Exploring Lovable: My Journey with AI-Driven Web Design

8

October

2025

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When I was applying for a job earlier this year, part of the challenge was to design a one-page website from scratch. Instead of relying on conventional builders like Wix, it was required to use Lovable. A relatively new AI-powered platform that turns natural language prompts into functional websites (Lovable, 2025). The platform allows users to describe their ideas in plain English, and the system automatically generates a complete layout, style, and structure based on that input (Codecademy, 2025). I had never used an AI website generator before, so I was curious to see whether I could turn a simple concept into a clean, professional-looking site.

Lovable’s free version includes five credits, and every prompt consumes one credit, on average. However, the credit usage depends on how complex the instruction is – some prompts that require more extensive coding or design logic can use multiple credits at once (Lovable, 2025). This constraint made me think carefully about prompt precision, since a vague or overly broad description could quickly exhaust all available credits. I learned that being structured, deliberate, and specific was crucial not only for saving credits but also for producing higher-quality results.

Despite the limitations, I found the creative process surprisingly engaging. It felt like sculpting a digital product step by step – starting with a rough structure and refining it into a polished interface. If I were to do it again, I would approach it with a clearer workflow: first define the basic functionalities of the intended website, then decide on content placement, design and layout, and finally run a short polishing prompt at the end. This method reflects what prompt-engineering research consistently shows: structured, contextual instructions lead to more precise and coherent outputs (Blijleven, 2025; Fagadau et al., 2024).

Another key takeaway was how important human intentionality remains. Before generating anything in Lovable, I used AI chatbots (such as ChatGPT and Claude) to brainstorm the intended website’s purpose, information, and tone (ANTHROPIC PBC, 2025; OpenAI, 2025). This preparation showed me that while AI can accelerate execution, the overall coherence and value still depend on human judgment. I needed to decide on what to include, what to simplify, and how to communicate effectively with the target audience of the intended website.

For our Generative AI assignment for IS, I used Lovable again to prototype our idea. The experience convinced me that tools like Lovable could change web design by lowering technical barriers and increasing creativity. Yet it also raises a broader question: as AI builders continue to improve, will the essence of creativity shift away from coding skills toward prompt design, conceptual thinking, and critical decision-making?

References:

ANTHROPIC PBC. (2025). Overview | Claude. https://claude.com/product/overview

Blijleven, T. (2025, March 6). The importance of a good AI prompt | Spotler. Data Driven Marketing Software | Spotler. https://spotler.com/blog/the-importance-of-a-good-ai-prompt

Codeacademy. (2025). How to create a portfolio website using Lovable AI. Codecademy. https://www.codecademy.com/article/lovable-ai-website-builder

Fagadau, I. D., Mariani, L., Micucci, D., & Riganelli, O. (2024). Analyzing Prompt Influence on Automated Method Generation: An Empirical Study with Copilot. Association for Computing Machinery, 24–34. https://doi.org/10.1145/3643916.3644409

Lovable. (2025). Welcome – lovable documentation. https://docs.lovable.dev/introduction/welcome

OpenAI. (2025). ChatGPT. https://chatgpt.com

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From TV to Tech: Who owns the future of sports?

11

September

2025

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For decades, live sports were the backbone of traditional television. Broadcasters like ESPN, Sky, or Ziggo Sport built their business models around exclusive rights, with fans tied to whichever package carried their favourite league. That setup is being disrupted. Tech platforms such as Amazon and Apple are now competing aggressively for the same rights, changing not only how sports are delivered but also why they are valuable.

Amazon has already secured NFL Thursday Night Football and is finalising an NBA deal worth an eye-watering $77 billion over 11 years (Reuters, 2024). Apple took a different path with Major League Soccer: every match is streamed exclusively on Apple TV+ through a ten-year global deal (Apple, 2022). In Europe, the trend is clear too. Ziggo Sport recently extended its hold on UEFA competitions, while Viaplay locked Formula 1 into a long-term agreement for the Dutch market (Formula One World Championship Limited, 2024; VodafoneZiggo, 2022). Fans may have more digital options, but access is increasingly fragmented.

The real shift is in the business model. Traditional broadcasters had to make sports profitable on their own, through advertising and subscriptions. Platforms like Amazon and Apple see sports as part of something bigger. For Amazon, live rights add value to Prime, encouraging shopping and ad spending. For Apple, the strengthening its ecosystem of devices and services (Zhao, 2024). In this logic, sports are not just content – they are tools to keep customers locked into digital platforms.

Still, disruption brings headaches. Rights are extremely expensive, and even big tech faces pressure to justify the costs. A recent survey of Apple’s MLS deal highlighted widespread dissatisfaction among fans over pricing and accessibility (McCain, 2025). And as Hutchins et al. (2019) pointed out years ago, streaming risks repeating television’s old patterns: higher costs, multiple subscriptions, and shrinking reach.

So where does this leave us? Personally, I enjoy the convenience of streaming, but I find it frustrating to need three different subscriptions to follow a single season. What about you – do you see tech platforms as the future of sports, or are they simply creating the new version of cable TV?

References:
Apple. (2022). Apple and Major League Soccer to present all MLS matches around the world for 10 years, beginning in 2023. Apple Newsroom. https://www.apple.com/newsroom/2022/06/apple-and-mls-to-present-all-mls-matches-for-10-years-beginning-in-2023/

Formula One World Championship Limited. (2024). Formula 1® and Viaplay Group agree long-term partnership to exclusively broadcast F1 in the Netherlands and Nordic countries. https://corp.formula1.com/formula-1-and-viaplay-group-agree-long-term-partnership-to-exclusively-broadcast-f1-in-the-netherlands-and-nordic-countries/

Hutchins, B., Li, B., & Rowe, D. (2019). Over-the-top sport: live streaming services, changing coverage rights markets and the growth of media sport portals. Media Culture & Society41(7), 975–994.

McCain, R. (2025, August 8). Study Reveals Growing Discontent with MLS & Apple TV Deal. Cord Cutters News. https://cordcuttersnews.com/study-reveals-growing-discontent-with-mls-apple-tv-deal

Reuters. (2024). NBA signs broadcasting deal with Disney, Amazon, Comcast worth $77 billion. https://www.reuters.com/business/media-telecom/nba-signs-broadcasting-deal-with-disney-amazon-comcast-2024-07-24/

VodafoneZiggo. (2022, November 10). Ziggo Sport acquires exclusive rights to UEFA club football. VodafoneZiggo. https://www.vodafoneziggo.nl/en/nieuws/ziggo-sport-acquires-exclusive-rights-uefa-club-football/

Zhao, S. (2024). Research on pricing and business models of sports event broadcasting. SHS Web of Conferences207, 03012.

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