The newsletter you subscribed for a discount code is polluting the planet

17

October

2022

5/5 (1)
Meta’s Eagle mount data center (Source: Mark Zurckeburg Facebook)

We are currently living in the data age. Companies are making data-driven decisions based on the accumulated and acquired data and by analyzing the customer data, for instance, their demographical information. Public institutions gather data to analyze, such as traffic on the road and air pollution. Also, in the IT landscape shift towards cloud computing is a trend.

This data storage and utilization are enabled because of the data center. A data center that helps store and distribute data is a physical space that consists of multiple servers and communication equipment.

Google opened its first data center in Eemshaven, Netherlands, investing €600 million to facilitate the growth of their user usages, such as Gmail and YouTube. Currently, Google has opened its second Dutch data center in Middenmeer, and a new plan for the third data center to be initiated shortly brings investment to €2.5 billion (Google, 2022). Meta also recently announced their investment plan in mega expansion to the Eagle Mountain data center project, worth $1.5bilion. 

Recently, however, data centers have been hated for being one of the drivers of environmental pollution. The data center is open 24 hours a day and distributes data, consuming much power and carbon. Data centers need to be cooled to prevent overload due to significant data processing and communication, so they consume a large amount of water for cooling, which is a problem.

 According to Nature, the water consumption made by the data center is 1.7 billion liters per day. According to the International Energy Agency (2022), data centers accounted for 0.9% of all global CO2 emissions. It is clear indeed that data center is not sustainable for the environment.

Many companies are trying to address this problem with renewable energies. In the Netherlands, Google is trying to adopt renewable energy in its data center that contract with wind farms in Delfzijl and Zeeland and solar energy in Delfzijl (Eneco, 2017). Moreover, Microsoft announced in October that it would reduce its data center water usage to 95% by 2024 (Calma, 2021).

However, the Forbes article (2021) argued that renewable energy alone could not address data centers’ adverse environmental impact. They argued that not only renewable energy but also the problem should be addressed with improved cooling systems and updated servers, such as improved CPUs. Some new technologies and startups are trying to address this approach, for example, a dutch startup called ‘Incooling’ which focuses on the cooling of the ‘chip’ with two-phase cooling and creates the next generation 2 phase cooled server (Incooling, n.d.)

References

Calma, J. (2021, October 27). Microsoft ramps up plans to make its data centers less thirsty. The Verge. https://www.theverge.com/2021/10/27/22747394/microsoft-data-centers-water-drought-climate-change-energy-emissions

Eemshaven, Netherlands – Data Centers – Google. (n.d.). Google Data Centers. Retrieved October 17, 2022, from https://www.google.com/about/datacenters/locations/eemshaven/

Eneco. (2017, July 17). Electricity from largest Dutch solar park to power local Google data centre. Electricity from Largest Dutch Solar Park to Power Local Google Data Centre. https://news.eneco.com/electricity-from-largest-dutch-solar-park-to-power-local-google-data-centre/

Ezra, A. (2021, May 3). Council Post: Renewable Energy Alone Can’t Address Data Centers’ Adverse Environmental Impact. Forbes. https://www.forbes.com/sites/forbestechcouncil/2021/05/03/renewable-energy-alone-cant-address-data-centers-adverse-environmental-impact/?sh=68e7d3325ddc

Home | Incooling. (n.d.). Www.incooling.com. Retrieved October 17, 2022, from https://www.incooling.com/

IEA (2022), Data Centres and Data Transmission Networks, IEA, Paris https://www.iea.org/reports/data-centres-and-data-transmission-networks

Please rate this

The way that makes blockchain more accessible – Blockchain as a service (BaaS)

13

October

2022

No ratings yet.

Anything as a service, XaaS, is a business model that we can now frequently find from many businesses. As a result of the digitization of products and services and the global shift to cloud computing, more companies are using ‘as a service as their business model. XaaS is a business model in which users access products, tools, and technologies as a service (SAP, n.d.).

As more technology around blockchain developed and with benefits of blockchain, such as transparency, traceability, and advanced security, more and more companies are implementing blockchain in their business process. Blockchain is indeed a disruptive technology, but at the same time, it is expensive to develop, implement and manage.

What comes out from here is ‘Blockchain as a service (BaaS). BaaS refers to situations where an external service provider provides the necessary template and back-end technology for launching and maintaining a private blockchain network (Medium, 2018). Nowadays, BaaS companies service up to blockchain platforms and tools (Mckinsey, 2019).

Blockchain’s attributes can be defined as follow: Digital ledger, which is about storing the data, and Decentralization, that blockchain does not have just one copy of the ledger. Rather every node has the same copy of the ledger. Immutable that the record cannot be edited or erased. Based on those characteristics, we can distinguish the main offerings from the BaaS in three offerings: Storage that stores data in blockchain framework, Software, and decentralized network. With this decentralized network offering, firms don’t need to develop their own decentralized infrastructure for the blockchain.

According to Fortune business insight (2020), they estimated the BaaS market size to be $1.9 Billion in 2019 and expected to grow to $24.94Biliion by 2027.

For example, of BaaS, IBM offers a BaaS platform called ‘FoodTrust’ that connects farmers, delivery companies, retailers, and consumers in real time by digitizing transaction information using blockchain. Global food companies Walmart and Nestle are already using FoodTrust (Mølgaard, 2019).

Oracle also has engaged in BaaS business with their ‘Autonomous Blockchain Cloud Service’ that offers a cloud ledger platform for smart contracts and blockchain networks (Oracle, 2022).

These days, companies are spending a huge amount of money on their IT spending, but still, many companies are incapable of affording all new technologies and IT infrastructure. Especially blockchain is becoming an important technology for companies, with rising of BaaS, more companies will start adopting blockchain.

References

Fortune Business Insights. (2020, May). Infographics – Blockchain-as-a-Service (BaaS) Market. Www.fortunebusinessinsights.com. https://www.fortunebusinessinsights.com/infographics/blockchain-as-a-service-baas-market-102721

Mckinsey. (2019). Blockchain 2.0: What’s in store for the two ends–semiconductors (suppliers) and industrials (consumers)? McKinsey & Company. https://www.mckinsey.com/industries/advanced-electronics/our-insights/blockchain-2-0-whats-in-store-for-the-two-ends-semiconductors-suppliers-and-industrials-consumers

Mølgaard, J. (2019, August 21). World’s biggest retailers make food production safer with IBM’s blockchain. Nordic Blockchain Association. https://nordicblockchain.com/worlds-biggest-retailers-make-food-production-safer-with-ibms-blockchain/

Oracle. (2022). Managed Enterprise Blockchain Service. Oracle.com. https://www.oracle.com/blockchain/cloud-platform/

SAP. (n.d.). XaaS and subscription business models | Get started with business model innovation | SAP Insight. SAP. Retrieved October 13, 2022, from https://www.sap.com/insights/business-model-innovation-xaas.html#:~:text=XaaS%20is%20a%20broad%20category

Please rate this