Gen AI: A Tax Advisor?

7

October

2025

No ratings yet. I know we all like to say that doing AI means realistically avoiding doing the more boring, repetitive stuff – and there’s nothing that seems more enticing than automating the tax action really. But if you’ve ever worked in tax, you will know that this is not the end of the story.

When I was an articleship, I spent many weeks perched in client files – roving through ledgers line by line, sifting through vouchers, cross checking TDS balances and making sure each and every number rang true right down to the trial balance. There were days I checked the same schedule three times and I found that a simple floating decimal point was the cause of the mismatch. It was meticulous work – often mind-numbing work – but one provision of a tax call wrongly could easily be a notice or a reputational mess. It was at this moment that I realized tax was not difficult because of mathematics but difficult because of meaning. The key is to get to the why that lies behind all of these numbers.

So I was both impressed and interested when I read about H&R Block’s AI Tax Assist, an AI-based tax service that allows users to ask tax questions in natural language and get abbreviated fact-based answers plus talking points to address the topic. It’s that sort of thing that makes us all wish that someone had invented that thing back in the old days. But it also got me thinking, would I have relied on an AI using a black box algorithm for my taxes? Probably not. Because as perfect as AI can read over every part of the tax code it still can’t read intent.

That’s why I consider Generative AI most suitable in places where it is needed, not for replacement, but as a digital co-pilot. It is excellent at doing the heavy lifting such as raw data extraction, cleansing that data, mapping data to trial balances, identifying anomalies or even drafting up summaries. It is the type of work that needs to take places for hours the old fashioned way, but seldom requires complex judgment. By allowing AI to do all this, professionals are finally able to start dedicating more time to thinking – analyzing, interpreting, and advising.

But responsibility on part of man, also increases. The final advice will still need validation of the AI’s output, application of context and ensuring the generated advice isn’t merely compliant but commercially reasonable. Because there needs to be recognition that tax is not just a technical exercise – it is a judgment call based on law, intention and business reality.

I think, AI is providing us with something we were deprived of gradually by the profession – time to think. Time to ask “why,” not just “what.” Time to get to interpretation rather than transcription.

The future of tax is for those who can bring together three things – technical expertise, digital capability and ethical character. People who are able to translate what AI outputs into what businesses need.

So yes, AI will replace parts of the tax work. But rather than replace us, it may simply remind us why we got into the profession, not to crunch numbers, but to understand what they mean.

Please rate this

From Food Delivery to Quick-Commerce Giant – Zomato’s Art of Harnessing Network Effects

17

September

2025

No ratings yet. Started as Foodiebay in 2008, as a restaurant discovery platform it provided menus and reviews to its users. Zomato expanded its service in 2015 by including online food ordering. To successfully add more delivery drivers, they benefitted from the cheap data that was available after the internet revolution of India in 2016 (Bajaj Finserve, 2025). This enabled Zomato to create a 3-sided network platform; the restaurant network (money side), the customers base (subsidized side) and the last delivery network (service enabler). Zomato experienced strong cross network effects, with growing number of app users, the number of restaurants on the platform rose which provided more opportunity for gig workers to earn easy buck while delivering food, which improved the service quality by reducing the waiting time for finding a delivery partner, which fed to the loop and increased satisfied app user.
To reach its ambitious growth goals it decided to leverage its restaurant network and launch Hyperpure in 2018. Hyperpure was a B2B sourcing platform for the restaurants. By the end of FY 2025, Hyperpure had 100,000 unique billed outlets on its platform across 8 cities (Eternal, Annual Report 2025). In June 2022, Zomato launched, its Quick-Commerce app, BlinkIt, by acquiring Grofers, and leveraged its massive customer base and last mile delivery network from the restaurant business to become leader in Quick-Commerce industry with a market share of 46% (India Briefing, Dec 2024). BlinkIt’s monthly transacting costumer rose from 2.9 million in FY 2023 to 10.2 million in FY 2025 (Eternal, Investor Presentation July 2025). In FY 2025, Zomato acquired Paytm Insider (Ticketing Platform) and launched its own “Going-Out Business” leveraging both its restaurant network and massive customer base. It has rebranded its “Going-Out Business” as “District” which saw a growth of 4X in annual transactions YoY (Eternal, Investor Presentation July 2025).
Zomato now Eternal, has not only created synergies and economies of data and scope by scaling and protected its networks from its rival but it has also successfully enveloped stand alone networks such as Paytm Insider and Grofers.
References:
Bajaj Finserve, 2025, https://www.bajajfinserv.in/zomato-history#:~:text=Zomato%20was%20founded%20in%202008,market%20needs%20and%20consumer%20behaviour
Eternal, Annual Report 2025, https://b.zmtcdn.com/investor-relations/Eternal_Annual_Report_2024-25.pdf
India Briefing Dec 2024, Quick Commerce Market in India and Key Players, https://www.india-briefing.com/news/quick-commerce-market-in-india-and-key-players-35348.html/).

Please rate this