During the past presidential US election my entire Facebook wall was flooded with questionable stories about both candidates. As later investigation revealed some of these Facebook stories were funded by companies with ties to the Kremlin. That they spend around $100.000,- on Facebook ads during the campaign. This is nowhere near what both the DNC and GOP spend on Facebook ads, but it could count as foreign interference in an election nonetheless.
After the election Facebook announced that it would try to combat these fake stories and earmark them as such. So, what has Facebook done an was it effective in preventing unsubstantiated news from spreading?
One of the things Facebook did was establishing a partnership with media companies that could determine whether or not a story was factual on Facebook. If it is determined that the article is incorrect, Facebook will place a warning below the post. This is to inform people that the news article is incorrect in the hopes that people will stop believing the content.
However, a recent study from the Yale university showed that this method only has a very limited effect (Pennycook, 2017). Most people still believe the article even if such a banner is placed below the post, according to the study. In addition, there is also a reverse effect. Fake news that has not been checked by fact checkers is more often believed by Trump supporters because they believe it has been checked, according to the study. This is why the end result does not lead to a substantial improvement
Facebook disagrees with the study and states that their approach does get results (nu.nl, 2017). However, no statistics have been published to substantiate that claim. Maybe we will only be certain when the next presidential election comes along and the new methods are put to the test.
References
Pennycook, G. and Rand, D. (2017). Assessing the Effect of ‘Disputed’ Warnings and Source Salience on Perceptions of Fake News Accuracy. SSRN Electronic Journal.
Nu.nl. (2017). ‘Aanpak nepnieuws op Facebook heeft beperkt effect’ | NU – Het laatste nieuws het eerst op NU.nl. [online] Available at: https://www.nu.nl/internet/4918838/aanpak-nepnieuws-facebook-heeft-beperkt-effect.html [Accessed 22 Oct. 2017].