Prompting as a new skill set

3

October

2025

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Generative AI tools are being used for a multitude of applications. For the use of the GenAI tools input from humans is always needed in the form of a prompt. The first GenAI tool I experimented with was ChatGPT. Everyone around me was already using it and raving about how helpful and convenient its use can be but did tell me to be careful of mistakes in the output it gave. So, when I started using ChatGPT, I assumed the hardest part would be evaluating the outputs. Instead, I quickly realized that the real challenge lied in carefully prompting my input. I had to make sure to ask the tool the right questions to get the desired output. A vague request often resulted in generic or mismatched outputs, while carefully crafted prompts with the right wording and structure could produce more precise results. Sometimes it was especially frustrating when it seemed like the GenAI tools kept misinterpreting what I was trying to ask of it.

I expected an instant efficiency boost by using ChatGPT but bad and inaccurate outputs seemed to add extra work because I had to go back and forth with ChatGPT by adding to the original prompt to get my desired output or tweaking the given output to match my intent. It became clear prompting was a new skill set I had to master to effectively use GenAI tools. The most important points to write a successful prompt are to be specific and complete, since such tools will take what you say very literal.

GenAI tools have gotten significantly better and overall less precisely worded and structured prompts now get a decent output. However, to have GenAI tools produce their best output and make their use as efficient as possible, it is still of importance to perfect the skill set of prompting.

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How AI is reshaping creative industries

19

September

2025

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The use of AI is growing in many industries, particularly many creative industries, such as music, visual art, and writing. This is no surprise, since creatives have always been early adaptors of technological innovations to enhance their work process and artistic output (Caramiaux et al., 2019). In music, for instance, the NSynth tool, which has been trained offline on musical datasets via an underlying sound model, has been used in the mainstream music industry to generate new types of musical sounds. For visual art there are quite a few different GenAI platforms that are able to generate images, videos or other art pieces based on a description or other input. Think of Deep Dream and Artlist. Platforms like Squibler are AI story writers that can be used to write full-length books, screenplays, scripts, etc.

These uses of AI in creative industries raise many questions, especially about authenticity, ownership and the future of these industries. Critics of AI generated art argue that it lacks authenticity (Donelli, 2024). Art is supposed to be rooted in intent, emotion, and human skills. Art that is generated by AI may not capture the full depth of human creativity. Regarding ownership, it’s important to mention that no one can own the copyright to AI generated works (HLR, 2025). Therefore, it remains in the public domain (Copyright Alliance, 2023). There have been various waves of layoffs across creative industries because of the use of AI (Zhao, 2024). This may seem like a bleak outlook regarding the future of humans in creative industries, but we must remember that art is subjective and based on human tastes. Meaning that art will always depend on human experiences and emotions to be able to connect with other humans. No matter how evolved AI is, it does not understand humans like other humans do. Considering all of this, we would not have to worry about AI completely replacing humans in creative industries. However, considering the current uses of AI in these industries, we do have to be worried about a shift from humans actually making art to people simply making a prompt and showcasing output from AI based on this prompt as their own art.

References

Caramiaux, B., Lotte, F., Geurts, J., Amato, G., & Behrmann, M. (2019). AI in the media and creative industries (hal-02125504). New European Media. Retrieved September 17, 2025, from https://openresearch.amsterdam/nl/page/109044/ai-in-the-media-and-creative-industries

Copyright Alliance. (2023, August 29). Who owns the copyright to AI-Generated Works? | Copyright Alliance. https://copyrightalliance.org/faqs/artificial-intelligence-copyright-ownership/#:~:text=Works%20Solely%20Generated%20by%20AI,is%20in%20the%20public%20domain.

Donelli, F. (2024, September 4). Generative AI and the creative industry: Finding balance between apologists and critics. Medium. Retrieved September 18, 2025, from https://medium.com/@fdonelli/generative-ai-and-the-creative-industry-finding-balance-between-apologists-and-critics-686f449862fc

HLR. (2025, April 10). Artificial intelligence and the creative double bind. Harvard Law Review. Retrieved September 18, 2025, from https://harvardlawreview.org/print/vol-138/artificial-intelligence-and-the-creative-double-bind/

Zhao, B. (2024, March 28). Replacement of human artists by AI systems in creative industries. UN Trade and Development (UNCTAD). https://unctad.org/news/replacement-human-artists-ai-systems-creative-industries

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