I used to think that I would never use Tiktok, but just like many others: I enjoy a bit of scrolling. Maybe a lot… I open the app, I start scrolling and suddenly an hour has passed. With every scroll and every second that I spend on Tiktok, it only feeds the data to the point that they know me a bit too well. My FYP does not just show what I like, it predicts what I will like next. However, with the current content that has taken over my FYP, I really wonder: Where are we going with all this new AI generated content?
It looked so real. “Did Jake actually do his own makeup?” My exact thoughts when I stumbled across the new Jake Paul videos. As OpenAI updated their Sora app, the AI generated content took my FYP over by storm. Not only were the visuals realistic, the voiceover also sounded exactly like him. The AI content started quite innocently. I didn’t mind watching bears jumping on a trampoline, but now it has evolved to actual human beings who are being modified for content. I can not help but ponder if the current technology is actually good for us. The possibilities with the new AI are endless, making it more and more difficult to draw the line between what’s authentic and synthetic.
Personally, it makes me feel a bit uneasy that this new content has become so accessible. Besides, I also want to reflect on what we actually see: what value do these videos actually give us? Do we actually get satisfaction out of this new kind of content? I think it is good to stay critical on how this new AI can actually enhance our lives. That being said, I am curious on how this will evolve and whether this will actually change our entertainment. Maybe the scariest part isn’t that AI is changing what we see, but that it is quietly changing what we expect to see.