On the impact of AI on music culture: “does it matter who the DJ is?”

22

October

2023

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In my previous post, I had explored GPT-3 in order to help me create some drum beats, chords and a synth lead. However, with the text only possibility of GPT-3, this resulted in a limited, not very audio appealing music track. In this post, I will not only dive into the creation of EDM tracks, but more on the impact of AI on the culture and presentation.

Let’s first start with discussing the meaning of EDM music culture by taking the techno scene as an example. With the involvement of computers in the late 80’s and early 90’s, the original techno sound had garnered a large underground following, growing in popularity with the emergence of the rave scene. This “rave” scene consists not only of the kind of music, but also the artists, clothing, hair styles, and (industrial) locations. The question arises whether AI generated music or artists will also gain a following and have their own culture.

To assess this, I explored an AI tool called splice, by asking the AI tool to create a “night rave” like techno sound. What I recognized was a typical sound known by a famous house DJ called Boris Brejcha, which is a great example of an artist positioning himself behind the DJ desks with a well recognizable demon-like mask. In my opinion, the AI tool took inspiration from Boris Brejcha, creating a different, but comparable sound:

The Ai generated music: https://youtu.be/rwrlwEpJqk8
Boris Brejcha: https://www.youtube.com/watch?v=TAxXRmwA40o and https://www.youtube.com/watch?v=BNe7OrleTlg

To extrapolate this, let’s imagine that an AI avatar, visible as a hologram, looking like the AI generated image below, is playing behind the DJ decks. He plays songs, sounding like the generated one by the AI-tool splice. Assuming that these songs eventually will increase in quality, does it matter that the DJ is a real person or not? If the AI avatar plays fire tracks that you like, why not follow it and create a culture?

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I have asked GPT to create a simple EDM track…

4

October

2023

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Digital innovations and digital disruption happen in many industries. Previous disruptions can be recognized, such as the dawn of the internet or the use of smartphones. However, is there also an ongoing disruption in the music industry? For this post, I have explored music production with generative AI. For now, I focused on AI producing an EDM track, without any creative implementations from myself.

Giogio Moroder dreamed of electronic sounds and is seen as one of the grandfathers of electronic music by introducing the synthesizer. With the use of the synthesizer, electronic music bursted into popularity, which can be seen as a disruptive event in the music industry (Giorgio Moroder, n.d).  But now, with a new age of generative AI, will AI be also the next innovative disruption?

Following Nicholas Lynn, AI makes music production more efficient and will automate repetitive tasks like editing, mixing, mastering etc. However, Lynn states that AI should be seen as augmentation rather than displacement, unlocking new possibilities and enriching the creative process. A parallel could be made for synthesizers: new sounds and new possibilities only open more ways to pave a path for creativity. (Lynn, n.d)

For me, I have enjoyed and made music my entire life. From my teenage years I have played the piano, and made some simple electronic tracks using DAW’s (digital audio workstation). To see if generative AI could create a music track, I have asked GPT-3 to generate a plain electronic dance track. First, I asked for a drum sequence, followed by asking for a chord scheme and finally a lead melody. The goal for now is to completely let GPT-3 decide how the production will turn out, hence replacing my own creative process. However, for the next post, I will try to use AI rather as augmentation!

If you want to listen to the result: https://soundcloud.com/k4as/blog-post-1-ai

Giorgio Moroder. (n.d.). MoogMusic. Retrieved October 4, 2023, from https://www.moogmusic.com/news/giorgio-moroder

Lynn, N. (n.d.). AI disruption in the music industry: Harmonizing creativity and technology. www.linkedin.com. Retrieved October 4, 2023, from https://www.linkedin.com/pulse/ai-disruption-music-industry-harmonizing-creativity-technology-lynn-1c/

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