As was reported in multiple news outlets this last week, people are intrigued by the new AI-generated chatbox modeled by Kendall Jenner, named Billie. On 27 September 2023, Meta introduced a new AI function, applicable to all their apps such as Instagram and Facebook. This function allows users to interact, have conversations, and ask for advice. These chatbots have different features depending on the character and have their own Instagram account. Billie now has 168,000 followers on the platform and has posted seven posts.
Instagram account of @yoursisbillie
Post of @yoursisbillie on Instagram, Kendall Jenner is posing as Billie and this video is not AI-generated.
Notwithstanding, the reactions are mixed, people find it creepy and are confused about whether the video footage is taken by Kendall Jenner herself or is AI-generated and ask if Jenner gets paid for this. See the picture below for more comments (Due to privacy, the usernames and profile pictures are blurred).
Comments under a post of @yoursisbillie on Instagram
Nevertheless, the account clarifies that the video and photo are of Kendall Jenner herself. However, posts with the AI logo (See the left corner of the picture below) are made by artificial intelligence.
Post of @yoursisbillie which is AI-generated.
Kendall Jenner is not the only one who modeled as a Meta AI-generated Chatbox, celebrities like Charlie D’Amelio and Snoop Dogg are also joining Mark Zuckerburg in his new step into Artificial Intelligence evolution. What is striking is that the chatbots adopt character traits of their human ”model”. For example, NFL quarterback Tom Brady will portray ‘’Bru’’, the sports debater chatbot while Charli D’Amelio, TikTokker, and dancer will model as ‘’Coco’’, the dance enthusiast.
However, this leads to an interesting concluding question, what are your thoughts on the new Meta chatbots? Will you use them and what for? For me, I’d prefer to consult friends for advice and skip chatbox Billie for now ;).
References
FunX. (2023, September 30). SNOOP DOGG BINNENKORT TE GEBRUIKEN ALS A.I. CHATBOT OP INSTAGRAM & FACEBOOK. Retrieved October 19, 2023, from https://www.google.com/url?q=https://www.funx.nl/news/entertainment/4271c4f5-3f9a-467b-8f4f-d1d0bd712cb4/snoop-dogg-binnenkort-te-gebruiken-als-a-i-chatbot-op-instagram-facebook&sa=D&source=docs&ust=1697719968120189&usg=AOvVaw1TUVz_bSazZdS6YQh9w702
Meta. (2023, September 27). Introducing new AI experiences across our family of apps and devices. Meta. Retrieved October 19, 2023, from https://about.fb.com/news/2023/09/introducing-ai-powered-assistants-characters-and-creative-tools/
Tempelaar, J. D. (2023, October 13). Kendall Jenner or Billie? say hello to Meta’s new AI characters. Medium. Retrieved October 19, 2023, from https://medium.com/@jdalytempelaar/kendall-jenner-or-billie-say-hello-to-metas-new-ai-characters-316adde8710d