Mr. Museum: Wake up, Please!

11

October

2022

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A museum is typically a place to reflect on human behavior and experience. While it can be far away from the leading emerging technology, a better connection between technology and museum can bring culture and history closer to us than ever.

Bring In

In the US, gallery spaces receive 850 million visitors annually, more than most sports venues. The American Alliance of Museums represents around $21 billion in economic activity (Richardson, 2021). The interaction of visitors to museums doesn’t start at the time people enter the museums but instead at the time they get to know about the museums. With the help of smartphone applications and websites, a more attractive hook can be delivered and pull people’s attention to the museums.

Experiencing

The use of technology makes historical items more vivid and accessible. The Museum of Modern Arts in New York City brought up their need to ensure that the collection exists in those online locations among people with plenty of creativity and ideas. It is advancing to Open Access and meeting the digital age.

Meanwhile, visitors can interact with artificial intelligence robots in the National Museum of Emerging Science and Technology in Tokyo. Many of the displays have a broader point to make about sustainability, human interaction, and the environment (Richardson, 2021). 

Tracking and Data Analytics

Museums are using visitor flow technology to understand how people experience their exhibits. Data are collected and applied to personalize visitors’ experiences. The force of big data changed museums’ operation and management.

The Museo dell’Opera del Duomo in Siena has adopted new technology to aid in this process, which can be carried out through tracking wi-fi connections, online ticketing, and in the case of the Italian art museum, the installation of 3D sensors. Using people counting sensor technology from Xovis, which provides the same service to the retail and transport sectors, the sensors and technology can automate people flow, allowing for better route-making and reporting.

Undoubtedly, our Mr. Museum has a bit more to do to catch up with the information age. 

Reference

Richardson, J. (2021) How technology is bringing museums back to life, MuseumNext. Available at: https://www.museumnext.com/article/how-technology-is-bringing-museums-back-to-life/ (Accessed: October 10, 2022). 

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More than Killing Your Time? The Trend, Future, and Growth of Consumer Internet

2

October

2022

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Undoubtedly, Meta cannot ignore the competition from TikTok and its parent company, ByteDance nowadays. The temptation of content ranking based on social graphs for users is increasingly inferior to the taste and convenience of recommended content. However, three trends are emerging in the consumer Internet, from media to algorithms to interaction. Meta, or Facebook and Instagram together, is on the way to differentiating itself meanwhile building the safeguard with resources on user and technology.

  1. Immersive Medium

It has been witnessed that Facebook gained explosive growth after it added photo sharing from the text mode, and Instagram expanded rapidly after adding the video function to photo media. The progression of the medium, from text to images, then videos, 3D afterward, and till then VR, is the most signification advancement that all the consumer internet companies above are devoting into.

  1. Involvement of AI

Computers are becoming smarter and more convenient. As time passed, Facebook changed from a collection of personal information to time stamp posts, then to ranking feed with weight and signal. The recommendation is another stop with a huge step: the content pool is more than your interests and following but from the whole internet. Afterward, AI generation and creation will be the next focus.

  1. Dynamic User Interaction

The third trend for consumer internet would be the transformation of user-orientated towards computer-controlling. While “click”, “scroll,” and “tap” were used in the initial versions of Facebook and Instagram, TikTok applied “swipe” to simplify the process in a more user-friendly way. Other companies, such as Youtube, are using “autoplay”, which is a more interchangeable and less-interaction method.

No matter what technology or direction those consumer internet companies are heading to, the attractive part is that they’re combining those trends and making them boundless. In the long run, the diverse content creation environment and lower cost of AI could realize a vision far more than user engagement, but what users choose to interact with. 

Reference

Rebecaa F. (2019). The Strategy Behind TikTok’s Global Rise. Harvard Business Review, September, 19.

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