Will E-sports be part of the Olympic Games?
Organizers of the Olympic Games in Paris are in deep talks about including esports at the Games of 2024. “It won’t be possible to be an official discipline yet, but to be a demonstration within the Paris Olympics”, said IeSF acting secretary general Leopold Chung (BBC, 2018). Although it won’t be an official discipline, this statement emphasizes the potential of E-sports, being included to the Games.
E-sports
Electronic sports (E-sports) refer to competitive video gaming watched by spectators. E-sports are not as popular as traditional sports in the world, but the number of fans of sports worldwide is still significant. According to the BBC, the world’s Esports audience exceeded 400 million in 2017, and will rise to almost 600 million in 2020. Consequently, the E-sports sponsorship market is growing (Pike, 2019), and companies like Intel and Alibaba already have a strong interest in this space (Segarra, 2019).
Millennials
In contrast, the number of viewers of the Olympics of Rio dropped with 15% compared to London the prior year (Tran, 2018). Mostly led by Millennials, whose viewership decreased with 31% (Tran, 2018). According to Michal Blicharz, VP of one of the world’s largest and oldest E-sports organizations, the audience of E-sports is between 16 and 28 years of age. Therefore, E-sports might have a crucial role, to help reverse the number of viewers of the Olympics.
Future
Although E-sports will become a medal event at the Asian Games of 2022 (BBC, 2017), “it’s unlikely to happen any time soon at the Olympics”, according to Kit McConnell, sports director for the IOC (Segarra, 2019). Very different governing structures, licensing problems, chargeability questions, and violence in video games are just some of the problems (Bloom, 2018).
Given these structural challenges, the introduction of E-sports at the Olympic Games won’t happen overnight. But as, E-sports has become a universal sport across global communities, with a large commercial potential, it will happen eventually.
References
BBC. (2017). Esports: International Olympic Committee considering esports for future Games [online]. Available at https://www.bbc.com/sport/olympics/41790148 [Accessed 16 October 2019].
BBC. (2017). E-sports to become a medal event in 2022 Asian Games [online]. Available at https://www.bbc.com/news/technology-39629099 [Accessed 16 October 2019].
BBC. (2018). Paris 2024 Olympics: Esports ‘in talks’ to be included as demonstration sport [online]. Available at https://www.bbc.com/sport/olympics/43893891 [Accessed 16 October 2019].
Bloom, D. (2018). What Olympic Recognition Could Mean For Esports, And Vice Versa [online]. Available at https://www.forbes.com/sites/dbloom/2018/10/18/esports-olympics-recognition-ioc-esl-advertising-sponsors/#324cf68d3b05 [Accessed 16 October 2019].
Pike, N. (2019). No Crystal Ball Required: What Data Tells Us About the Future of Esports [online]. Available at https://esportsobserver.com/nielsen-2019-esports/ [Accessed 16 October 2019].
Segarra, L.M. (2019). Why the Olympic Games Are Steering Clear of E-Sports [online]. Available at https://fortune.com/2019/03/22/esports-olympic-future/ [Accessed 16 October 2019].
Tran, K. (2018). Why the esorts audience is set to surge – and how brands can take advantage of increased fans and viewership [online]. Available at https://www.businessinsider.com/the-esports-audience-report-2018-11?international=true&r=US&IR=T [Accessed 16 October 2019].