Exploring Suno AI: The Future of Electronic Music Production?

10

October

2024

5/5 (1)

I first discovered Suno through my friends who all share a passion for electronic music. They had been experimenting with Suno AI for some time already, sharing some of the tracks they had generated. Seeing their excitement about this app sparked my curiosity and led me to exploring the tool myself. 

Suno AI is a genAI music creation program where a prompt of maximum 200 characters is submitted and a song is generated based on this prompt, with an option to make the song purely instrumental. Furthermore, Custom Mode allows you to input your own lyrics, describe the style of music and set the title of the song. It is also possible to upload your own audio and make a remix of it (Suno, 2024). 

Suno AI prompt interface (Suno, 2024)

Highlights

As someone who enjoys genres like drum and bass and dubstep, I was particularly excited to see what Suno could create in these styles. For drum and bass, it was quite on point for a generic dancefloor song. With more specific prompts, I was able to create some pretty good songs and I thoroughly enjoyed the process. While I cannot explore the more complex options, such as adding my own audio, since I am not involved with producing music, my friend mentioned that he often uses Suno for brainstorming and continuation of his ideas, which makes it sound as a valuable tool for those in the production scene. 

One of the main highlights of this experience was definitely experimenting with creating songs in my native language, Slovak. It’s impressive that Suno can generate songs in virtually any language, although the lyrics do sound a little like Google translate back in 2014. While it was far from perfect, it was quite funny to hear the vocals trying to pronounce things in Slovak, and honestly, it did a surprisingly good job.

Limitations

One thing that really annoyed me were the lyrics. They often come across as simplistic and repetitive, lacking the complexity I’d expect from a tool that can generate entire songs. Furthermore, while it did pretty well on drum and bass, it struggles with lesser known genres, such as dubstep or tearout. In those cases, it defaulted to genres like house. At times, the AI even seemed to hallucinate, creating something completely different from what I asked for.

One of the better ones out of the generated songs (Suno, 2024)

Overall, it was a great experience: experimenting with different prompts and seeing how they turn into actual, full songs was pretty amazing. While working with Suno, one has to keep in mind that it is an AI that is still being developed, however, it is crazy to think how much these tools have evolved in such a short period of time. 

However, it also makes me slightly fearful of the future. There is a question of how tools like these are going to reshape the creative industry. Personally, I feel like if the technology becomes too advanced, it will be hard to distinguish between genuinely produced music and AI-generated songs. If anyone is able to create a hit within seconds, it might potentially undervalue the work of talented artists who actually put the effort in.  On the other hand, as my friend uses it, Suno can be a fantastic tool for brainstorming and developing ideas.

How do you think this will change the way artists produce songs? Let me know in the comments below.

References

Suno Technologies. (2024). Suno AI (Version 3.5) [Software]. https://www.suno.ai

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Amazon Alexa’s Rise and Fall: Will the New AI Overhaul Save Its Future?

19

September

2024

No ratings yet.

Amazon Alexa, a smart voice assistant, revolutionised the way we interact with technology. Launched in 2014 with the Echo smart speaker, Alexa became accessible on Amazon devices, allowing users to control their homes, play music, or check the weather with simple voice commands. Alexa was immediately successful, with more than 100 million Alexa-enabled devices sold by 2018 (Gray, 2022).

Credit: Amazon

Amazon’s goal with Alexa wasn’t to generate direct profit from the device itself, but to strengthen their ecosystem by encouraging users to make purchases on Amazon through it, boosting their revenue through engagement rather than device sales. Therefore, the devices were sold at a breakeven, at times even a loss. This strategy seemed promising, as within two years of rollout they had a billion user interaction a week. However, it turned out that voice assistants can only do a couple of tasks perfectly – set an alarm clock, play music or check the weather forecast – none of which generated revenue for Amazon (Naughton, 2022). 

Amazon tried to monetize Alexa by partnering with companies such as Domino’s or Uber to streamline the ordering process and receive a cut from the transaction, however, this failed to generate engagement. They also tried positioning Alexa as a ‘halo product,’ expecting users to spend more on Amazon even without voice shopping, but studies showed no meaningful financial impact from these users (Amadeo, 2022).

All of these failures lead to Amazon Alexa’s team to become the prime target of the biggest layoffs in the company’s history. What was once one of the company’s fastest-growing projects turned into the downfall of its largest hardware division, marking the failure of Amazon’s business model of selling devices at cost and relying on future purchases for revenue (Kim, 2019).

With losses from Alexa devices accruing to 25 billion dollars between years 2017 and 2021, it might seem reasonable to just discontinue the product. However, with more than 500 million Alexa-enabled devices globally, Alexa is a success – just not a money-making one (Mattioli, 2024). Therefore, the Amazon CEO, Andy Jassy, is giving Alexa another try, possibly the last one. 

Credit: Amazon
Credit: Amazon

A new version of Amazon Alexa, called ‘Remarkable Alexa,’ is rumoured to launch as soon as October 2024. Amazon is hopping on the AI train with this revamped product, powered by Anthropic’s Claude AI model. It will use AI to understand commands, set timers, answer questions and control home devices, similar to original Alexa, but now with the generative AI feature that would allow it to generate new responses instead of relying on pre-programmed answers (Diaz, 2024). 

Alexa could now create a bedtime story with their favourite imaginary character, customise recipes based on ingredients in your pantry or write an email for you. However, this does come at a price. Remarkable Alexa is no longer free, but will become a subscription model and carry a price tag of anywhere between $5 and $10 monthly. With estimated 100 million active users, even if a conservative estimate of 10% users paid the monthly subscription, Amazon would generate at least 600 million dollars in revenue yearly at the $5 price point (Diaz, 2024). 

Only time will tell if Remarkable Alexa can revive Amazon’s ambitions in the voice assistant market. With AI becoming increasingly used in everyday technology, Alexa’s transition to a subscription model could be a turning point, helping Amazon finally become profitable, or at least break-even in the sector. However, convincing users to pay for something that has long been free could be difficult. If successful, Remarkable Alexa could be Amazon’s key to unlocking the true potential of voice-assisted AI, but if it fails again, it might mark the end of an ambitious, but ultimately unsustainable experiment.

Would you pay for Remarkable Alexa? Let me know in the comments below.

References

Amadeo, R. (2022, November 21). Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year. Ars Technica. https://arstechnica.com/gadgets/2022/11/amazon-alexa-is-a-colossal-failure-on-pace-to-lose-10-billion-this-year/

Diaz, M. (2024, August 30). Amazon’s “Remarkable Alexa” upgrade to be powered by Anthropic’s Claude. ZDNET; ZDNET. https://www.zdnet.com/home-and-office/smart-home/amazons-remarkable-alexa-upgrade-to-be-powered-by-anthropics-claude/

Gray, C. (2022, April 20). How Amazon developed its famous virtual assistant, Alexa. Aimagazine.com. https://aimagazine.com/ai-applications/how-amazon-developed-its-famous-virtual-assistant-alexa

Kim, E. (2019, November 19). Amazon is gutting its voice assistant, Alexa. Employees describe a division in crisis and huge losses on “a wasted opportunity.” Business Insider. https://www.businessinsider.com/amazon-alexa-job-layoffs-rise-and-fall-2022-11?r=US&IR=T

Mattioli, D. (2024, July 22). Alexa Is in Millions of Households—and Amazon Is Losing Billions. The Wall Street Journal. https://www.wsj.com/tech/amazon-alexa-devices-echo-losses-strategy-25f2581a?

Naughton, J. (2022, November 26). Alexa, how did Amazon’s wrong call on voice assistants tee up a $10bn loss? | John Naughton. The Guardian. https://www.theguardian.com/commentisfree/2022/nov/26/alexa-how-did-amazons-voice-assistant-rack-up-a-10bn-loss

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