From Idea to No-Code App in Hours: My Experience with Lovable

16

September

2025

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Vibe coding is shaping the future of software and app development. Vibe coding is a term introduced by Andrej Karpathy earlier this year. This concept involves giving prompts to a LLM to generate code and accepting further improvements without human examination, merely relying on the AI (Wikipedia, 2025).

Lovable is one of the no-code development tools that has significantly grown during the last year. In fact, it was launched in November of 2023 and has already surpassed $100 million in annual subscription revenue, becoming the fastest-growing software company in history (Martin, 2025). 

As a non-technical person, I have already tried Lovable to build two app ideas I had in mind for pure entertainment. What impressed me the most when I first used Lovable was the speed in the entire app development process. This tool allowed me, without any technical knowledge, to work on my ideas without coding experience and with a surprisingly low learning curve. I didn’t expect to see the results in not even a few hours, but just a few minutes.

However, one of the main problems I experienced as I worked on improvements was debugging. I sometimes got stuck on issues related to logic and misunderstandings, and as I do not have any coding experience, I was not able to identify the cause to continue working on the project, wasting lots of credits and going in circles without further progression. There are other issues that also revolve around vibe coding, such as cybersecurity and data safety concerns. 

From my perspective, at the moment no-code tools are just for entertainment, prototyping and building MVPs. With just these tools it is not possible to launch a full project yet. However, I am particularly curious about how no-code tools will democratize software development. From my perspective, even though in the future pure code may all be AI-generated, there is a key element that will always require human intervention: critical thinking. In your view, what is the future direction of software development, and how might AI and humans collaborate?

References

Martin, I. (2025, July 23). Vibe Coding Unicorn Lovable Is The Fastest Growing Software Startup Ever. Forbes. Retrieved September 15, 2025, from https://www.forbes.com/sites/iainmartin/2025/07/23/vibe-coding-turned-this-swedish-ai-unicorn-into-the-fastest-growing-software-startup-ever/

Wikipedia. (2025, septiembre 15). Vibe coding. Wikipedia. Retrieved September 15, 2025, from https://en.wikipedia.org/wiki/Vibe_coding

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The SaaS Paradox: From Yesterday´s Disruptors to Today´s Victims

11

September

2025

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In the early 2000s, Salesforce revolutionized the software industry with the launch of its cloud-based CRM solution. Businesses started to swift from expensive on-premise installations of software programs to cloud-based systems with subscription models, later catalogued as Software as a Service (SaaS) companies. However, the market is in a completely different situation: Now we see that yesterday’s disruptors are being categorized as today´s incumbents. 

This market sentiment is demonstrated by the stock price of leading companies such as HubSpot, which is -28,32% YTD (Yahoo!Finance, 2025), Salesforce, which is -26,32% YTD (Yahoo!Finance, 2025), and Adobe, which is -21,35% YTD (Yahoo!Finance, 2025). This general stock downfall is partially driven by the statements of executives at, coincidentally, other technological companies. Charles Lamanna, Microsoft’s corporate vice president leading business applications and platforms, believes that SaaS companies will be replaced by AI business agents, which understand and adapt better to businesses’ needs without predefined systems and menus (Taft, 2025). Klarna’s CEO recently announced they got rid of over 1,200 software tools and built their own AI-powered system instead, making use of LLMs to reduce the data fragmentation (Klarna, 2025).

To respond to the current disruption generated by AI, SaaS companies are trying to fight back. In 2023, Salesforce announced the release of Einstein GPT, a generative AI for its CRM platform (Salesforce, 2023). In 2024, SalesForce unveiled AgentForce, a suite of autonomous AI agents (Salesforce, 2024). In the case of Adobe, they tried to acquire Figma in 2023, even though the deal was abandoned due to fears of anti-trust regulations (Peters, 2023). Earlier this year, they launched Adobe Marketing Agent and Adobe Express Agent to dive into the AI agent sector (Adobe, 2025). 

From your point of view, do you think that Software as a Service (SaaS) companies are going to be displaced by AI agents? Or is it just that SaaS companies have experienced excessive investor speculation, similar to the dot-com bubble? Are we reaching the consolidation phase?

References

Adobe. (2025, March 18). Adobe and Microsoft Empower Marketers with AI Agents in Microsoft 365 Copilot. Adobe Newsroom. Retrieved September 11, 2025, from https://news.adobe.com/news/2025/03/adobe-and-microsoft-empower-marketers-with-ai-agents-in-microsoft-365-copilot

Klarna. (2025, June 12). Klarna opens direct line to CEO Sebastian Siemiatkowski – powered by AI. Klarna. Retrieved September 11, 2025, from https://www.klarna.com/international/press/klarna-opens-direct-line-to-ceo-sebastian-siemiatkowski-powered-by-ai/

Peters, J. (2023, December 20). Adobe explains why it abandoned the Figma deal. The Verge. Retrieved September 11, 2025, from https://www.theverge.com/2023/12/20/24008189/adobe-figma-deal-eu-explained-decoder

Salesforce. (2023, March 7). Salesforce Announces Einstein GPT, the World’s First Generative AI for CRM. Salesforce. Retrieved September 11, 2025, from https://www.salesforce.com/news/press-releases/2023/03/07/einstein-generative-ai/

Salesforce. (2024, September 12). Salesforce Unveils Agentforce–What AI Was Meant to Be. Salesforce. Retrieved September 11, 2025, from https://www.salesforce.com/news/press-releases/2024/09/12/agentforce-announcement/

Taft, D. K. (2025, August 16). Microsoft: AI ‘Business Agents’ Will Kill SaaS by 2030. The New Stack. Retrieved September 11, 2025, from https://thenewstack.io/microsoft-ai-business-agents-will-kill-saas-by-2030/

Yahoo!Finance. (2025, August 12). HubSpot, Inc. (HUBS) Stock Price, News, Quote & History. Yahoo Finance. Retrieved September 11, 2025, from https://finance.yahoo.com/quote/HUBS/

Yahoo!Finance. (2025, September 11). Adobe Inc. (ADBE) Stock Price, News, Quote & History. Yahoo Finance. Retrieved September 11, 2025, from https://finance.yahoo.com/quote/ADBE/

Yahoo!Finance. (2025, September 11). Salesforce, Inc. (CRM) Stock Price, News, Quote & History. Yahoo Finance. Retrieved September 11, 2025, from https://finance.yahoo.com/quote/CRM/

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