The future of transportation

9

October

2021

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Whereas our forefathers were used to get themselves from A to B on their horse carriage, we have been used to simply take the bike or car. However, the world and its citizens have been confronted with an important issue that will require a different mindset and alternatives. We are all familiar with the concept of global warming and the damage that is caused by the increase of carbon dioxide (CO2). Currently, still 21% of total emissions are a result of transportation (Ritchie, 2020). For that reason the transition towards alternative transportation methods and innovative solutions has only accelerated. Personally, it feels like not so long ago when I was first introduced by the concept electric vehicles. At that time not so many people would have thought these vehicles would replace the cars as we knew them. In my opinion, we are now at a crossing point. The amount of charging stations is increasing rapidly and the market is expected to grow at a CAGR of 26.4% from 2021-2028 (Prnewswire, 2021). In addition, regulations came into place that stating that the average of CO2 per kilometer for new cars sold cannot exceed 95 grams (Reuters, 2020). Due to these regulations consumers will be forced to buy electric vehicles and more affordable electric vehicles will be introduced.

In addition, there is the alternative of hydrogen. In my opinion, hydrogen cannot completely replace fossil fuels and our regular forms of transportation. The costs for using hydrogen are still too high, storage is complex and it is still dependent on fossil fuels for production. Therefore, I believe it will be a great addition to the use of electric vehicles for long distance. For example, distributors could make use of hydrogen as electric vehicles do not allow to drive so many kilometers not being charged. Besides these new technologies also new innovative business models have been introduced related to the sharing economy. Companies such as Felyx, Uber and Greenwheels are great examples of applications that have changed our transportation needs. I think in the future this will only be more integrated. It will be made possible to plan your entire trip with public transport, shared electric motorbikes and or cars within one application. Furthermore, even more interesting and futuristic transportations methods are coming even earlier than we might expect. Namely, the flying taxi market is almost ready for takeoff. These electric air taxis can be seen as a real disruption that can lower operating and maintenance costs rapidly. Uber and Hyundai have partnered up in the production of those vehicles and already announced to launch by 2023 (Hornyak, 2020). I am extremely curious how this will all involve and what will happen in the transportation landscape. What kind of transportation do you expect yourself to take in future years?

Hornyak, T. (2021). Retrieved 9 October 2021, from https://www.cnbc.com/2020/03/06/the-flying-taxi-market-is-ready-to-change-worldwide-travel.html

Electric Vehicle Charging Stations Market Worth $103.6 Billion by 2028, Growing at a CAGR of 26.4% from 2021 — Exclusive Report by Meticulous Research®. (2021). Retrieved 9 October 2021, from https://www.prnewswire.com/news-releases/electric-vehicle-charging-stations-market-worth-103-6-billion-by-2028–growing-at-a-cagr-of-26-4-from-2021–exclusive-report-by-meticulous-research-301324939.html

Ritchie, H. (2021). Cars, planes, trains: where do CO2 emissions from transport come from?. Retrieved 9 October 2021, from https://ourworldindata.org/co2-emissions-from-transport

Staff, R. (2021). Explainer: Why automakers are on a drive to sell electric cars in Europe. Retrieved 9 October 2021, from https://www.reuters.com/article/us-autoshow-geneva-carbon-explainer-idUSKBN20Q1MM

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The future of mixed reality

4

October

2021

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Virtual Reality (VR) and Augmented Reality (AR) are technologies we have been widely introduced to over the previous years. While the VR software enables users to be immersed a fully artificial environment, AR allows us to experience digital overlays with physical surroundings. However, more unknown is the technology that merges the two allowing us to easily transfer from the real and digital world. Immersive technologies allow digital objects to co-exist and interact in real-time and therefore mixes virtual and real worlds making it a hybrid version called mixed reality (Holzman, 2021).

Up until now the largest market benefiting from VR and AR has been the entertainment industry. Also mixed reality has transformed the gaming and entertainment sector, which can be seen from popular cases such as Snapchat or Pokemon Go due to high levels of involvement (McKinley, 2020). In addition, retail has widely adopted these technologies enabling virtual try-ons, gamification and engaging product information.

However, the future of mixed reality is taking it  a step further. Today mixed reality is commonly used in the form of wearable holographic headsets and devices such as Microsoft’s HoloLens 2 . These type of devices allow you to see the real world through glasses and place virtual objects or people while performing a task. This has the major advantage of being adaptable to specific environments creating a life-like experience. Therefore, mixed reality can be used for a wide range of applications serving different industries. For example, Renault employees are using MR to be guided with decision support instructions virtually while performing highly complex tasks on control operations (Calderon, 2021). The same benefits held for health workers that can be taught remotely by experts. For example, directions and functions of a ‘’learning heart’’can be viewed by medical students based on a hologram even allowing voice and touch commands (Calderon, 2021). From this we can conclude that there are a lot of opportunities for mixed reality in business as well as education.

Moreover, it is not a coincidence that this mixed reality buzz is happening right now. Covid 19 has accelerated many digital transformations and forced companies to move to a hybrid workplace. Mixed reality could also contribute in this transition by enabling virtual conference rooms and interacting with virtual whiteboards. Moreover, it would enhance certain online onboarding procedures. How the impact of these technologies on business will evolve is largely unknown, but the adoptions seem endless.

References:

Calderon, D. (2021). The Future of Virtual Reality in Business – US Digital Partners. Retrieved 4 October 2021, from https://www.usdigitalpartners.com/future-virtual-reality-business/

Holzman, S. (2021). Microsoft Explores the ‘Future of Mixed Reality’ at IT Conference. Retrieved 4 October 2021, from https://www.nexthink.com/blog/microsoft-explores-the-future-of-mixed-reality-at-upcoming-it-conference/

McKinley, N. (2021). Is Mixed Reality the Future of Technology?. Retrieved 4 October 2021, from https://chatbotsjournal.com/is-mixed-reality-the-future-of-technology-2c4e27495cad

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