Children and the Internet: What’s the right age for a smartphone?

22

October

2016

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gedrag-kinderen-internet-zorgwekkendInternet plays a huge role in our daily life. When we are woken up by our mobile phones, instead of an old-fashioned alarm clock, the first thing we do is check every social media application. We check what’s new on the feeds of Instagram, Facebook, Snapchat and Twitter. After that, we check our mailbox and answer any Whatsapp messages we received during the night. When this is all done, we are quite awake enough to get out of bed. During breakfast, we check our e-mail again. Actually, this goes on for the rest of the day. It’s in our system, part of our daily routine. We can’t live without it. A lot of people complain about a busy life, a lack of privacy, having to be online and reachable 24/7. But when someone would ask you to take your phone for a day and answer all your calls and messages, not many would say yes.. because we are addicted.

This development is not only of our generation, it is even worse in the next generations. People of our age have experienced what it was to live without a smartphone and all these social media channels. Apple released their first Iphone in 2007. This gave an impulse to other brands. Since then a mobile phone with fast internet was not only for the wealthy businessmen, but also for the ‘regular consumer’. Access to internet became a crucial characteristic of a good telephone (United Consumers, 2016). This means that children aged 9 and younger have grown up in and environment where the constant use of smartphones is more than normal. The fact that children start using technological devices and internet at a younger age. At their 6th birthday, they get a game console as a present, at their 9th birthday they already get a smartphone, when they go to the secondary school they get a laptop. But from the age of 2, they already use the IPad of their parents, to play games and watch movies.

In summer, in work in a restaurant. Last summer, a family with 3 small children, in the age of 2-4, came for dinner at our restaurant. These children all had an IPad in front of them. From the moment they arrived until the moment they left, they were watching movies. Their parents were talking to each other and did not really pay attention to the kids. It seemed like they enjoyed the fact that the children were amused by the technological device and that they were silent. Similar to this family, I saw so many. To my opinion, this is not the idea of going out for dinner with your family. This should be a social activity as a group. These children didn’t participate in the social happening at all. If you don’t put a certain limit on the use of all these devices for your children, there will be a certain lack of social and emotional development. Of course, there are a lot of advantages such as online learning for children in a playful way. But a lot of them are addicted to internet from a very young age, and an activity as playing outside like children used to do, years ago, is not entertaining enough. This sometimes scares me, especially because internet is becoming a bigger part of our lives.

What do you think?

 

References

United Consumers (2016), https://www.unitedconsumers.com/gsm/ontstaan-mobiele-telefoon/index.jsp, 22-10-2016

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Digital Transformation Project – Virtual Reality at Sundio Group

13

October

2016

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Virtual reality, almost everyone has heard of it. But the amount of people that actually experienced being in a virtual environment is significantly lower. This relatively new technology is upcoming in many different industries. The idea is simple: you put on a virtual reality headset and in a split second you are in the middle of a ‘computer-mediated multisensory experience’. A virtual environment is imitated, which shows a close representation of real-life situations or places. This technology can be used in many different industries, such as: education, entertainment, science or the tourism industry.

Sundio Group operates in the tourist industry. Because of the many operators in this field, it is important to bind your customers to your organization. That is why Sundio Group has a continuous interplay between cost leadership and customer intimacy. They focus on offering holidays at a low price, while unburdening the customers during the decision process of selecting their holiday and making sure to have direct contact with the client all the time – without a third party, which is often seen in the online travel sector.

In the tourism industry, offering your customers the best service is essential. The customer experience during the orientation phase, the booking phase and the execution phase must live up to their expectations. In these three phases the first phase, the orientation phase, is the most important. That is where virtual reality comes in. VR can improve the experience during orienting on the accommodations that Sundio Group has to offer. It allows the customers to explore an accommodation in great depth. Because of this, the client is able to form realistic expectations of the accommodation that will be visited. This will have a positive effect on the customer satisfaction and loyalty. Hence, virtual reality fits well with the current business strategy.

Implementing VR in the orientation phase of the booking process will help Sundio Group to offer their customers a new service, that none of the other travel agencies in the Netherlands already offer. Therefore, there is also a fit with Sundio Group’s IT strategy. As they operate mostly online, they have to be innovative and adapt to the rapidly changing technological environment. To be able to do this, they already have a strong and powerful IT strategy and team. Besides, Sundio Group is centrally organized and operates with one system. These benefits make it easier to implement such a complex system as virtual reality.

The business and IT strategy are closely intertwined. The perspective through which the business strategy and IT strategy are linked, is called the ‘Technology leverage’ perspective. The starting point is the business strategy. However, the IT department gets to see the business strategy and may implement this in the way that they see a fit. A major component of this perspective is innovation and adapting fast, which is a key focus of Sundio Group. Hence, if Sundio Group wants to differentiate itself and stay in its leading position, they should take off and jump in the deep end with virtual reality!

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Technology of the Week – Group 35 – Online education is the future

22

September

2016

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Personal development is an important way of giving meaning to life. In the current society, where work, sports, friends, and everything else need to be combined in a tight schedule, people are seeking for new ways to keep developing themselves. Hence, it is no surprise that in recent years the online education industry is booming.

Online education can be used for multiple purposes. Want to make a career switch? Or do you want to be up to date with the latest ideas concerning technology? You name it, anything is possible! It gives you the opportunity to educate yourself at your own pace, anywhere, anyhow, anytime. When traditional learning methods are replaced by e-based learning, companies can save up to 60% of instruction time and 50% of costs. A disadvantage of online education compared to the traditional way of studying is the lack of social contact with fellow students, which also functions as a motivational factor. You need a lot of self-discipline to start and finish a study on your own!
In our project we focused on learning a new language. We found two main players in the online market for language courses, which are Duolingo and NTI.

Duolingo is an application that offers multiple language courses on different levels – from beginner to advanced. One of their unique selling points is their playful way of learning. Every aspect of learning a language can be practiced. One can follow language courses via the app or website. While doing the exercises, the user contributes to the translation of websites as a mean of the crowdsourcing. A weakness is that the majority of the language courses are only accessible for English speaking people. For example, Dutch speaking people only have the choice to learn English.

NTI is a Dutch institute for online courses, that offers a broader range of courses than Duolingo. They do not only offer language courses, but also guitar lessons, beautician courses, bachelor and master degrees and so on. Unlike Duolingo, the education programmes of NTI are not for free. Depending on the preferred length of education and the type of course, prices vary from €125 until €500 per month! This is quite expensive and decreases the accessibility for those who want to study. For this price, the customers will get an officially approved certificate, which is recognized in the market with the same value as a regular certificate. Besides, an NTI user can expect to receive personal guidance by experienced teachers.

The cost structure of Duolingo is different from NTI. For Duolingo, the initial costs are very high. Later on, not every user will bring additional costs. High fixed costs and low marginal costs can increase the barriers to entry. Conversely, NTI has a cost structure with relatively less fixed costs and more marginal costs, because for every extra student personal support is needed and class space is offered for some lessons.

Looking at the future, we expect online education to become much bigger. In 2019, half of all students study via online education. Eventually, all traditional education might be switched to or combined with e-based learning. As our whole world becomes digitalized, this way of education fits our needs and wants much more. Wherever you are, whenever you have time, whatever you are interested in, online education can be your solution.

Online education is the future!

 

Source: http://www.wealthladdermagazine.com/wp-content/uploads/2016/08/internet.jpg

Group 35: Dian Verstappen, Lotte van Uden, Ilya Verschuren, Katelijne van Tienhoven

 

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Nanny knows what’s good for you

21

September

2016

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A Nanny state, that’s what they call the sociological phenomenon of being dependent on the State. From 4 years old, they teach you how it works at primary school.

‘Nanny can’t be ill, because if nanny gets ill, the children will start crying.”nanny

Purpose of the state is to inform people the way they want, with information they approved, via the channels of mainstream media. This information should be trusted. Imagine, people would go and follow alternative news sources, do research, think for themselves and form their own opinion. They might even wake up, stand up from the crowd and spread their opinion into society. Nowadays, everyone with Instagram, Snapchat or a Youtube account can attract thousands of followers. Like these vloggers, alternative media spreads news on social media. The number of readers of traditional printed newspapers is decreasing, while news consumption across social media keeps rising.

Due to algorithms, they know everything, about everyone. This is a reason personalized marketing is easier to perform than ever before. So is the distribution of personalized news, via social media. Two days ago, this was one of the issues is an episode of ‘Nieuwsuur’, which made me write this blog.

More than half the crowd seems to use Facebook weekly to keep up with the news. Much of these news sources are not from the state, but are so-called alternative sources. Because the news articles that are shown to a person are based on customer information and personal preference, not everyone will get to read the same news. As an example, DutchTurks is a supplier of their own up-to-date news about Turkey, which has the opinion that the Dutch mainstream media is too much anti-Turkey. It is easy to choose channels to only follow news you want to hear about. To minimize this bias, I think it’s good to derive your information for multiple different sources to be able to form a neutral opinion. ‘All these different news sources cause a selective composition of news in the world that fits your interest, which can help to create a world of your own truth. If everyone will do this, there’s a threat of polarization, where groups of people with different opinions will oppose each other,’ (Nieuwsuur, 2016)

And this is not the way Nanny likes it. Do you?

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