How to tax the digital economy 

14

October

2019

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Multinationals like, Apple, Facebook and Amazon are currently avoiding taxes. The organization for economic cooperation and development released a proposal to take on these digital tax dodgers. The goal of this proposition is the ensure international agreement on tax principles.

The debate between both political and corporate leaders regarding how and where to tax firms that perform activities across national borders has been going on for years now. Before the rise of the digital era, this was not an issue. Since the traditional companies paid tax in the country where their economic operations were taken place. These rules were defined in 1920. Unfortunately, they are outdated and no longer adequate to make sure that there will be a fair allocation of tax rights in this digital age. With the rise of digital companies, it has become difficult to tax companies that sell their goods online, since these digital firms can easily move the source of their revenues to other counties. The tax rate in these countries is often significantly lower. Which allows them to profit from paying lower tax rates.

The economic cooperation and development have defined a framework that could be the solution for this problem and therefore the end to digital tax dodgers. The proposition would grant countries to tax giant multinationals, even though these companies do not perform activities inside their country borders. The proposal will work in its advantage for consumption-heavy countries, such as Western Europa, but also the United States of America and China. “Tax havens “ like Ireland will however not benefit from this possible agreement. What will this framework mean for the digital economy? Giant internet companies would be enforced to pay tax in the countries where they are selling their products and will prohibit them from shifting their revenues to low-tax locations.

I think it is obvious that the world requires an international agreement on tax principles. As only the multinationals benefit from the currently outdated rules. I am not sure if this proposal will be able to solve this problem entirely, would a minimum tax rate do the trick?

References:

Partington, R. (2019, 9 oktober). OECD aims to stop tech firms shifting profits to low-tax locations. Geraadpleegd op 14 oktober 2019, van https://www.theguardian.com/politics/2019/oct/09/global-tax-shakeup-would-force-tech-firms-to-pay-more

Rappeport, A., & Tankersley, J. (2019, 12 juli). As Nations Look to Tax Tech Firms, U.S. Scrambles to Broker a Deal. Geraadpleegd op 14 oktober 2019, van https://www.nytimes.com/2019/07/12/business/economy/tech-company-taxes.html?module=inline

Stiglitz, J. E. (2019, 7 oktober). Corporate tax avoidance: it’s no longer enough to take half measures. Geraadpleegd op 14 oktober 2019, van https://www.theguardian.com/business/2019/oct/07/corporate-tax-avoidance-climate-crisis-inequality

Tankersley, J. (2019, 9 oktober). Tech Giants Shift Profits to Avoid Taxes. There’s a Plan to Stop Them. Geraadpleegd op 14 oktober 2019, van https://www.nytimes.com/2019/10/09/us/politics/tech-giants-taxes-oecd.html

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Facebook tests hiding likes

29

September

2019

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Have you recently posted a picture on Instagram and were you hoping for lots of likes? Or are you disappointed with the amount of likes you received on your latest Facebook post? This might change soon.. If you are an influencer, you might have to find a new job 😉

Facebook and Instagram have both started a trial: hiding likes. The famous like button remains visible for every user, but only the post’s author can see the number of likes. Users will be able to see who liked the post but not how many likes the post received in total. Instagram already started testing in Australia a few months ago, Facebook has started its trial on September 27th. Depending on the test results, they might implement this update throughout every country in the world.

Their main goal is to make people feel comfortable in expressing themselves. They want a focus on the quality of what people share and how this connects them, rather than focusing on the number of likes they receive.

Studies have shown a decline in the well-being of social media users. Users experience a boring life compared to the well-liked glamorous shared moments of their peers and other influencers active on social media. Due to the continuous exposure to these positive messages and pictures about others, users elicit envy, which is an emotion linked to the lower well-being. Furthermore, studies state that social media harms the self-esteem of children and teenagers. Removing the visibility of the number of likes for others might positively impact the well-being of users. The status symbol of social media likes will likely disappear, more likes on social media will not automatically mean you are popular, engaging or worthwhile anymore.

Concerning the great importance of social media nowadays, I think Facebook and Instagram are good on track in changing the status quo and improving the current way of interacting with each other on social media platforms.

This raises the following question: Do you want to be in a life-long popularity contest?

 

Reference list:

Conger, K. (2019, 27 september). Facebook Tests Hiding ‘Likes’ on Social Media Posts. Geraadpleegd op 29 september 2019, van https://www.nytimes.com/2019/09/26/technology/facebook-hidden-likes.html

Constine, J. (2019, 26 september). Facebook tries hiding Like counts to fight envy. Geraadpleegd op 29 september 2019, van https://techcrunch.com/2019/09/26/facebook-hides-likes/

Constine, J. (2017, 15 december). The difference between good and bad Facebooking. Geraadpleegd op 29 september 2019, van https://techcrunch.com/2017/12/14/active-vs-passive-social-media/

Instagram hides number of “likes” from users in Australian trial. (2019, 18 juli). Geraadpleegd op 29 september 2019, van https://www.theguardian.com/technology/2019/jul/18/instagram-hides-number-of-likes-from-users-in-australian-trial

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