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With the rise of digital technology, more and more people are looking for ways to make their daily job (and life in general) easier by using tooling which can provide automation. Even programmers are looking for ways to type less code and let the coding be done by the system itself. The future of programming is therefore looking very different than it is looking now. Will programmers be even needed in the future?

The future of programming is turning into a new direction of writing code and creating new software with the goal of reducing its complexity. According to McKinsey (2021), the working time required for software and analytics development will be approximately 30 times less before 2050. This with the help of so-called Software 2.0. Software 2.0 “makes the rapid scaling and diffusion of new data-rich, AI [Artificial Intelligence] driven applications possible.” In other words, the neural networks of machine learning and AI will do the coding for you – you will only have to upload a picture, audio or video or type your request, and the system will do the coding work.

However, good news for programmers – programming is expected to not go anywhere anytime soon. It is expected that both Software 1.0 (code written by humans) and Software 2.0 (code written by machines) need to exist in the foreseeable future. The reason for this is because neural network developments are a never-ending learning journey and without the help of a programmer’s brain, the code will most likely not turn out as expected – in the beginning phases after all. Especially when writing complex requests, it expected for a programmer to finetune the code where needed. Besides, who will code the neural networks when there are no programmers. Thus, it is unlikely that machine learning and AI will let the programming jobs fade altogether. However, it is considered likely that 80% of the job will be replaced by neural networks.

References

Fleming, S., 2021. Top 10 tech trends that will shape the coming decade, according to McKinsey. [Online]
Available at: https://www.weforum.org/agenda/2021/10/technology-trends-top-10-mckinsey/
[Accessed 13 9 2022].

McKinsey & Company, 2021. The top trends in, s.l.: s.n.

Singhal, R., 2021. Enabling Next Generation Enterprise IT, s.l.: Tata Consultancy Services Limited.

Toffoli, J., 2022. All You Need To Know About Software 2.0. [Online]
Available at: https://www.clarifai.com/blog/all-you-need-to-know-about-software-2.0
[Accessed 13 9 2022].

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The future of cable TV is uncertain as more (especially young) viewers are cutting expenses and are choosing cheaper streaming platforms such as Netflix, Disney+ and Amazon Prime. In April, streaming platform Netflix announced the introduction of their new lower priced ads-supported subscription plan next to their already existing ads-free subscriptions. Furthermore, streaming platforms nowadays offer more and more similar-like content (e.g., reality shows) as what is shown on cable TV. What impact on traditional cable TV is expected with this new type of streaming-subscriptions and its expansion to similar-like content?

First, it is expected that cable TV advertisers switch to advertising on streaming platforms. Streaming platforms make it attractive for advertisers to switch their way of advertising from cable TV to streaming platforms. Advertising on streaming platforms simply make it possible to reach more customers with the ability to reach all screen types (e.g., TV, tablet, mobile). Besides, it is more affordable and streaming platforms allow advertisers to control the ad content and collect personal data of viewers which helps advertisers to get to know their target audience. These advantages make it highly attractive for advertisers to switch to advertising on streaming platforms.

Second, it is expected the number of cable TV subscribers will drop even further. The COVID-19 pandemic made people revision their monthly spending and cut expenses. Besides, with inflation impacting the spending of households worldwide, consumers are looking for the cheapest ways to enjoy watching content. Because cable TV contains high monthly costs and lack of live sports, it is shown in 2020 that one in three US households have already cut the cord on their cable TV and have moved to streaming platforms. Past July (2022), the streaming services even captured more viewers than cable TV and this is expected to increase further in the upcoming years. With the introduction of cheaper ad-supported subscription of streaming platforms and its similar-like content with cable TV, it is therefore expected that the price-conscious consumers are cord-cutting their cable TV and switch to streaming platforms.

In conclusion, with the introduction of the ad-supported subscription models on streaming platforms, streaming services continue to have a crushing impact on the traditional cable TV industry. The new subscription model is expected to let advertisers switch to streaming platforms and attract new subscribers which were first subscribed to cable TV. It is likely for the cable TV industry to be disrupted in the near future if no drastic changes are made in its strategies. What do you think? Do you still have a cable TV subscription?

References

Carey, S., 2022. Netflix to launch ad-supported tier with Microsoft in 2023. [Online]
Available at: https://www.computerworld.com/article/3667283/netflix-to-launch-ad-supported-tier-with-microsoft-in-2023.html
[Accessed on 7 9 2022].

CBNation, 2022. 5 Reasons Why Advertising on Streaming Platforms is Crushing Traditional Television. [Online]
Available at: https://rescue.ceoblognation.com/2020/02/12/5-reasons-why-advertising-on-streaming-platforms-is-crushing-traditional-television/
[Accessed on 7 9 2022].

Dubey, M., 2022. Will AVOD eclipse the subscription model?. [Online]
Available at: https://www.tcs.com/blogs/avod-strategies-enhance-user-experience
[Accessed on 7 9 2022].

Gruenwedel, E., 2020. Roku Says Nearly 1 in 3 U.S. TV Households Have Cut the Cord. [Online]
Available at: https://www.mediaplaynews.com/roku-says-nearly-1-in-3-u-s-tv-households-dropped-pay-tv-during-pandemic/
[Accessed on 7 9 2022].

Lawrence, D., 2022. Why Streaming Platforms Are Accelerating Their Plans For An Advertising Model Now. [Online]
Available at: https://www.forbes.com/sites/forbescommunicationscouncil/2022/06/17/why-streaming-platforms-are-accelerating-their-plans-for-an-advertising-model-now/?sh=3307efda7b83
[Accessed on 7 9 2022].

Peters, G., 2022. Netflix to Partner With Microsoft on New Ad Supported Subscription Plan. [Online]
Available at: https://about.netflix.com/en/news/netflix-partners-with-microsoft
[Accessed on 7 9 2022].

Shaw, L., 2021. After Bingeing on Dramas, Netflix and Rivals Target Reality TV. [Online]
Available at: https://www.bloomberg.com/news/articles/2021-11-11/netflix-hbo-amazon-buying-up-reality-tv-shows-for-streaming-services
[Accessed on 7 9 2022].