Send a flower through Facebook!

30

October

2013

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Send a bouquet of flowers to your friend, just by sending them a flower through facebook! This project held by 1-800-flowers, engaged online and off-line reality as well. The new and fascinating way of giving flowers attracted many people’s attention, and succeeded. At your friend’s birthday, you can simply choose your favorite flower through an app, and simply post your birthday wish on Facebook. And these multiple birthday wishes with flowers, will make up a bouquet of flowers. Before the birthday is passed, the bouquet is deliver to that special person. And this project actually lead to a success. Even though, this project is pretty old, I thougt it was very interesting and unique.ImageImage

http://www.youtube.com/watch?v=wIBg81gt-bA

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A Digital Legacy

21

October

2013

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http://www.saga.co.uk/legal/everyday-legal/digital-legacy.aspx

I found a interesting website handling insurance. If you visit the website’s main page, it’s just a normal insurance company. However, this company handles digital legacy. This legacy service includes handling your internet accounts, including social media and etc, after your death. Since we are young, I assume no body would’ve thought about our death. However, with increasing amount of silver surfers using social media and more, this service is a very useful and necessary in order to reduce the confusion. Imagine someone close to you died, and you are still in pain. What would you feel if a birthday alarm of that loved one pops up?

 The things this service takes care of are stuffs like allowing family members to access the dead one’s accounts, and cancelling the regular subscription to online services, such as music or film sites, and many more. You can find about the features they provide by visiting the link above.

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LG’s commercial on Youtube

17

October

2013

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On September 2013, LG launched new ‘Ultra HD TV screen’. To promote this new product, LG chose social media, Youtube. They made several videos showing the quality of the new product. First video was about putting a screen in a male’s bathroom and see the reactions of the users, when beautiful women were showed through the screen, which seems like a window. This shows that the screen depicts realistically. 

http://www.youtube.com/watch?v=jOpccxCJPsY

The second video is about what’s happening in an elevator. The conductors make the floor of the elevator with Lg screens, and turn on the video showing it’s falling apart.

http://www.youtube.com/watch?v=NeXMxuNNlE8

Finally, the last one is a prank held on a job interview. They first covered a window with screen and showed a video of an asteroid collision. 

http://www.youtube.com/watch?v=ynvKWYvyCqw

Each video was a big hit on Youtube, and gained a lot of viewers. It is estimated that it has about 2,100,000 euros worth commercial, while the production cost was just one-third of the other average commercials. I think this strategy shows how to use social media efficiently.

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Homework Assignment ( Engaging Customers and Prosumers)

30

September

2013

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The two examples that illustrated the topic are ‘the CLIO like Challenge’ and Anthon Berg’s ‘The Generous Store’. The first example ‘the CLIO like Challenge’ was a project carried by Renault in Netherlands, which basically is buying likes. This project was the first project a car was carried by the likes of Facebook. It was preceded through online and offline. Online likes showed the enthusiasm of the people, and people could watch what is going on offline. Offline, Renault constructed a heaver construction; one side there was Clio, and the other side was the box which people can put their likes in.

The second example is Anthon Berg’s Facebook marketing; ‘The Generous Store’, which promoted the following. ‘We built the world’s first chocolate store where you couldn’t pay with money… only with the promise of a good deed.’ The company built the ‘Generous Store’ and began to sell chocolate that costs generosity of the buyer. This costing system was done by sending the mission to the buyer’s friends through Facebook(posting the deed on the buyer’s wall and the receiver’s wall). And the buyers would keep the promise and post their generosity by taking a picture and etc on Anthon Berg’s Facebook wall. These pictures of their generosity triggered a chain reaction through Facebook and the image of Anthon Berg became the icon of warmhearted and generosity.

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