Policy makers have to understand the forces of AI and technology better

12

October

2019

No ratings yet.

Fast development and spread of technology, especially AI is reshaping our society and the way value is created. The economy is constantly requiring different skills from the workforce. Aligning human capabilities to the future of technological development is essential for the prosperity of our society. Governments need to be prepared for these changes and empower citizens to be prepared for the labour market of the next decades.

General purpose technologies that reshape several aspects of life such as the steam engine, electricity or the internet have all had significant effects on the way humans work (Jovanovic & Rousseau, 2005). The rise of AI and job automatization is probably not new for anyone reading this post. Predicting their effect on the job market is far from easy though.

Brynjolfsson and McAfee (2015) argue that humans will not be replaced by AI in the way internal combustion engine replaced horses. They believe that some services require interpersonal elements that machines will never be able to substitute. It is indeed hard to imagine seeing robots performing in a theatre or a good therapist without the ability of forming human bonds with the patient. Brynjolfsson and McAfee (2015) also say that the creative innovative capabilities of humans can not be replaced either. The ability of forming goals and hypothesises to reach them distinguishes us from artificial intelligence.

Governments have the most power and responsibility to act and improve the latter strengths of their people. Mitchell and Brynjolfsson (2017) published an article in Nature that examined the capabilities of governments to form policies that can effectively cut the mismatch of the workers’ skillset and the requirements of technological change.

The first problem is that we do not even understand the past changes precisely enough. Among many other researchers, Restrepo (2015) showed that the employment rate in clerical and sales jobs have been sharply decreasing from the first days of the internet until now. Professional jobs were the opposite while the share of service jobs has started to slowly decrease recently. This kind of macro level data is available for policy makers. However, it is not detailed enough to guide successful policy making.

Mitchell and Brynjolfsson (2017) draw the attention to several already existing labour force data sources government could leverage. Universities have detailed profile of their students and their careers. Job-seeker websites have extensive knowledge of the skills required by employers and their dynamics of change. The phenomena of freelancers and gig economy employees are also black spots for the government.

Governments will have to find means to access more job market data and learn to use it for data driven decision making. I believe that it is the common interest of private sector and governments to capture the societal value of sharing this data between organizations.

 

References

Brynjolfsson, E. & McAffe, A. (2015). Will Humans Go the Way of Horses? Labor in the Second Machine Age. Foreign Affairs https://www.foreignaffairs.com/articles/2015-06-16/will-humans-go-way-horses

Jovanovic, B. & Rousseau, P.,L. (2005) General Purpose Technologies. NBER Working Paper No. 11093. https://www.nber.org/papers/w11093

Mitchell, T. & Brynjolfsson, E. (2017) Track how technology is transforming work. Nature. https://www.nature.com/news/track-how-technology-is-transforming-work-1.21837

Restrepo, P. (2015). Skill Mismatch and Structural Unemployment, Massachusetts Institute of Technology, http://pascual.scripts.mit.edu/research/01/PR_jmp.pdf

Please rate this

Analogue Travel Giant Thomas Cook Fails Miserably In The Digital World

1

October

2019

5/5 (1)

Thomas Cook’s bankruptcy was all over the news in the last week of September. The travel giant employing 22.000 people worldwide (BBC, 2019a) failed to keep up with the digitalization of its industry and had to cease operations. New entrants, such as Booking.com, Airbnb and Expedia disrupted the travel industry with digital platform solutions. Thomas Cook is the first analogue giant we see to fail but probably not the last one.

The 178 years old conglomerate started off in 1841 by organizing railway outings for the members of the temperance movement in Market Harborough (BBC, 2019b). The company’s core competence remained the same ever since. Thomas Cook was organizing journeys for the public taking care of every little detail. The package tour concept required a vertically integrated firm managing flight, hotel and restaurant bookings and arranging activities for the traveling customers. As BBC (2019b) notes, the company diversified in the early 2000s’ and started to operate its own airline managing a fleet of 34 aircrafts as of 2019.

Financial markets have been signalling the potential catastrophe of the firm. Their stock price has been sharply decreasing from 136 GBP in May 2018 to zero by September 2019 (yahoo! finance, 2019). The firm has been struggling with restructuring itself while analysts were worried about the frequent exceptional one-off items on the P&L accounts which is always a red flag (BBC, 2019b). Thomas Cook accumulated £1.7bn debt and announced the need to secure £200m of extra funds to prevent bankruptcy (Bailey, 2019). Financiers have lost faith and refrained from further investments.

What were the root causes of the flop of this established British giant with a strong brand and huge customer base? The travel bookings business has moved online at a glance, but Cook’s business remained offline, operating 600 physical stores (Sims, 2019). In the pre-online era Cook’s business model was based on filling the information asymmetry between travellers and destinations. The rise of internet penetration and online platforms dramatically cut search costs for the end users. Thomas Cook also functioned as a platform. A platform far behind its online competitors in efficiency and scalability. Providing trustworthiness also ceased to differentiate the company from competitors as people rely on online review sites such as Yelp or Tripadvisor nowadays.

Besides missing the digital transformation of its industry, Thomas Cook also failed to recognize that changing consumer tastes made their package tour proposition less and less appealing. Millennials admire freedom and prefer to plan their trips themselves. Online competitors decoupled Cook’s business model and youngsters prefer to put their itinerary together using multiple service providers. No doubt that it is hard to imagine a group of teenagers sitting in a Neckerman office flicking through a magazine before consulting with their designated travel agent on which flight to chose for the weekend’s trip.

References

Bailey (2019) Thomas Cook Goes Bankrupt Leaving 600,000 Passengers Stranded https://simpleflying.com/thomas-cook-goes-bankrupt/

BBC (2019a)  Thomas Cook collapses as last-ditch rescue talks fail https://www.bbc.com/news/business-49791249

BBC (2019b) Thomas Cook: What went wrong at the holiday firm? https://www.bbc.com/news/business-46452374

Sims (2019) How Could Travel Giant Thomas Cook Fail? https://www.nytimes.com/2019/09/23/travel/why-thomas-cook-travel-collapsed.html

yahoo! finance (2019) Thomas Cook Group plc (TCG.L) https://uk.finance.yahoo.com/quote/TCG.L

Please rate this