, offer limited personalization or brand exclusivity. MyHomeStylist distinguishes itself with cross-brand personalization,

and emotional engagement through gamification, while being technically prepared for future AR functionality.

Impact and Vision

Next to the main purpose, MyHomeStylist is promoting sustainability with reduction in waste and encouragement of responsible consumption. It stimulates buyers to “buy once and buy right”, aligning with SDG 12 for responsible production and consumption.

Ultimately, MyHomeStylist is representing digital disruption as it transforms a luxury service in an accessible digital experience. It shows how GenAI can create value through efficiency as well as maintaining creativity and trust in current business markets.

5/5 (1)

When I first started using AI, it was mostly for university work. I used it to fix grammar mistakes, make my writing sound more clearer, since English is not my first language, and also to find sources for whenI was stuck on a paper. It became part of my study routine, fully as an academic tool and not as something I found practicality on in my daily life. What I didn’t expect was that I’d end up using it for something completely different, like my fitness journey.

Last year, I wanted to start eating better and staying consisten with the gym. So, I began using ChatGPT using to help me make grocery lists, plan meals under a budget, and build workout splits that actually made sense together. I’d ask things like, “can you make me a leg day workout?” or “I want a helathy snack that doesn’t take me more than 20 minutes to prepare?”. It would come up with simple ideas that fit my preferences and lifestyle, since I’m a student, I needed quick recepies that didn’t require much cooking skills.

Now, I use it almost every day. When I run out of an ingredient, I just ask, “hey, I don’t have eggs, what can I cook with what’s left in my fridge?” and it gives me new recipes that actually taste good. It’s made cooking and meal planning so much easier.

I used to think AI was only useful for studying or work, but it’s helped me stay on track with my goals and make better choices for myself. It’s like having a little coach who’s always there to help, but one that also knows how to make a really good pasta recipe when I’m out of chicken.

No ratings yet. Spotted: drama in the search engine world. According to Okemwa (2025), You.com’s CEO is serving hot tea, claiming that Google’s “untouchable monopoly” might actually be crumbling. That’s a bold claim, considering Google has been the queen bee of search for over two decades. But let’s face it, the vibe is changing. TikTok has already become Gen Z’s preferred search engine for everything from ramen hacks to breakup advice. Now, ChatGPT provides answers in full sentences instead of ten blue links. Curiosity has never been this instant, fun, or personal. Information is literally at our fingertips.

But hold up. Before we crown a new queen, let’s remember what made Google so powerful. According to Badola (2025) calls its business strategy “nearly untouchable,” and the numbers don’t lie. This means that Google gets cheaper and more effective the more people use it (creating economies of scale, duh). Then there are the network effects, where its algorithms are fed by billions of daily searches, which makes the platform smarter and draws more users. It’s a positive cycle that makes it hard for competitors like TikTok or ChatGPT to break.

Our world is constantly changing, and so is users’ behavior. New trend, new sound, new everything. TikTok changed how people discover new content and showed how specific a search can be. ChatGPT offers different ways of looking at things by giving conversational and personalized answers that feel like talking to a very smart bestie or well-renowned professor. Google’s comeback move? Envelopment, classic. By adding Gemini AI directly into Chrome, it’s combining the new feature with existing services. Instead of letting competitors steal the spotlight, Google is taking the lead on new ideas and innovation.

So, is Google’s dominance coming to an end? Not yet, in my opinion. TikTok and ChatGPT might be making some moves, but Google’s network effects and economies of scale make it difficult for others to compete.

XOXO, Search Girl 💄

Bibliography:
Badola, A. (2025, September 14). What makes Google’s business model nearly untouchable. Arthnova. https://arthnova.com/what-makes-googles-business-model-nearly-untouchable/

Okemwa, K. (2025, March 10). You.com CEO claims Google’s reign as an “untouchable monopoly” in search will end soon — even… Windows Central. https://www.windowscentral.com/software-apps/browsing/you-com-ceo-claims-googles-reign-as-an-untouchable-monopoly-in-search-will-end-soon