Crowdsourcing one last time.

27

October

2013

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Last week we all had nice discussions about crowdsourcing and crowdfunding.

We came to the conclusion that most people would give their money for a good cause (like Wikipedia or research that would help a developing country) but not for someone to do whatever he/she wants because they are likable or have many friends who voted for them.

There is really nothing THAT much more I can say about crowdsourcing and crowdfunding anymore on what it is and how it works as we discussed it in class, but I was wondering – was there a company that had to deal with it and they could really seem like the “good guys”, who really “seem” to do it all for you? It all depends, in the end – from Mr Koren we saw how even the good guys had  ‘deal under the table’ with the banks, with travel sites you have to choose the ones with an idea and so on. Was there a crowdsourcing company that just made it seem like everything was working for you and the big corporations gave something (of course with gaining something, otherwise I’d be talking about Neverland of some sort). And so, my dear readers, I FOUND something!

I present to you – AchieveMint – http://mashable.com/2013/08/02/achievemint/

The article explains what they do, who they work with, but basically you get money for every 1000 points of healthy or good activities – checked-in on Foursquare that you’re going to the beach – points, checked-in at a healthy food store – points, run 2.1km today – points, tweeted something about health – points, went to Church – points and so on. 82, 000 users so far (now maybe more) from the USA and growing.

Do you think there is such a thing as 100% “pure, good” crowdsourcing/funding platform? Everyone needs their gain to make it work, money doesn’t grow on trees, but I mean as clean as it gets.

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Homework assignment: Crowdsourcing

22

October

2013

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The first example I decided to explore is CrowdSPRING – one of the largest marketplaces for creative crowd-sourced services with almost 150 000 designers which offer great service for amazingly low prices.

Strengths

You get a huge amount of contributors which leads to large amounts of ideas. Pisano and Verganti (2008).

Weaknesses

First, the open model does not identify the best of professionals to deal with your problem. Second, criticizing their 100% Money Back strategy which seems rather unfair for the designers. 

The second example is Trevolta – a crowd-funded travel site. The idea behind it is that travelers are able to submit their ideas and get funded by people who are inspired by them or sponsors who are looking for marketing enhancements or brand awareness.

Strengths

“Travelling for the purpose of doing research for publications, science, education, etc”

Weaknesses

Resembles a lot other projects connected to “random” people going to different places for, mainly, their own benefit and so except for companies who want more marketing or brand recognition, “ordinary” people seem less likely to fund the projects on the principle of “why should I pay for someone else to travel around the world when I have to sit in my office?”. 

 

CrowdSPRING. (2013). Retrieved from http://www.crowdspring.com/how-it-works/

Pisano, G.P. & Verganti, R. (2008). Which kind of collaboration is right for you? Harvard Business Review 86(12) 78-86.

Trevolta. (2013). Retrieved from http://signup.trevolta.com/faq

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Big companies, small gestues

26

September

2013

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I remember I saw this title a few days ago about how companies should stop with the digital advertising and I thought “well, that’s not going to happen anytime soon” and then I remembered a campaign KLM did which I like to call “from social media to personalization”. They would check foursquare or Twitter for people who have checked in at Schiphol and are using KLM and look at their accounts on social media platforms to find information about them, like if someone is a person who likes sports. They would find the person and give him/her a small present, like a bracelet that measures distance, an app voucher and so on.

Here is the video to the campaign: http://www.youtube.com/watch?v=pqHWAE8GDEk

This campaign for me raises a few points:

  1. Speaking of stalking on Social Media, does this seem acceptable to the public? I mean, if I were a friend of the person it should be “ok” for me to look him/her up or if we met at a bar and they have me their name I could do it but that’s about it. They had access to personal details such as passport numbers, flights and so on.
  2. They made it very obvious. Most companies hide the fact they “stalk” people, but here KLM goes “hey, we looked you up, found out you are that old, have as many friends, you like sports, you flight number is *** and your passport says that ***. Does it look like they didn’t interfere with people’s privacy just because they put it out in the open that they did it? Or no one cares because they did something good with it?
  3. They used Social Media to do something personal. It wasn’t one of those “check-in and get a prize” or “take a pic and win a prize” campaigns, the person felt like they “stole” your money but.. they give it back… it was sweet and the people will definitely tell the story for a long time. but it’s the fact that they got in contact with the people, they made an effort and they made it personal, they made the people feel special.

What are your thoughts on those three points/any of the three points on the campaign in general? Do you think more big companies should try and make more personal gestures like that one?

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Privacy…

24

September

2013

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Hi! Many people post blogs with concerns towards the privacy of people on the Internet (like the LinkedIn post) and this video I saw a year ago sums up my thoughts on the subject. I think it’s all about a mindset, when you become aware that everything you put on the Internet is “one click away” for everyone who is more tech-savvy you just consent to what is happening and you work your way around it. No PayPal account until you really need one, no drunken pics on Facebook, no personal information shared on anything that uses Internet. It’s not about being scared to death of someone stealing your information, just put it on with caution.

I’m not saying it’s right to use the information people have, but this is how it has always been! Because Internet connects. It shares. It’s available to “everyone”. You information is by now not on one or two servers. Sites of anti-terrorist campaigns have been removed, but if you have the skills you can still find them “out there”, online.

I thought this is a very powerful video that shows the reality of the Internet.

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