Productive or Deadbeat Society with the Growth of AI

5

October

2025

No ratings yet.

The rapid growth of Artificial Intelligence(AI) has brought with it a wave of excitement, innovation, and opportunity. From automating routine tasks to generating complex strategies, AI tools like ChatGPT, Midjourney, and various automation platforms are reshaping the way we work, think, and live. Yet, behind this impressive progress lies a growing paradox, is AI pushing us toward a more productive future, or nudging society into passive complacency?

The Productivity Revolution

There’s no doubt that AI has supercharged human productivity. Today, individuals and teams can accomplish in hours what used to take days. Content creation, data analysis, customer support, code generation, these tasks are being streamlined at an unprecedented pace. Furthermore, startups can scale faster, freelancers can handle more clients, and corporates can cut down operational inefficiencies. In other words, AI has become the ultimate assistant as a  fast, tireless, and ever-adaptive software.

In many ways, this is a dream come true for a productivity-driven world. We’re entering an era where knowledge is democratized and complex tasks are within reach of anyone with a decent internet connection. The barrier to creating, solving, and building has never been lower. But with great ease, oftentimes comes an unexpected cost.

Rise of the Passive Consumer

As AI becomes more integrated into our daily routines, there’s a noticeable shift in behavior. Instead of doing the thinking, learning, or problem-solving ourselves, we often defer to AI for quick answers, solutions, or even decisions. The tools designed to support human thought are increasingly being used to replace it.

We’re seeing a subtle but real cultural drift. From creators to consumers, from initiators to imitators. In a world where AI can write your emails, suggest your next move, and even generate entire ideas, what happens to human effort? What’s the incentive to think critically, experiment, or even struggle through a challenge?

This is where the concept of the “deadbeat society” emerges, not as a harsh judgment, but as a warning. A society that becomes overly dependent on machines for basic intellectual labor risks stagnating. We start doing less, thinking less, creating less, not because we can’t, but because we don’t have to.

Convenience vs. Capability

Is convenience worth the erosion of capability? The problem isn’t AI, it’s how we choose to use it. Productivity isn’t about getting more done faster, it’s about creating real value. It is great if AI helps us do that. But if we begin outsourcing our critical thinking, creativity, and personal responsibility, we may soon find ourselves in a world full of “deadbeats”, people who are comfortable but not fulfilled, efficient but not inspired.

AI can write the article, but it can’t replace your lived experience. It can suggest what to do next, but it can’t give your life purpose. The future shouldn’t be about being passively led by algorithms. It should be about learning how to lead ourselves, with AI as a tool, not a crutch.

Striking a Balance

To avoid slipping into a passive mindset, we need to stay intentional, using AI to amplify our efforts rather than replace them, allowing it to support our ideas without letting it become our voice. At the same time, we must stay curious by continuing to ask questions, learn, and experiment, resisting the temptation to let convenience dull our intellectual edge. Most importantly, we need to stay human by embracing certain activities that AI or technology can’t replicate, and honestly, I believe they should never have the capability of doing so. 

Final Thoughts

The growth of AI presents us with a fork in the road. One path leads to a hyper-productive society, where humans and machines collaborate to reach new heights. The other leads to a society of passive bystanders, relying on the innovation of automation and convenience. Ultimately, the choice is ours. What we do with it will define whether we evolve, or decay.

So, how are you using AI in your daily life? Are you leveraging it to grow, or simply relying on it to get by?

Please rate this

AI Transforming the World of Football

19

September

2025

No ratings yet. AI is transforming football, not only on the pitch, but in how fans engage with the sport. From passive spectatorship to active participation, AI helps convert consumers into prosumers, people who both consume and produce content. In this article we explore how AI is reshaping that engagement, and what that means for clubs, broadcasters, and supporters.
From Data to Experience: Enhancing Fan Engagement
AI allows delivery of rich, real‑time data overviews during broadcasts. For example, Amazon recently introduced Prime Vision for Champions League matches, where viewers can see player names, speeds, jump heights, ball speed, expected goals, as well as visualizations of player positioning and momentum using AR. Although it may not be attractive to everyone, these features appeal to younger audiences and new users who are not interested in the sport but rather in the digital, analytical aspect. (Noble, 2025)
Similarly, the Premier League has entered into a five‑year AI partnership with Microsoft. Among its initiatives, Microsoft is integrating an AI “Copilot” tool into digital platforms so fans can quickly access facts, statistics, video clips and analysis from decades of history. Such tools enhance both passive consumption (learning, watching) and more interactive engagement. (Reuters, 2025)
“Smart Arenas” and Immersive Experiences
Beyond screens, AI is making the in‑stadium experience more seamless and immersive. Football clubs around the world are adopting smart stadiums, which helps organizations reduce cost, enhance safety regulations, and making processes more efficient. More specifically, AI can help in many different areas, from security and entrance flow to logistics and improving the comfort and engagement of consumers.
Beyond the integration of AI in the world of football, tech companies have collaborated with football league organizations as well as broadcasters to offer an immersive feeling of being in a football stadium at home. VR, for example, can stimulate being in the stadium from home. Instead of purchasing an expensive ticket and making it a late night, viewers can experience a similar, if not the same, feeling of being in a stadium. These tools increase immersion and allows fans to consume and contribute to this new innovative experience (Davis, 2025).
Data & Analytics – Enhancing Club Performance
While AI offers many new opportunities and innovations for consumers to experience the sport of football, AI has been arguably more valuable for the teams themselves. Clubs are increasingly using AI-driven tools to enhance performance across tactical analysis, injury prevention, and player development. By processing vast amounts of match and training data, AI systems can identify patterns in player movement, predict fatigue or injury risks, and suggest optimal line-ups or in-game strategies. Tools like STATSports and Catapult provide real-time biometric data, helping coaches tailor training to individual needs (Crang et al., 2023). Even scouting has been transformed. Clubs now use AI models to find undervalued talent or simulate how a player might fit into a particular tactical system. Ultimately, AI offers a competitive edge, turning raw data into actionable insights that can decide games and the club’s success.
Challenges & Considerations
While the opportunities are many, there are challenges. One challenge which are relevant for consumers and one that many AI company’s struggle with resolving is the overload of data and privacy issues. Too much data or overly complex processes can overwhelm fans, ultimately, unattractive fans to adopt it at home. Furthermore, collecting tracking and biometric data for consumers and clubs needs careful handling, with a new set of people controlling the flow of data. Lastly, in order to maximize the engagement and reach a broad audience, tools need to work in a manner which can be adopted across different regions and devices. More importantly, for older generations or ones who are less experienced in the technical world, the software shared with consumers needs to be easy to manage.
Conclusion
AI is redefining what it means to be a football fan. AI tools enable fans to interact, create, analyse, and even influence content. For football’s stakeholders; clubs, leagues and, broadcasters, the task is to harness AI’s potential in ways that respect authenticity, privacy, and accessibility. The result that needs to be achieved in order for AI to be fully adopted in football is to create a more vibrant, participative football culture.

References

Crang, L., Duthie, G., Cole, H., Weakley, J., Hewitt, A., & Johnston, D. (2023). The validity of raw custom-processed global navigation satellite systems data during straight-line sprinting across multiple days. Journal of Science and Medicine in Sport, 27(3), 204–210. https://www.sciencedirect.com/science/article/pii/S1440244023005169
Davis, E. (2025, September 19). How AI is Shaping the Future of Fan Engagement | GoalProGo. GoalProGo. https://www.goalprogo.com/article/how-ai-is-shaping-the-future-of-fan-engagement
Noble, J. (2025, September 15). Amazon to launch augmented reality football coverage. Financial Times. https://www.ft.com/content/c50411d5-b1ac-4bdd-9f3b-bdaf11b50337
Reuters. (2025, July 1). Premier League forms five-year AI partnership with Microsoft. Reuters. https://www.reuters.com/sports/soccer/premier-league-forms-five-year-ai-partnership-with-microsoft-2025-07-01

Please rate this