The Ring Always Home Cam: Boost your security, give up on your privacy

5

October

2020

5/5 (3)

Last week, Ring, a company owned by Amazon, unveiled its Always Home Cam, an indoor drone that flies around your house to boost security. This next-level device is a new addition to the highly popular product line Ring has penetrated the market with. The company, founded in 2013, made its way up to a near-monopoly position in the video doorbell market before being acquired by Amazon in 2018 for over a billion USD. The Ring Video Doorbell, the firm’s flagship product, is a highly advanced camera system with a motion sensor that is connected to an app, so homeowners can communicate with people at their door without being physically present. While also functioning as home security, this device is set to be one of the companies revenue collectors in a market expected to grow from $500 million to $1.4 billion in 2023. Next to doorbells, Ring offers lots of other home security devices, including surveillance cameras for inside and outside, cameras with LED lights, alarms, and an app that integrates all devices.

The Always Home Cam is set to become the first day-to-day flying object in people’s homes. It targets customers that want to cover more than one room with a single camera setup and it can be used to scare away intruders and even to check if you left something at your house. This is one of Amazon’s new smart home appliances to add to your collection, next to your smart thermostat, your smart lighting, or smart speaker. Big tech companies are competing to get as much of their devices into your home, so they can gather more data about you and your day-to-day life. After the announcement of the Always Home Cam, a lot of concerns were raised about privacy issues.  It seems a bit weird to secure your home, while, at the same time, a company with a history of privacy issues has the ability to fly around your house recording all your personal belongings.

For the ones that are afraid of these privacy side effects, Ring gives you the ability to restrict the drone to only enter certain rooms. An even better way to prevent privacy issues is to just not buy this product. In my case, I wouldn’t buy this product, although it’s very futuristic and next-level cool. This is more because I simply don’t think I need one. Other smart home appliances are more appealing, like a smart speaker and smart lighting. When I’m ready to buy my first house, a Ring Video Doorbell would be high on my list as well.

My question to you is: How smart is your home, and how smart do you ideally want your home to be? Are you concerned about your privacy when deciding to implement smart devices into your daily life?

When you haven’t seen the Always Home Cam: https://www.youtube.com/watch?v=i2jFN_QEcS4

References:

https://www.ft.com/content/8eaf8ee5-b074-4d48-b4fa-15d35a185a5d

https://nl-nl.ring.com/collections

https://www.dezeen.com/2020/09/30/amazon-ring-always-home-cam-drone-security-camera/

https://www.forbes.com/sites/susanadams/2018/02/27/amazon-is-buying-ring-the-pioneer-of-the-video-doorbell-for-1-billion/#74b14ac6706c

https://www.futuremarketinsights.com/reports/video-doorbell-market

https://en.wikipedia.org/wiki/Ring_(company)

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The role of tech companies in education

16

September

2020

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Remote learning is a phenomenon that has penetrated our educational system in 2020. Covid-19 emptied our classrooms, so schools were forced to provide online alternatives. Fortunately, a lot of great tools, like Microsoft Teams and Zoom emerged, which provide us with the opportunity of attending virtual classrooms. Not only virtual classrooms have become a crucial part of education. We use grading tools, educational games, plagiarism software, attendance checks, communication tools, and lots more. US Tech Giants are becoming more and more important stakeholders in educational systems over the world. Not only do they provide software tools, but they also have their own philosophy regarding the way we educate our students. Reoccuring themes among companies like Google and Microsoft are that we should shift focus from knowledge-based to skill-based learning and focus on ‘personalized learning’. A question we should ask ourselves, is: what role do we want businesses to fulfill in education?

‘The future of learning will be profoundly social, personalized, and supported by teachers and technology.’ This is how Microsoft foresees the ideal future of education. By putting more focus on emotional and cognitive skills, students will not only be ‘work-ready’, but also ‘life-ready’.

For private-sector businesses, profitability and efficiency are some of the most important factors. With their vision, the private sector can have a major impact on making education more efficient, and, more generally speaking, make younger generations more resilient towards challenges that our future will bring. A problem with public schools is that, although it’s clear a lot of educational systems are outdated and non-efficient, reform is very slow.

On the other hand, do we really want big tech companies to impact our educational systems? A major issue that should be considered is that one can have little impact on private companies. In our public system, one can vote for a party that serves one’s interests when it comes to one’s preferences regarding education. It also might be out of place to have a foreign company’s vision taking on a major role in a child’s education.

Another important factor is that companies are economically driven, so their goal will possibly be to educate in a way that will enhance skills best suitable for economic purposes that align with their own businesses.

Privacy is another issue people are concerned about. By learning interactively from a very early stage, with devices like the iPad, all information is being saved and added to a profile. This profile could take over the teacher’s view on the level of a pupil.

Taking everything into consideration, schools should be openminded as well as critical towards tech companies and their interference in the educational system. They should consider if the visions of both parties correspond. I think the keyword is cooperation. The publicly arranged school system must partner up with tech companies to develop a shared vision on how upcoming generations can be educated to deal with challenges the future will bring.

References:

https://www.forbes.com/sites/nickmorrison/2018/06/20/the-three-steps-to-make-google-vision-for-education-a-reality/#1ab6b39973aa

https://educationblog.microsoft.com/en-us/2020/08/disruptions-and-opportunities-navigating-hybrid-education/https://

www.microsoft.com/en-us/education

https://www.oecd.org/education/2030-project/

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