The Timing of GenAI is the Best Thing to Happen to IT/BIM Graduates

3

October

2025

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Generative AI (GenAI) looks ready to challenge and dominate the labour market, but potentially only the part of the market that graduates don’t need to do anymore that deteriorate their wellbeing. One of the main reasons for AI adoption is the “need to reduce costs and automate key processes”, and GenAI has greatly addressed the bottleneck in product development, sales activities, prototyping, media creation, and many other fields of work (Bashynska et al., 2023). However, fear and insecurity can arise when the work activities known to graduates are being replaced by GenAI tools.

In building the sales infrastructure of online businesses I use GenAI very often. The more I use it the more I realise how much I overlooked the true value of being able to relate to people. Szufang Chuang’s study on the impact of robots and AI on human employee skills goes further by defining the key skillsets as social skillset and decision-making skillset (Chuang, 2024). The key in both skillsets is ‘nuance’. The ability to recognise the nuance of a context and make a high level decision is only going to be in more need to complement GenAI tools. Thus, recent graduates are in the best position to design the jobs of the future that haven’t been created yet. GenAI as a support tool is creating the demand for a labour force that is experienced with GenAI, has technical training on IT tools, and is aware of higher level business activities (Soni, 2023). It is no longer enough to be a pure technician or just a manager.
a.k.a. An IT or BIM graduate

There are entire industries that are rapidly shifting to employing graduates with both technical and social skillsets, but no one knows what these jobs will truly look like. The answer is not in this blog post, but in the decisions of the next cohort of graduates. It is an opportunity to shape the nature of work to reduce burnouts, to reduce financial insecurities, and to simply advocate for the wellbeing of people.

References:

Bashynska, I., Prokopenko, O., & Sala, D. (2023). Managing human capital with AI: Synergy of talent and technology. Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej27(3), 39-45.

Chuang, S. (2024). Indispensable skills for human employees in the age of robots and AI. European Journal of Training and Development48(1/2), 179-195.

Soni, V. (2023). Impact of generative AI on small and medium enterprises’ revenue growth: the moderating role of human, technological, and market factors. Reviews of Contemporary Business Analytics6(1), 133-153.

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AR Sports Update: Fans Will Soon Watch Robots Play Sports?

19

September

2025

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PSV players advance toward goal against Arsenal, with on-screen graphics displaying players’ running speeds and a momentum map highlighting a PSV attacking move.

Amazon Prime services debut AR in the UEFA champions league to display real-time player performance statistics and tactical analysis to predict in game results. (Noble, 2025)

Augmented reality (AR) has made its debut in the world of football broadcasting with ‘Amazon prime’ services introducing real time data of player performance and match prognostics to increase youth engagement (Clover, 2025), but at what long term cost ?

The advancements in information processing has created opportunities for augmented reality to enhance physical performance for athletes and to create a more immersive experience for viewers (Bozyer, 2015). The key to the technology’s development is data. Real time data is overlayed on wearable devices or on screening devices to provide users with a more complete profile of their current reality (Cossich et al., 2023). Amazon Prime services is going one step further to develop an immersive platform where viewers can customise the data they are shown to create their own experience of the sport (Noble, 2025). One would have to question however if that is what users want? What does a century of sports history really tell us about what viewers want?

It can be argued that the attraction to sports is a mix of the immeasurable metrics of creativity and luck. Introducing customisation features that would allow viewers to decide which data they are shown, in addition to match prognostics, can aggravate the demands from users and make football lose its true long term value. It opens a world where AR generated match prognostics encourage sports betting. A world where performance metrics are valued more than raw creativity, so we may as well be watching robots play the sports we love. The more we train users to value real time data and gamified overlays, the more secondary raw talent becomes. This begs the question, should AR have a place in sports? And if so, what role?

The Virginia Commonwealth University suggest that AR should be a support tool for existing sport infrastructures, in contrary to becoming the product of attraction (Goebert, 2020). The key word being “support”. Technology plays a great role in value add for professionals, consumers, and organisations globally. There is no argument there. What we need to ask ourselves is the following:

If we truly value human talent, when do we say yes and when do we say no to emerging technologies like AR, VR, AI, and whichever acronym we come up with next?

BOZYER, Z. (2015). Augmented Reality in Sports: Today and Tomorrow. International Journal of Science Culture and Sport, 3(12), 314–314. https://doi.org/10.14486/ijscs392

Clover, J. (2025, September 17). Amazon launches augmented-reality version of Champions League coverage. Broadband TV News. https://www.broadbandtvnews.com/2025/09/17/amazon-launches-augmented-reality-version-of-champions-league-coverage/

Cossich, V., Carlgren, D., Holash, R. J., & Katz, L. (2023). Technological Breakthroughs in Sport: Current Practice and Future Potential of Artificial Intelligence, Virtual Reality, Augmented Reality, and Modern Data Visualization in Performance Analysis. Applied Sciences, 13(23), 12965–12965. https://doi.org/10.3390/app132312965

Goebert, C. (2020). Augmented Reality in Sport Marketing. Sports Innovation Journal, 1(1), 134–151. https://doi.org/10.18060/24227

Noble, J. (2025, September 15). Amazon to launch augmented reality football coverage. @FinancialTimes; Financial Times. https://www.ft.com/content/c50411d5-b1ac-4bdd-9f3b-bdaf11b50337

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