Hopper: the AI-Fuelled Travel App

8

October

2018

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Hopper: the AI-Based Travel AppScreen Shot 2018-10-08 at 12.20.34

 

 

Hopper is an award-winning travel booking app that can only be used via a mobile device. Currently (7 October, 13:31 pm), the application has been installed 30,830,065 times whereby in total 77,732,362 trips were planned (Hopper, 2018). Hopper was founded in 2007, yet already its current market valuation has surpassed $780 million US dollar.

Hopper falls under the category of online travel agencies (OTAs). This implies that booking happens in the application itself instead of re-directing the user to other websites. Thereby, Hopper’s revenue streams are derived from commissions based on the value of the flight. This combined with a focus on expensive, long-haul flights has brought Hopper great success so far.

This success is evident when looking at the user ratings of the application, whereby Hopper is rated as number 1 travel app in over 35 countries. What can explain these achievements?
Hopper is built on an AI Framework that helps users to monitor flight prices and accordingly informs them when it is the best time to purchase a ticket. Hopper watches planned trips of users’ multiple months before the actual departure. This allows the system to learn about the specific user’s intent. For this, it mainly uses push notifications. Whether a user responds to those notifications influences the ability of Hopper to further reshape the profile it has made of its users. It is hereby critical that the users trust the recommendations provided by Hopper. Hopper has managed to live up to this task, as it builds on billions of data points when producing recommendations. This ensures the high reliability of the application.
Additionally, due to the AI technology, users book 2.6 times more often trips they did not initially search for. This is an important determinant of the exponential growth of the application.

Hopper has recently started to focus on the hotel market too. This it is an interesting move. By getting more experience with the accommodation industry, Hopper could become more prepared to engage in a partnership with a private-home platform such as Airbnb. This could result in a strong AI fueled accommodation-platform, which could fundamentally change the industries as we know them

 

Sources

https://techcrunch.com/2018/10/03/hopper-raises-100m-more-for-its-ai-based-travel-app-now-valued-at-780m/

https://www.hopper.com/company

https://www.sabre.com/insights/hopper-making-a-splash-in-the-ota-pool/

 

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Taking Care of Virtual Patients

30

September

2018

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In engineering, the concept of ‘Digital Twins’ has gained attention during the last decade. A Digital Twin is a virtual representation of a physical object, which is continuously fed with data from embedded sensors and software. Hereby, the Digital Twin tightly connects the physical system with its computer model. Digital Twins are, for examples, widely used to continuously monitor and forecast the health of jet engines. This allows airlines to identify how and where potential problems could occur, whereby predictive maintenance is deployed to keep the system healthy.

In this blog, I will explain what the possibilities and corresponding benefits and risks are for this technology in the healthcare industry. The enhancement of computational power and molecular readout technologies has increased the potential of ‘virtual patients’ to continuously track health and lifestyle parameters. As of now, the digital models used in healthcare are quite partial (such as twin models of the heart) and basic. Yet, already signs of the effectiveness of these models can be observed as well as the benefits it could bring in the future.

First, the data-rich Digital Twins would allow for the creation of a more detailed picture of the patients which results in faster and more accurate identification of actual or potential disease states. Hereby, a shift to more preventive solutions could result in significant health improvement and hence reductions of health care costs. Second, the multidimensional properties of the digital twins could allow practitioners to more accurately compare a patient’s health with the health stats of similar patients. Since clustering can be based on more elements than, for example, age and gender, deviations from the ‘normal’ can be identified faster and more accurately.

Yet three main societal concerns are also worth noting. First of all, Digital Twins could raise inequality since developing a digital version of yourself could be very costly. Hence, the benefits of improved health and possible life extension could potentially only be accesses by wealthy people. Second, the Digital Twin could lead to self-fulfilling prophecy mechanisms where knowing that you could potentially become sick in the future will make you indeed feel sick and weak. Thirdly, it is of great importance to ensure data protection. Data leaks could quickly offset the potential benefits of Digital Twins, as for example, insurance companies could use the data to modify the insurance policies for individuals in their favor

The future will tell whether we will be able to effectively govern this emerging technology in the healthcare industry; thereby significant health and cost benefits can be obtained by actively managing the associated concerns.

 

 

 

Sources:

 

Bruynseels, K., Santoni de Sio, F., & van den Hoven, J. (2018). Digital twins in health care: Ethical implications of an emerging engineering paradigm. Frontiers in genetics9, 31.

 

Mussomeli, A. (2018). Expecting Digital Twins. Deloitte Insights. Retrieved from: https://www2.deloitte.com/insights/us/en/focus/signals-for-strategists/understanding-digital-twin-technology.html

 

Van Houten, H. (2018). The Rise of the Digital Twin: How Healthcare Can Benefit. Philips Research. Retrieved from:https://www.philips.com/a-w/research/blog/the-rise-of-the-digital-twin-how-healthcare-can-benefit.html

 

 

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