No ratings yet.

In 2016 Q BIO Gemini was founded by Jeffrey Kaditz, Michael Snyder and Garry Choy. Q BIO Gemini is a company that is building the first clinical digital twin platform, which they want to make accessible to everyone. Their vision is ´a world where treatable disease no longer take lives, and each generation is healthier at last´. Together with a team the founders started developing whole body scanner which is the quickest and most accessible scanner that has ever been developed (Q Bio, 2022). This scanner does not use artificial intelligence, but is based on computational biophysics (Business wire, 2021). It is called Mark I and it is able to scan the human body within 15 minutes, the scan does not use radiations and breath holds are not necessary. The person that is scanned only has to stand, sit or lie down in an open space, so no more noisy small spaced MRI scans (Q Bio, 2022). It is even 10 times faster than an MRI scan (Business wire, 2021).

The Mark I keeps track of your autonomy, biochemistry, medical history, genetic risk factors and keeps your lifestyle in mind. It correlates all of these factors and keeps analyzing them, changes and results will be posted on your personal Gemini Dashboard. The results posted on this dashboard can be shared with you doctor, or if necessary a specialist. The idea has received a funding from 80 million dollars from Kaiser Foundation Hospitals. So there is a genuine interest in this idea from hospitals (Sagar, 2021).

I do most certainly think Mark I is a big opportunity, but do not know whether I would fully trust a device which can keep track of my body after a 15 minute scan. But is most certainly a start to a future where the pressure on health can be reduced. Do you think that the Mark I is able to change the future of health? And will it ensure a world where treatable disease no longer takes lives?

Business Wire. (2021) Q Bio Announces First Clinical “Digital Twin” Platform and Novel Whole Body Scanner, and Major Investment From Kaiser Foundation Hospitals. Business Wire. Retrieved from https://www.businesswire.com/news/home/20210429005437/en/Q-Bio-Announces-First-Clinical-%E2%80%9CDigital-Twin%E2%80%9D-Platform-and-Novel-Whole-Body-Scanner-and-Major-Investment-From-Kaiser-Foundation-Hospitals

Q Bio. (2022) Get ready to meet your digital twin. (z.d.). Q Bio. Retrieved from https://q.bio/

Sagar, V. (2021). Q Bio rolls out digital twin platform for patient health monitoring. NS Medical Devices. Retrieved from https://www.nsmedicaldevices.com/news/q-bio-gemini-platform-health-monitoring/

No ratings yet.

Back in the days when you wanted to watch a movie you needed to go to the movie rental in town and you had to spend about half an hour in the video store looking for a movie everyone agreed with. There were no recommendations or movies you could add to a watch list and there were only about one or two tapes of it in the video store which were scattered all over the store. Even when someone recommended a movie to you, you had to search for it. But times changed and streaming is now main stream. Netflix was launched in 2007 and after that many platforms launched all over the world. Platforms like Hulu (2008), Amazon prime (2011), Disney+ (2019) and HBOmax (2020) (Emerce, 2021).

All of these platforms are called OTT-platforms, which stands for Over-The-Top video platforms. The services of OTT platforms are accessible via every internet-enabled device, but most of the time the services are only for those who pay for the certain OTT-platform (Wilbert, 2022). As mentioned above, launched in 2007, Netflix was the first online streaming service. It completely changed of the way we watch movies and series, because of that it is a disruptive innovation. It now has the preference of people, as it is way more flexible and has a much bigger variety of content than the movie rentals, next to that it also offers a personalized experience through the recommendation algorithm (themedialab, n.d.). In the last couple of years more platforms started to launch, a big help to that was COVID-19, because of the virus the platforms experienced a growth of 700% (Mordor Intelligence, 2022). The platforms differentiate from each other by offering their own productions and having a monopoly for several movies and series. Because of this, consumers have several different subscriptions. In the USA the average number of OTT subscriptions even is 4.7 per household (Senal News, 2022). But after the big growth and the rising number of subscribers, there is now a decline or stalling in growth spotted. Because of that it is even more important for the OTT-platforms to diversify growth strategies and fine tune competitive advantages (Avery, 2022).

Avery, H. (2022) Video streaming market growth stalls in the US. Kantar. Retrieved from https://www.kantar.com/inspiration/technology/us-video-streaming-market-growth-stalls

Emerce. (2021) Infographic: de tijdlijn van streaming. Emerce. Retrieved from https://www.emerce.nl/nieuws/infographic-tijdlijn-streaming

Mordor Intelligence. (2022) GLOBAL OVER THE TOP (OTT) MARKET – GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2022 – 2027). Mordor Intelligence. Retrieved from https://www.mordorintelligence.com/industry-reports/over-the-top-market

The media lab. (n.d.) 7 key factors behind the success story of Netflix. The media lab. Retrieved from https://www.themedialab.me/7-key-factors-behind-success-story-netflix/

Senal News. (2022) HOW MANY HOUSEHOLDS ARE ACCESSING STREAMING SERVICES IN THE UNITED STATES? Senal News. Retrieved from https://senalnews.com/en/research/how-many-households-are-accessing-streaming-services-in-the-united-states

Wilbert, M. (2022) The 10 Best OTT Streaming Services (+10 OTT Platforms for Building your Own). Dacast. Retrieved from https://www.dacast.com/blog/5-business-ott-platforms-for-over-the-top-video-content/