In the last decade, the National Basketball Association (NBA) has been undergoing a major (r)evolution by using data analytics. This change process may not have been visible to the average Joe, but has been going on since the early 2010’s. By then, multiple teams started to deploy an analytics department. Nowadays, these departments exist out of up to 20 data analysts, analyzing every facet of the game. And this strategy clearly paid off. One of the frontrunners in data analytics, the Houston Rockets, have transformed from a mediocre team into a title contender since the introduction of its data analytics team. How did this technology transform one of the biggest sport competitions in the world?
The NBA has been one of the frontrunners in the collection of data in sports. Every match, six high speed camera’s capture the player movements and other data points. These extensive data tracking systems result in up to a million data points per match. These data then gets analyzed by advanced machine learning algorithms, resulting in interesting insights that have changed the league.
First of all, data analytics have changed the overall strategy of the game of basketball. Prior to the data analytics age, many long range 2 point shots were taken by the players. After data analysis, these shots were found to be inefficient in terms of their pay off (measured in points * chance a shot hits the basket). Instead, data analysis showed that 3 point shots were a far more efficient way to score points. These shots had a lower percentage of being scored, but the higher points scored made the trade-off worth it. As a result of this changing strategy, elite three point shooters like Golden State Warriors’ Stephen Curry and Houston Rocket’s James Harden have become some of the most valuable players of the league.
Additionally, teams have been collecting sophisticated data about their players performance and fatigue. Analysis of this data by prediction models has resulted in advanced resting schedules for their players, in order to prevent injuries. Nowadays, teams might bench their key players to rest, even though they may not actually be injured. These schedules have proven to be the key to preventing injuries, in a league where a team can play up to 110 games per year.
Lastly, the last field where data analytics has proven its success, is in the field of scouting. Coaches and general managers now heavily rely on predictive analytics when acquiring new players. Advanced statistical models are created to predict which college & high school players will become the new LeBron James and Michael Jordan.
Data analytics in the NBA surely are not a golden ticket to winning championships. But in a highly competitive league such as the NBA, creating an edge (sometimes as little as 1%) over your opponent by using data analytics might actually make a difference that will win you the game. One thing is for sure, data analytics in the NBA is here to stay!