Let’s share our leftovers?

21

September

2016

5/5 (1)

We have all used, or at least heard of, apps such us Uber, Blablacar or Couchsurfing and AirBnB. The first two deal with car-sharing and the last two with apartment-sharing. They have become widely used in many countries and are successfully taking over their respective markets. Could you imagine a similar situation but with regard to food-sharing? Well now you can, enter the Leftover Swap app!

Did you know, that roughly one third of the food produced in the world every year gets wasted – that is approximately 1,3 billion tonnes of food! Actually, according to statistics, it would be possible to feed around 870 million hungry people in the world if only one-fourth of this wasted food could be saved. But still, in developed countries such as the US, there is more food produced that could ever be consumed by its citizens. People buy much more than they need, which in consequence increases the food wastage every year.

The idea behind the new app that is being developed in the US – Leftover Swap, is to allow people to share the surplus of their food with people who are willing to accept it. In other words, suppose you have made too much pasta and you will not be able to eat all of it before it gets bad; now you can register within the app as a micro volunteer, post a picture of that meal with a description and then wait for someone who might be interested in picking it up! Easy as that.

Due to legal regulations, which are still being studied by the creators of the app, the only way you can share your food is as a donation, you cannot sell it. Therefore the reasons behind its development are purely environmental and will not bring any profit to the creators – they claim that helping challenge the issue of food waste as well as enabling people to interact within their community is enough for them.

Some people might doubt the positive reception of such an app, since it might be hard to trust a stranger with food they are sharing, but Newman, one of the creators of the app, quickly comes with a response to that: “People seem to have a huge lack of trust in their fellow man, thinking that leftovers would be diseased somehow. It goes back to the couch-surfing thing. You’re staying at a random person’s place and you have to trust they aren’t going to do something weird. It’s the same with leftovers.”

This all leads to a conclusion about the increasingly popular notion of sharing economy, supported by many apps on our smartphones, which basically explains how important it is for people to be able to save up money with easy peer-to-peer exchange of goods and services as well as opinions and experiences – and to be a part of a community.

What do you make of the whole notion of sharing economy? Do you think Leftover Swap will be as successful as for example Couchsurfing?

 

References:

http://www.npr.org/sections/alltechconsidered/2013/07/29/206493794/a-new-app-will-let-you-share-your-leftovers-with-strangers

http://helpfromhome.org/leftover-swap-passing-on-leftover-food

http://www.independent.co.uk/voices/iv-drip/leftover-swap-would-you-eat-leftovers-from-a-stranger-8748437.html

http://www.fao.org/save-food/resources/keyfindings/en/

http://artykuly.softonic.pl/uberpop-airbnb-i-spolka-ekonomia-dzielenia-sie-i-sposoby-na-oszczedzanie-w-dobie-smartfonow

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Planned obsolescence – sinister plot or a well-thought strategy?

16

September

2016

5/5 (1)

The recent release of the new iPhone 7 had every Apple fan on their feet and ready to pre-order the brand new device. Is it much different than the previous model? Not necessarily. Does it have essential new functions? Maybe. Is it worth to pay almost 800 euros for it and replace your perfectly good iPhone 5 or 6? Probably not. Will you do it? Probably yes, at least eventually.

In general, Apple releases a brand new model of iPhone every year, be it respectively iPhone 6 and an upgrade to that model in the consecutive year in the form of iPhone 6S. That seems quite often doesn’t it? Especially since regular people (that are not Apple-obsessed) while buying a new smartphone and paying such a high price for it, expect it to work for at least a couple of years, as long as they don’t accidentally throw it out of a moving car or flush it in the toilet (worth to mention that this risk was resolved with the new, water-resistant iPhone 7). However with each release, sales of the new model skyrocket and bring crazy revenues to the makers of this smartphone. It is enough to look at the figures from 2014, which amount to almost 170 million units sold worldwide, to understand the magnitude of their customer base.

So why do people keep buying new iPhones with each release? Is everyone so clumsy and destroys their phone just after 1 year of usage? A recent number of articles might just provide the answer to that question.

iPhone 6 “touch disease” – a flickering grey bar across the top of the screen, no response to touch commands – does it ring a bell? Many customers are complaining that their phones die after this happens without any specific reason and blame it on bad manufacturing. Apple however, does not respond to these allegations and is not willing to fix these defects after the warranty has expired. Worth to mention, the defect appears only sometime after the smartphone was no longer protected by the warranty. Coincidence?

The whole problem described above might just be the perfect example of a business strategy, that is often applied when it comes to electronics, which is called planned obsolescence. The idea behind it is to make use of the process of a device becoming obsolete (no longer usable) in order to encourage consumers to buy a newer version available on the market.  Normal obsolescence of a product usually takes a long time if the device is well manufactured, so some businesses decide to speed up this process by building it into a product from its conception. Therefore not only the “touch disease” might be considered as part of the built-in obsolescence in iPhones – what about weaker batteries, buttons breaking, not supporting new iOS upgrades by older devices?

Even though all of it sounds like a sinister plot to take more and more money from consumers, other actually positive aspects should also be considered. One example could be that in order to produce and sell each new release of an iPhone, millions of people must be employed, which on a macroeconomic scale has a positive impact on economic growth and the job market. So maybe it is not so bad after all?

I would like to sum up with a quote from Philip Kotler, a marketing guru, who says: “Much so-called planned obsolescence is the working of the competitive and technological forces in a free society—forces that lead to ever-improving goods and services.”

Have you ever experienced built-in obsolescence with any of your devices? Feel free to share your thoughts!

References:

http://www.cio.com/article/3114224/apple-phone/irritated-iphone-6-users-sue-apple-over-touch-disease-defect.html

http://www.bbc.com/future/story/20160612-heres-the-truth-about-the-planned-obsolescence-of-tech

http://www.economist.com/node/13354332

http://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/

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