Hiring Process – Double Information Asymmetry

9

October

2021

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Hiring efforts can be considered futile when a freshly on-boarded employee decides to leave the company after barely a month of two of trial. However, recently companies have come to the conclusion that these mishaps might be due to a reason other than the fault of the specific individual that decided to leave the company.

Many of you probably know this already, hiring processes nowadays are extremely complex in their format. Usually composed of a multitude of stages from interviews to technical tests, the average hiring process takes about one month to be complete. The essential lesson here is that if a person decides to leave during their trial period, it is not due to a lack of motivation as they had the will to through the entirety of the hiring process in the first place.

The problem that was investigated was an instance of double information asymmetry.

On the job seeker perspective, the candidates have the advantage of knowing exactly what is sought after by the companies. By analyzing the job description, a person could precisely determine what experiences, traits of character or values that the company is looking for. Usually, by exploiting this information, the candidates will personalize and modify their profile in order to meet the employer’s wants. This is a case of Morale Hazard as the misinformation is conducted prior to the transaction, i.e. hiring that person, under the form of signaling the employer with non-representative characteristics.

On the other side, from the point of view of the employer within a company, the job description will also be an altered version of what the real job is. The Morale Hazard here is also done through signaling, by misrepresenting the core job functions in order to attract as much talent as possible. For example, stating that the job’s missions are usually 50% administrative tasks and 50% project management tasks while in reality the ratio might be closer to 80-20.


Interviews are used as screening tools to try to separate the most suited candidates from the least suited. However, these tools can prove to be less effective than expected as the interviewee can easily prepare for it in a non-truthful way.

Here we mention ‘non-truthful’ or mention how sneaky it might be to exaggerate about your profile, but the candidates cannot be blamed. The double information asymmetry happens because there is also an asymmetry of goals.

On one side, the goal of the job seekers is to get the job. It is not to ‘enhance the company’s growth’ or ‘help them in their mission’ as commonly stated during interviews, but often it is simply to get hired. And on the other side, of course the company’s goal is to find the best person for the job at a reasonable salary.

An interesting solution to put an end to this information asymmetry would be to use platforms that accept only one resume per candidate (instead of one per job application) and where details about the job description are revealed later, such as during the first interview.

What are your thoughts and ideas to tackle this information asymmetry?

Resources:
LinkedIn post that inspired me (in French):
https://www.linkedin.com/feed/update/urn:li:activity:6851817268762968064/

Article for further discussion:
https://www.business2community.com/human-resources/how-to-crush-hiring-by-recognizing-information-asymmetry-02251645

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Advertising in VR Gaming – Metaverse Predictions

3

October

2021

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Ready Player One (2018) is a popular movie that follows the story of Wade Watts, a typical young adult, who dives into a Metaverse system called OASIS as do many of his peers. The technology in that sci-fi movie depicts a world in which people can fully immerse themselves within the Virtual Reality game. Of course, an infamous company’s CEO Nolan Sorrento, has for objective to gain ownership over the OASIS system in order to have full advertising power over the players.

Although this is purely science-fiction, the ethical questions that the movie encompasses can become very relevant indeed, and in the near future! Facebook’s CEO Mark Zuckerberg announced that the company would become known as a Metaverse company. As in any industry, if there are opportunities of profit, they will be seized.

Facebook’s VR Gaming Brand Oculus has known a global success with the launch of its latest VR Headset, the Quest 2. Having sold over 5 Million units since its launch in October 2020, making it the most popular VR console ever released, surpassing HTC, Sony, HP and Valve equivalents. The Quest 2’s success is greatly attributed to its affordability at a price of about $300 for its most basic version.

Although the industry is at its beginning stages, Facebook has started making moves with regard to advertising and the future of the Metaverse. In June 2021, publisher and creator of its popular game Blastron, Resolution Games, was the first to sign up for advertising trials that Oculus was looking forward to.

First trials of putting Ads in VR Gaming

Facebook had envisioned the ads as being a background with an emphasis on context and relevance. For example, these ads may be shown as part of the virtual environment, where there would be ads if it were in real-life. As shown in the picture above, these ads would be posted in a banner-type style as additional decor.

However, due to poor communication on Facebook’s part, the news was turned with a different narrative. Instead of being passive advertising which would melt in the environment without removing any sense of immersion, the VR community believed that the ads would come in between Menu screens, and be completely detrimental to the VR experience. Many thought that this was only the start and that it would eventually resemble what the villain in Ready Player One (2018) wanted to achieve.

The players complained that it was unfair for advertising to be added to a payed-for game. Oblivious to the fact that the extra revenue stream would be destined towards the developers, the community rejected the concept and called upon a boycott. Due to a high level of backlash, Resolution Games came back on their word and decided that their game was not a good fit for advertising trials. Against their will, Facebook was forced to postpone their advertising trials.

What does the future of VR Gaming hold, and what type of advertising will be implemented?

Sources :
https://www.bbc.com/news/technology-57568039
https://uploadvr.com/facebooks-head-of-vr-responds-to-ad-criticism/
https://www.counterpointresearch.com/xr-headset-shipments-almost-triple-yoy-q1-2021/
https://www.theverge.com/2021/6/16/22535511/facebook-ads-oculus-quest-vr-apps
https://www.theverge.com/22588022/mark-zuckerberg-facebook-ceo-metaverse-interview

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