Marios Lagos

No ratings yet.

The millennials, generally described as the generation of people born between 1980 and 2000 has given rise to a brave, new, digital world of pricing models that require minimum commitment and maximum flexibility. The crave for freedom, convenience as well as hesitance towards personal interaction made Netflix a success, a prime and common example of price versioning, subscription based pricing model. But what happens when you combine Netflix versioning and subscription pricing models in the automotive industry? The answer is car subscription services.

In the present, the most widespread way of using a car is by owning and leasing. While leasing a car from a leasing company is more flexible than owning one, it requires minimum of 6 months contracts and sometimes insurance costs for the leaser. Car subscription services on the other hand, are offered as a third party as well as a first party service from manufacturers, require 1 month minimum subscription, include insurance and maintenance costs, home delivery and give the subscriber the option to switch cars in that period of time. Companies like Mercedes-Benz, BMW, Audi and Porsche offer price versioned subscription plans and enanble customers to switch into different vehicles in a day’s notice. You can choose for instance to daily commute in a luxury sedan while if you need a trip a sunny weekend, you can order through an application a day before a sporty convertible.

It seems that the demand for personalisation, flexibility and less commitment is an immense force that drives old industries to change decades old strategies in fear of being obsolete. Automotive industry could not stay unaffected and responded with car subscription to suit the agile lifestyles, tailor made personalisation and frictionless digital transactions that the millennial generation dictates.

Sources: https://www.edmunds.com/car-leasing/what-are-car-subscription-services.html

https://www.express.co.uk/life-style/cars/991265/car-subscription-service-Netflix-finance-lease-Drover

https://www.forbes.com/sites/sarwantsingh/2018/07/30/your-next-car-could-be-a-flexible-subscription-model/#42f5f27e4ffa

No ratings yet.

There is no denial that deep web or dark web is the sanctuary of many secrets. As in life, secrets can be either harmful or in some cases protective. From times to times you hear vague definitions of words such as Deep Web, Tor , anonymity but as years pass a thing is made more profound. Deep Web and anonymous browsing are here to stay. The Internet has provided unfathomable magnitude in the free speech expression but as time goes by and data is handled and collected by few major firms, public opinion is gradually more concerned about its privacy. If you saw a stranger staring at your window and offered you new ways to improve your groceries you would probably panic and call the police. That’s the case with the Web today, when you must give consent to third party monitoring for every activity you make.

For that reason, a growing population (estimated 2 million users everyday) has started using anonymous and multilayered browsers. Is it safe? Yes and no. Is it worth it? That depends, as economists say, on the consumer’s equilibrium, which is the cost ( of a malicious person following you on the Deep Web, slower access etc ) and the utility gained ( from the evaluation of the anonymity of your information). “Shady people” and their transactions always find a dark corner to hide but astonishingly more “everyday” people see their information privacy utility outweigh it’s cost, using the same platform as the latter ones. Unfortunately, major firms have neglected an instinct that the anthropologist Jared Diamond observes in undomesticated animals, that of privacy. It will not be a surprise if in a few years everyone uses anonymous browsers, VPN and blockchain for its transactions. After all, the code of the genes is stronger than any software one.

Sources:

The Dark Side of the Internet

The Dark Net Is Becoming Mainstream—Here’s Why

Want a new Porsche? Subscribe

11

Please rate this