The Digital Twin of the Ocean

4

October

2021

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Although 70% of our planet is covered by the oceans, the ocean technology is not a widely discussed topic it (National Geographic, 2021). This should change as ocean technology could support climate and sustainability goals by encouraging a digital transformation of the ocean (MacDonald, 2021). In addition, this opportunity also creates new chances for business to grow and to show commitment to climate action.

The technological developments have created the opportunity to collect data and to investigate research about the underwater world. For instance, artificial intelligence and machine learning help analysing data, whereas blockchain technology supports the transparency and traceability of goods. Companies could combine these technologies in their business strategy. It provides the opportunity to keep track of CO2, fishing gear, and sea-life at a low cost to overcome huge problems concerning the excessive fishing industry, CO2 climate goals and plastic pollution.

As the ocean is complex, the society is trying to combine all these technologies to create a digital twin of the ocean (DTO), in order to support predictive movements, understand the ocean’s role and make better-informed decisions (MacDonald, 2021). According to Mayer (2021), the DTO could be seen as “a digital replica of a reference object that already exists in reality or can be foreseen to exist in the future”. Recently, several prototypes of the DTO have already been created with the goal to monitor, to create what-if scenarios and to analyse impact of preventive measures for climate risks (Marine Copernicus, 2020).

The latest developments have been made by Mercator Ocean International, as the company is the forefront of building global ocean models for at least the last two decades (Mercator Ocean International, 2021). Despite, the awareness of ocean technology remaining low, the Mercator Ocean International corporation also started developing a digital twin of the Earth (Mercator Ocean International, 2021).

In my opinion, more people should become aware of the existence of the DTO and the digital twin of the earth. In addition, people should start considering how this information acknowledged by this innovation might impact governance, customers, and entire industries. I believe that there is still a lot to learn from the ocean and we must embrace this opportunity to explore and discover the unknown to support the sustainable future.

References:

National Geographic (2021). Ocean. Viewed October 4, 2021. Retrieved from, https://www.nationalgeographic.org/encyclopedia/ocean/

MacDonald K. (2021). Forbes. Digitalizing Our Oceans: New Roles for Tech Companies and Workers. Viewed October 4, 2021. Retrieved from, https://www.forbes.com/sites/forbesbusinesscouncil/2021/07/07/digitalizing-our-oceans-new-roles-for-tech-companies-and-workers/?sh=1fa36bfc109e

Marine Copernicus (2021). Ocean and its digital twin: what’s in for Copernicus Marina?. Viewed October 4, 2021. Retrieved from, https://marine.copernicus.eu/news/ocean-and-its-digital-twin-whats-copernicus-marine

Mayer, I. Planning for the Future–Towards a Virtual Twin of the Ocean.

Mercator Ocean International (2021). Digital Twin of the Ocean. Viewed October 4, 2021. Retrieved from, https://www.mercator-ocean.fr/digital-twin-ocean/

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Looking for a career? Start with your digital footprint!

16

September

2021

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Are you having troubles with finding a job? Do you want to create a good first reaction? Or do you want to distinguish yourself from the rest? Take care of your digital footprint!

Our first impression used to be a greeting gesture, but this face-to-face interaction is often substituted by digital communication (Boyd, 2014). 98% of generation Z has its own smartphone device and grow up with online search engines, implying a history of many clicks on the world wide web (WWW). All the data and online information that is recorded from your online actions, is referred to as your digital footprint (Buchanan, 2021).

This digital footprint became your new first impression and reputation for recruitment processes (Batchelor, 2021; Boudlai &, Nargesian, 2019). The Covid-19 pandemic accelerated the importance of a great online first impression to get hired. For instance, 90% of the employers take social media into consideration during the recruitment process and even 79% of professional recruiters do reject potential candidates based on online information (Ringel, 2021).

Although your digital footprint could be negatively used, having a digital footprint is important. Wessel Asserts, the founder and CEO of The Marque, stated the following: “These days it is a red flag if you have no online presence, so it is about controlling your digital footprint – not hiding it.”  People find it suspicious when there is any information about you on the WWW.

In general, the digital footprint made recruitment a more complex employment process (Boudlai &, Nargesian, 2019). Next to updating your CV, you also should update online reputation. Mainly your social media and search engine results are important. First, delete all unprofessional online appearances, like party pictures. Next, delete all your old accounts to overcome irrelevant information. In addition, ask friends what they could find about you, often you are not aware of all the information that is available.

Especially with the use of AI during recruitment processes it is extremely important that your digital footprint is up to date (Woods, Ahmed, Nikolaou, Costa & Anderson, 2020). AI will not only be able to define if you are perfect match for the company, considering your experience but it can also predict your future performance and outcomes (Sajjadiani, Sojourner, Kammeyer-Mueller, & Mykerezi, 2019). Some companies hire specialized organizations to examine job applicants.

To conclude, next to your CV, make sure that you also update your digital footprint, before applying for a job!

References:

  • Batchelor, M. (2021). How your digital footprint can impact your career. Retrieved from: https://www.theceomagazine.com/business/hr/digital-footprint-impacts-career/ Viewed September 16, 2021.
  • Boudlaie, H., Nargesian, A., & KESHAVARZ NIK, B. E. H. R. O. O. Z. (2019). Digital footprint in web 3.0: social media usage in recruitment. AD-minister, (34), 139-156.
  • Boyd, D. (2014). It’s complicated: The social lives of networked teens. Yale University Press.
  • Buchanan, R. (2021). HOW TO BUILD A POSITIVE DIGITAL FOOTPRINT FOR YOUR SCHOOL AND FOR YOUR STUDENTS. The School Leadership Survival Guide: What to Do When Things Go Wrong, How to Learn from Mistakes, and Why You Should Prepare for the Worst, 169.
  • Ringle, G. (2021). Advice to job-hunter: keeping your digital footprint clean and lean. Retrieved from: http://hrnews.co.uk/advice-to-job-hunters-keeping-your-digital-footprint-clean-and-lean/ Viewed September 16.
  • Woods, S. A., Ahmed, S., Nikolaou, I., Costa, A. C., & Anderson, N. R. (2020). Personnel selection in the digital age: A review of validity and applicant reactions, and future research challenges. European Journal of Work and Organizational Psychology, 29(1), 64-77.

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