A current age of smartphone addiction

20

October

2018

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Both the operating systems iOS and Android have just rolled out new functions that show our phone usage. A really popular theme nowadays is to have more insight in how much we are all using our cellphones. It seems that tech companies are taking more and more responsibility on how we are using our phones. 

But what is actually being shown in these dashboards? It shows us both how much and how we are using our phones. Also there is the possibility to set limits on our usage. The intention behind this is to prevent us from excessively using our phones.  It is now possible to exactly see how many hours and minutes one has used his or her device, how many notifications came but especially: on which apps the most time has been spent.

It is a good development that these companies try to take care of its customers not getting (too?) addicted to their cellphones. However, the remaining question is if it really makes a different if there’s the possibility to use such dashboards as just mentioned.

As a professor at Radboud University has explained: probably adults will first be shocked about their own usage, however later on this shock will decrease for the most part. Some people will actually change their smartphone usage behavior, but the most people will just keep using their device as they did before.

What I found most interesting about the development however was the advice of a specialist on uncontrolled addiction, namely he mentioned the importance of speaking about using the phone in regard to parents that are raising their kids. He gave the advice to start speaking about this subject even before the children turn five. The parents have to speak with their kids about smartphone usage just like table manners.

This is definitely evolution that has to do with the time we live in, in which electronical devices are being available for everyone from all age ranges. It absolutely sheds light on how fast a technology can be involved in even the culture of educating children, especially when keeping in mind that the first smartphone only has been released about 20 years ago, when I was just being able to walk. Time goes fast, especially for technology…

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Spotify and its success (or not)?

20

September

2018

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It started all in 2006, when Daniel Ek founded his company. He has actually founded this company because of his passion for both technology and music. Soon his company came to the fore as being one the best well-known music streaming services around the world1. As you might have guessed, we are talking about Spotify right here. To elaborate a bit on this, its music library now contains approximately 30 million songs, and about 20 thousand songs are added on a daily basis. By means of its users Spotify has been a huge success over the past years. It now claims to have 80 million subscribers, which is way more than its competitor Apple Music (40 million subscribers)2. More than that, in total the company has 159 million active users. Besides the fact that so many people use its service, the existence of Spotify has not only been a success story however. Last year the company reported a revenue of 4 billion euros (which sounds pretty good, right?), but also reported a loss of 1,2 billion euros (well, that changes everything).

But why is Spotify making such huge losses? The main reason is because of the fact that Spotify has to pay royalties over the songs that are being played on the platform, of which it does not own the copyrights. This has led to the situation where 70 percent of Spotify’s expenses exists of paying these royalties. Since the day the company has been founded, it had already paid an astonishing 8 billion euros of royalties. To make it even worse, the more songs played the higher these expenses become since they increase simultaneously3.

The question here is, what should Spotify do in order to lower this percentage? One of the options is to create its own music label. In this way the company will be less dependent on the current labels and thus the expenses on royalties can be lowered. This is a difficult strategy to pursue however, since the existing music labels have so much power in the industy4. Another option would be to make a switch to hardware and create its own (smart) speaker system, just like Amazon and Google did. The competition in this sector is fierce as well however, but it could be an escape from its current oppressing financial situation. The question that remains for us is: What will Spotify do to get rid of its current financial situation? We are probably going to find out soon…

 

1Wikipedia contributors. (2018, September 17). Spotify. In Wikipedia, The Free Encyclopedia. September 20, 2018, from https://en.wikipedia.org/w/index.php?title=Spotify&oldid=859974663

 

2Hall, P. (2018, September 13). Apple Music vs. Spotify: Which service is the streaming king? Retrieved from https://www.digitaltrends.com/music/apple-music-vs-spotify/

 

3Verhagen, L. (2018, March 3). Zo moet Spotify’s verdienmodel veranderen om winst te gaan maken. Retrieved from https://www.deondernemer.nl/nieuwsbericht/173084/spotify-verdienmodel-veranderen-winst-maken

 

4Kain, R. (2016, November 28). Hoe meer Spotify oplevert, hoe meer verlies het bedrijf maakt. Retrieved from https://decorrespondent.nl/5750/hoe-meer-spotify-oplevert-hoe-meer-verlies-het-bedrijf-maakt/

 

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