Jan Brabander

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Video is taking over the internet. In 2006, 12% of all the trafic on the internet was video. Now about 70% of the internet is made up of video, and that figure is expected to rise to 90% in 2020. Everyone is watching more and more Netflix, Youtube and uitzendinggemist than ever.
One might think that this is caused by the fact that people watch less and less regular tv, but this isn’t true. People don’t watch less regular tv. On average, 2 hours and 24 minutes per person per day in the Netherlands. This is because people watch more and more live events like sports and news on normal tv. Another reason is that people combine watching tv and videos online on their Smartphone or tablet. The question that comes to mind is of course is: if we are all watching more video online, and watching more regular tv , and a day still only has 24 hours: what are we doing less? And the sad answer is: seeing each other; time spent going out with friends or visiting friends in their home has been going down for years. People are getting busier working, and are getting busier watching videos online. And of course, we are still communicating with friends and family via internet, mostly during the time we spend netflixing, but it’s not making us a lot happier.
A huge research, published recently in the Economic Journal tells us which activities make us happier and by how much. Perhaps unsurprisingly, the activity that makes people the happiest is sex, with an increase in happiness of 14%. Right after that it is visiting a theatre, a concert, going dancing, going to a museum or library and gardening, etc. The top 20 activities that makes us the happiest don’t involve using the internet or tv. According to the research, taking care of pets and running errands makes us happier than watching tv or film, which only makes us 2,5% happier. Spending time on the internet is even worse, it only makes us happier by 0,6 %
So why are we spending so much time watching videos and less and less time doing all those things that really make us happy during our free time? Do you recognize this behaviour and does it make you happy? Let me know in the comments!

https://fd.nl/werk-en-geld/1145446/waar-halen-we-de-tijd-vandaan
http://www.creativenz.govt.nz/assets/ckeditor/attachments/1034/happiness_study_by_lse.pdf?1410238913
https://www.scp.nl/Onderzoek/Tijdsbesteding/Hoe_lang_en_hoe_vaak/Vrije_tijd/Wat_doen_Nederlanders_in_hun_vrije_tijd
http://nos.nl/artikel/2012209-nederlander-keek-nog-nooit-zo-veel-televisie.html
http://www.pwc.com/gx/en/industries/entertainment-media/outlook.html

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In a period where companies and governments are trying to arm themselves better against cybercriminals, citizens don’t really seem to be aware of the threats they are facing. For example: TNS-Nipo has concluded based on research that the majority of the population believes it won’t be targeted by phishing e-mails, whereas actually 70% of people in the Netherlands has already been a victim of phishing. According to the research, in general people weren’t worried at all about their cyber-security and they, mistakenly, felt very safe.

Recent study by Deloitte has shown that cybercrime is costing the Netherlands 10 billion euros a year, or almost 600 euros per Dutchman. Just to illustrate how immensely high this figure actually is, The police calculates the costs of house-burglary in the Netherlands to be about 200 million a year. Even though these figures can’t be compared one on one because they aren’t precisely measured in the same way, It perfectly illustrates the scale of the problem of cybercrime.

One of the biggest issues in making sure the general gets better at defending itself against cybercrime is awareness about the subject. The TNS-Nipo research study showed that 53% percent of the population had never heard of the term ransomware, even though in 2015, 15% had actually been the victim of ransomware. If people know about the threats they can starting figuring out how to defend themselves against them. That is why the government is starting an educational campaign about cybercrime (alertonline.nl). But this doesn’t really seem enough. In my mind protecting yourself against cybercrime should be thought in school, just like how people learn to ride their bikes or how to swim at school. Because it will only become more important, and nobody wants that 10 billion in cybersecurity costs to get higher and higher.

What do you think? Do you know what threats, like ransomware, you face online? Please let me know your thoughts in a comment below!

Sources:
https://www.rijksoverheid.nl/actueel/nieuws/2016/10/03/nederlanders-niet-voorbereid-op-cybercrime
http://www2.deloitte.com/nl/nl/pages/over-deloitte/articles/cybercriminaliteit-kost-nederlandse-organisaties-10-miljard-euro-per-jaar.html

Click to access Cybersecurity-Awareness-en-Gedrag-2016.pdf

Click to access ndb-woningcriminaliteit.pdf

Video is taking over the internet… and our leisure time.

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How Much Do You Know About Cybercrime Threats?

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