Subconscious use of AI in our daily lives

22

October

2023

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When asked to write a blog post that reflects on my own experiences with (generative) Artificial Intelligence, my initial thought was that this was going to be difficult since I did not use Artificial Intelligence as much. I could think of AI-based algorithms making personalized recommendations, social media filters, using Siri on my phone, and of course there were a few more instances that I could imagine. However, when I was really forced to think about AI and how it actually impacts my daily life, I was shocked.

By doing research on the topic, I discovered that AI had become an integral part of my daily life: my mail box uses AI to categorize my emails and recognize spam mail; the navigation apps on my phone use AI to recommend the fastest route given the current traffic circumstances; the apps I use for weather forecasting use AI; spelling checks and grammar improvement use AI; and so on and so forth. It did not only turn out to be that I use AI a lot in my daily life, but I also depend on AI for a substantial amount of the time. In hindsight, it is, and it should have been clear that AI is integrated into a lot of my daily activities; however, it was not. Even though these technologies have improved numerous aspects of my life, this did raise the question of the subconscious use of AI and, even more so, the possible (subtle) threats associated with it.

One of these threats might be the overreliance on the predictions of AI systems. Speaking from my own experience and the experience of people around me, we often tend to rely on AI predictions a lot. This may vary from the weather forecast and the prediction of peaks in rain showers to determine when to walk the dog to predictions in the stock market and what to invest in at which time. Those examples and the decisions following them might not have major consequences; however, subconsciously relying on an AI system to make your decisions could result in major consequences in the future. Therefore, it is crucial for humans to keep relying on their own judgment and expertise, especially in decision-making processes. A second threat from the subconscious use of AI is the chance of biasing humans. AI algorithms, especially those used in social media, show us what they predict we want to see. This does not necessarily mean that what they show us is the truth, nor does it mean that we see the entire story. This might lead to our opinions and behaviors being biased by what we get to see. At first, I thought that this was overexaggerated; however, I have unfortunately experienced this myself. This emphasized the importance of relying on our human judgment even more.

I emphasized two (subtle) threats of the subconscious use of AI in our daily lives, but undoubtedly there are a lot more of them. The main conclusion is to always take your human judgment into account and not always rely solely on what is shown on the internet. I am curious to know if any of you have experienced subconscious use of Artificial Intelligence in your daily activities or lives, and how you think this might have affected you.

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Artificial Intelligence filters on TikTok

3

October

2023

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TikTok, the social media platform that was launched in 2016, has grown to a platform predicted to have at least 834 million users by the end of 2023 (Oberlo, 2023). Unlike different social media platforms that focus on sharing photos or text-based posts, TikTok is entirely video-centric (LéPresso, 2023). The platform redefined the way we create, consume, and share short-form video content. It uses an algorithm based on artificial intelligence and machine learning to match the right content to the right user (Gupta, 2023). In this way, users will see content that is engaging for them and increases the user experience. Another way in which the platform uses artificial intelligence to enhance their customer experience is through the use of filters.

In August 2022, TikTok introduced their first in-app text-to-image AI generator that allowed users to prompt and receive images to use as backgrounds while making their content (Malik, 2023). That same year the platform started with the ‘AI face’ filters, in which users could morph their faces (and bodies) into various things based on putting commands in a text box (Smith, 2023). While these filters are one of the reasons the platform gained popularity, should the use of these filters still be justified? It has been found that social media platforms are responsible for using algorithms that target people who could experience problems with their body image (Harigger et al., 2023). With TikTok almost standardizing the use of beauty-enhancing AI filters that alter your face and body to look like you underwent plastic surgery or had a cosmetic makeover, the platform could have a serious negative impact on body image and positivity. Apart from this, research elucidates that passive and active use of beauty filters relate to increased acceptance and normalization of cosmetic procedures, including the intention of users to undergo them (Hermans et al., 2022). Raising the question of whether platforms like TikTok should integrate stricter business rules relating to the use of AI filters.

Even though TikTok is attempting to generate a company policy that states that every AI-generated post should be labeled, users with a negative body image will still be exposed to this type of content (Bonk, 2023).  Knowing that social media platforms are responsible for establishing a safe online community for their users, should the platform integrate more policies on this matter? Is it the responsibility of TikTok that users experience negative effects on their body image?

References

Bonk, L. (2023, 19 september). Engadget is part of the Yahoo family of brands. Geraadpleegd op 29 september 2023, van https://www.engadget.com/tiktok-now-lets-creators-label-ai-generated-content-154536858.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAJjDMWQA_re8CpA_XApC_Bg_MFL8ye4uZykdhF_KnvpQMlM3wOLi2uCyaRi0GADqCpjhfW_SxbXCLHtu_PNBbdRq6hXS-sDpmzbxpuNyy4T_OjVuOqS1XZbW-i39k3AxkxKkUwi9n2xL-PpOpM4ONXa0vXvRl0uMO1mt36QVD_CG

Gupta, A. (2023, 13 maart). How will generative AI disrupt video platforms? Harvard Business Review. https://hbr.org/2023/03/how-will-generative-ai-disrupt-video-platforms

Harriger, J. A., Thompson, J. K., & Tiggemann, M. (2023). TikTok, TikTok, The Time Is Now: Future directions in social media and body image. Body Image, 44, 222–226. https://doi.org/10.1016/j.bodyim.2023.01.005

Hermans, A., Boerman, S. C., & Veldhuis, J. (2022). Follow, filter, filler? social media usage and cosmetic procedure intention, acceptance, and normalization among young adults. Body Image, 43, 440–449. https://doi.org/10.1016/j.bodyim.2022.10.004

LéPresso. (2023, 23 juni). The phenomenon of TikTok: Revolutionizing social media and internet culture. Geraadpleegd op 23 september 30AD, van https://www.lepresso.com/blog/general-news-10/the-phenomenon-of-tiktok-revolutionizing-social-media-and-internet-culture-14

Malik, A. (2023, 26 april). TechCrunch is part of the Yahoo family of brands. Geraadpleegd op 30 september 2023, van https://techcrunch.com/2023/04/26/tiktok-is-testing-an-in-app-tool-that-creates-generative-ai-avatars/#:~:text=Back%20in%20August%202022%2C%20the,the%20background%20in%20their%20videos

Oberlo. (2023). How Many People Use TikTok? (2020–2025). Oberlo. Geraadpleegd op 23 september 30AD, van https://www.oberlo.com/statistics/how-many-people-use-tiktok

Smith, G. (2023, 9 september). How to use TikTok’s AI Face Filter. Dexerto. https://www.dexerto.com/entertainment/how-to-use-tiktoks-ai-face-filter-1990961/

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