Huawei VS Android – The Smartphone Software Battle

6

October

2020

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During the American and Chinese trade war, the United States banned all companies from collaborating with Huawei by putting them on a blacklist. This had extreme consequences for them as a mobile company. Among these consequences were that Huawei was no longer able to source smartphone components from the US, they weren’t able to source any chips from the U.S. and in general all-American companies were prohibited from doing business with Huawei. The biggest problem that Huawei faced is that they were no longer able to use android as a software for their phones as well as the complimenting ecosystem and applications.

As a reaction, Huawei started developing a new software for its phones called harmony OS, which according to Huawei is more flexible and faster than android (60%). Furthermore, a single line of code with harmony OS has the same results as 100 lines with android making it extremely efficient to develop. Furthermore, Huawei is planning on creating an ecosystem with its products, letting you as a user connect your phone with your smart home and your car.

Regardless of all these benefits, Huawei has over Google there is reason to believe they won’t be able to win the smartphone software war.

The first reason is that the smartphone software is a platform-based ecosystem that feeds off of users. This means the software is a networking good where value is created by the number of users. Google and Apple have far larger user bases than Huawei and it will take harmony OS a long time to catch up.

The second reason is, that even though they have been banned in the United states their prices haven’t been reduced and they’re fairly competitively priced with industry averages, which makes it difficult to acquire new users.

Finally, the initial reason for Huawei being banned was anti-trust. If they weren’t trustworthy before why would you let Huawei have access to all your data in form of Harmony OS. The company has to turn its image around completely, and that is not a simple task.

https://medium.com/@mmk1.dp/is-harmony-os-better-than-android-bb1bcf4f2691MrWhoIsTheBoss. (2020). Huawei is replacing Android. Retrieved from:

Khan, M. (2019). Is Harmony better than Android. Retrieved from:

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The somewhat different streaming wars

3

October

2020

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Podcasts are nothing new and have been around for quite a while. They start with children audiobooks but can be news, documentations, stories or wherever your imagination can take you. Since 2020 there has been a huge increase in demand for podcasts, over 155 million people listen to podcasts every week. Across all platforms, there are 29 million different podcast producers available of which 700k are still active Most podcasts are listened too by people between 25-22. In May 2020 Joe Rogan, a famous podcast producer, known for interviews ranging from Elon Musk to Kevin Hart, announced that he would be engaging in a 100-million-dollar deal with Spotify to offer his content exclusively on their platform. This marks the beginning of a competitive market where podcasts are no longer available on all platforms but limited to a platform or two forcing customers to subscribe in order to access their content.

Similar to the movie-streaming industry dominated by Disney plus, Netflix, and Amazon Prime the podcast industry is bound to enter a market where the winner takes in all.

There are 6 main players to watch out for in this industry, and all of them have one thing in common. Namely that they have and ecosystem-based business model, which does not only consist of podcasts but also entails music or other products such as apps or premium shipping (Amazon), which is sold to customers in a bundle. These main players are Amazon Music, Apple music, Deezer, Luminary and Spotify.

One company to keep an eye out for is Alphabet-owned YouTube. With its billions of users, it also offers podcasts but only in combination with videos, if YouTube had a sincere interest in entering the industry, they would oppose a strong threat to all other players. Not only do they offer a social media medium for all established content creators, but they also offer music subscriptions and as an ecosystem have the perfect requirements to be successful in this field.

If these huge companies end up entering a head on head contest against one another in an attempt to secure the most successful podcasts and force you into a subscription, only few of them would survive.
To visualize what it might look like take a look at what can be seen in the Movie-streaming industry, namely, content that is exclusive to a platform, (f.e. Disney Plus, Netflix and Amazon Prime) forcing customers to make subscriptions to platforms in order to access the podcasts of their choice.

Why are Podcasts so Popular in 2020?


https://www.theverge.com/2019/4/22/18510897/luminary-podcast-app-launch-the-daily-gimlet-media-spotify
https://www.theverge.com/2019/4/30/18524296/podcast-wars-apple-luminary-spotify-nick-quah-hot-pod-interview-vergecast

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