Wikipedia reliability algorithm

1

November

2013

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So guys, probably you won’t comment on this one because there are posted around 30 blog posts in the last 24 hours. Go procrastination!

I found an article worth reading about the reliability of Wikipedia articles we talked about a coupple of weeks ago. How are these guys (Xiangju Qin and Pádraig Cunningham) measuring reliability? I will tell you:

– they ignore anonymous contributions

– they measure the longevity of a certain edit. In other words: how long does an edit last after it has been edited? This probably says something about the quality

– they measure the authority of each editor by looking at the number of other editors a given editor is linked to (and a difficult algorithm I do not understand)

All the things above are combined to measure the quality of an article. Of course there are still some errors in the algorithm. But I think this will be so usefull to Wikipedia.As we learned there are not that much editors and their quality is mostly unknown.

It’s the next big thing for Wikipedia, an innovation of which I think it’s going to change some real important things in Wikipedia’s rules and interface. What do you guys think?

Source: http://mashable.com/2013/10/31/wikipedia-algorithm/

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Instagram, ads you may ‘like’

25

October

2013

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October 3th Instagram announced that they wanted to start with ads very soon. 

 

‘Shit, another social medium with those annoying ads’, you may think (if you’re even on it).  But Instagram is far more user friendly  than any other social media platform. On Instagram you’ll be able to hide ads you dislike and if you’re feeling crazy you can even provide feedback to Instagram why you didn’t like that ad.

Second positive point is the fact that Instagram is starting slow, they’re gradually adding sponsored pictures to your timeline from now on. So you have time to get used to it. 

 

On the other hand, Instagram is a Facebook company now (damn), so when you’re being very honest in what kind  of ads you like, they are in the position to get to know even more about you than they already do right now. Huge downside I think. 

 

Yesterday Instagram gave a few examples of how these ads will look like. I will show you guys one:

Image

 

Looks pretty good right? Don’t know if I would like it but it wouldn’t bother me that much. 

People are making use of Instagram, for free, so using some discrete ads to show they’re worth their one billion dollars isn’t such a unreasonable idea I think.

Thanks for reading. Thoughts about these Instagram ads are welcome in the comment section;)

 

P.S @tingli sorry for posting during lecture and – even worse – not attending lecture. Had to get some vaccinations today for a trip to Thailand next month…

 

 

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Homework Week 4 – Engaging costumers and prosumers

1

October

2013

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Hi guys, I totally forgot about the blog post for my home work assignment last week. So let’s look back a little. I wrote my homework assignment about engagement. I found an article about engagement on mashable.com.

It states that engagement has no clear definition and every company has to use it in a different way. ‘Engagement is a practice not a goal.’ What they mean by this sentence is the fact that you can get 50.000 likes on your Facebook page for example, but if you don’t know how to use that engagement data, it’s useless.

My two examples were about Facebook and Pinterest.

Facebook recently started using daily data to measure user engagement instead of monthly data. This is useful in measuring engagement and selling this to advertisers.

Pinterest saw a high growth of user engagement in time spent on site. The interesting thing here is to know why users spent more time with the content of Pinterest.

Thanks for reading!

Rowan

Home Assignment 348360 – Engagement

 

 

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Social Commerce. Fancy.

12

September

2013

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Yesterday we talked about Fancy in class. I’ll explain what Fancy is and what they have to do with social commerce.

www.fancy.com

‘ Fancy what you find,
buy what you fancy.

Fancy is the place where you discover, collect, and buy from a crowd-curated catalog of amazing goods, wonderful places and innovative stores.

Fancy lets you discover an endless assortment of cool stuff, curated by our global community with one thing in common: exceptional taste.

Use Fancy to find the best gear, plan a vacation, or keep up to date with the latest fashion.’

This quote is from Fancy itself. It’s something like Pinterest. You can browse all kinds of stuff and like/fancy this stuff, just like Pinterest but with a strong shopping component in it.

Everyone can post something on Fancy and I don’t know how they do it, but almost everything looks cool. First time I got on it, I immediately wanted to be a millionaire, there is so much crazy stuff out there I want to have. Feel free to look at my account rsiskens.

polarcard

The social commerce thing about Fancy has to do with social shopping. On Pinterest you can like the stuff you like but on Fancy you can – as they say – buy what you fancy. You can follow your friends and other people around the world and see what they’ve fancy’d and maybe you’ll fancy it too or eventually buy it (affinity).

Fancy has a rather unique business model. You can pay 39$ a month and you’ll receive a Fancy box from a category of your choice (fashion, sports etc.) filled with products. That’s number one.

fancybox

As a business you can make a brand page. If you make a brand page, you’re allowed to directly sell your products through fancy. When people see you product in their Fancy timeline, the price is displayed and acquiring the product is just a few clicks away. Fancy takes x% of the retail price.

If you’re a business operating on Fancy you can also reward coupons to loyal customers. These customers are mostly people who have fancy’d a couple of products of one company and they’re rewarded with a 10% discount code. This way you can engage customers through Fancy, an advantage for Fancy will be that the customers will keep on buying their goods using Fancy.

What do you guys think? Does Fancy stand a chance in this rapidly changing world of social media with their business model?

I think they do. If the product is good, the customers will come and so far most of the things on Fancy look rather good. Although I’m not a big fan of the Fancy box, I want to be in control of the things I buy.

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