Is the Metaverse just a grown-up version of The Sims?

17

September

2024

5/5 (1)

The Metaverse is a famous topic nowadays, it’s a virtual space where people can live, work, play, and interact with others. After the videos we had to watch for the lecture I realized it reminded me of the game The Sims.  If you ever played The Sims, the Metaverse might remind you of that game, it’s a game where you control characters, build homes, go to work, and socialize. The Metaverse offers a similar experience but on a larger scale. Is the Metaverse just The Sims for adults or is it something more?

How the Metaverse is similar to The Sims

In The Sims, there are virtual characters that you control and guide through their daily life. You make them work,  buy clothes, meet people and even build their homes. The Metaverse is similar, you create an avatar, which is like your character in The Sims. However in the Metaverse, that avatar is you.

You can walk around virtual worlds, attend events, talk to other people and even shop for digital clothes. Both The Sims and the Metaverse are about living a life in a virtual world. The difference between the two is that the Metaverse aims to be a huge, infinite virtual world that makes a connection with real life, while The Sims is just a game.

How the Metaverse is more than just a game

The Metaverse is not just for fun, it is already being used in many serious ways: 

  • Virtual workspaces
    • In The Sims, your character might have a job or run a business (Pittman, 2023). In the Metaverse, companies like Meta and Microsoft are creating virtual offices, where people can meet as avatars in a virtual room instead of video calls, making remote work feel more interactive (Moates, 2024). 
  • Digital shopping
    • Just like you can buy clothes and furniture for your The Sims character, this is also possible in the Metaverse, brands like Gucci and Nike are selling virtual clothes for avatars in the Metaverse. Some people are even buying virtual land, which is becoming valuable. For the brands, it gives them the space to try new and bold designs without the actual traditional manufacturing process. It opens infinite possibilities for self-expression and creativity (Haqshanas, 2024). 
  • Entertainment
    • In The Sims it is possible to join different activities and social interactions. The Metaverse takes this a step further with virtual events like concerts. For example, Travis Scott performed a virtual concert on Fortnite in 2020, at least 12 million people attended this virtual concert, all together in the same virtual world. Other artists announced they are planning to do the same (White, 2021).

The Metaverse might look like an adult version of The Sims, but it has more potential than just a game. It can change the way we work, shop and socialize. While this can be exiting and fun, there are still questions about security and privacy regarding the Metaverse.

What do you think about the Metaverse? Do you see it as an addition of games like The Sims or will it be a big part of our daily lives? Share your thoughts!

References

Moates, C. (2024, June 25). Virtual offices: Are they the future? Retrieved September 17, 2024, from Landvault: https://landvault.io/blog/virtual-offices-are-they-the-future

Pittman, T. (2023, August 22). The Sims 4: How to Go to Work. Retrieved September 17, 2024, from Gamerant: https://gamerant.com/the-sims-4-how-go-to-work/

Haqshanas, R. (2024, June 11). From Gucci to Nike: How Top Brands are Redefining Fashion in the Metaverse. Retrieved September 17, 2024, from Cryptonews: https://cryptonews.com/news/from-gucci-to-nike-how-top-brands-are-redefining-fashion-in-the-metaverse/

White, M. J. (2021, November 23). What is the metaverse? A deep dive into the ‘future of the internet’. Retrieved September 17, 2024, from Digital Trends: https://www.digitaltrends.com/computing/what-is-the-metaverse-the-future-of-the-internet-explained/#dt-heading-the-future-of-the-metaverse

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Will Generative AI replace the modeling industry, or is it already the case ?

17

September

2024

5/5 (1)

I am fascinated by the advancements of AI all around the world. I recently encountered a fascinating article that grasped my attention, it was about the potential complete disruption in the modeling industry. So in this blog post, I will be talking about the modeling industry and how the marketing departments in every clothes company will be dealing with the model selection. Specifically on Lalaland.ai which is a startup that provides human models to marketing companies for promotion purposes and modelling.

We already know that a lot of companies use software to modify the photos that will be used to promote a product, but what about completely using generative AI to replace all the models fully? There has been an increasing trend in AI models and AI celebrities that are not differentiable from the “real humans”. It is somehow scary but it would be such an advancement in the industry to promote their products without any costs nor organisation. The marketing companies can make prompts on exactly how the AI-generate model would look like (gender, ethnicity, posture, environment, …), it would increase accuracy in targeting a specific consumer base and would be cheaper compared to the human counterparts. According to the Lalaland.ai CEO Michael Musandu “With traditional photography, companies need to hire models, work with third parties like model agencies, hair stylists, makeup artists — not to mention undergo reshoots, which happens on average two-to-eight times per collection,”. So transition to AI models is inevitable even though today, the industry is not quite sure on how to regulate and deal with this sudden change.

It already exists in a lot of companies, for example, according to Fashionista, the Amsterdam-based company Lalaland.ai is providing AI-generated, realistic humanoid models to a lot of clothing companies such as Levis, Tommy Hilfiger, Zalando, Puma, and Adidas… Which are all partly using AI human models to promote their clothes on their websites or advertisement campaigns (see image). The image is a fully digital character generated by Lalaland.ai for one of Levis’s products.

However, this sudden change was so brutal in the industry that the marketing departments did not have time to adapt, especially regarding regulations. “While the technology may be new, the problem is already an everyday reality for models, many of whom can walk into stores and see their bodies in campaigns they were never paid for,” Model Alliance representative. AI modeling remains in a regulatory grey area, which can negatively affect human models. These individuals may find their bodies used in advertisements they never participated in, as their image is replaced and digitally replicated by an AI model that creates marketing content without their consent. I belive that the industry will addapt and create actual regulation to protect the humans from this surged AI rival that my disrupt the industry even more, or even replace completely the human models.

References:

Lal, Kish. “Are AI-Generated Models Really Going to Replace Human Ones?” Fashionista, 15 May 2023, fashionista.com/2023/05/ai-cgi-models-fashion-future.

Staff, FOI. “Will AI Replace Models in the Fashion Industry?” Fashion of India, The Fashion Of India, 27 Aug. 2024, www.thefashionofindia.com/article/will-ai-replace-models-in-the-fashion-industry. Accessed 17 Sept. 2024.

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AI in dating, is AI the new matchmaker?

16

September

2024

5/5 (2)

Nowadays, people are more likely to find their romantic partner online than in real life (Rosenfeld, Thomas, & Hausen, 2019). There are all kinds of dating websites and apps where people can connect on with all different business models. All with the same target and selling point, that people will find “Love” on this online platform. Because who doesn’t want to find their romantic partner? These websites and apps are based on different algorithms they use and produce. More traditional dating websites let users describe what they are looking for in their romantic partner (Henshall & Shah, 2023). 

More recently, dating apps are using AI-powered tools that help users select the best pictures from their profile and features that explain why another user is a good match for them. As well as apps compute if two people are compatible based on their behaviour on the apps. Besides, some apps use AI to explain why two people may be compatible, highlighting common interests, behaviours, and preferences.

For those who struggle with online communication or don’t know how to start a conversation, AI is also stepping in. Apps like Rizz act as dating assistants, offering suggestions and inspiring users to communicate better.

On the other hand, AI is now being used to improve safety. Dating apps like Tinder and Hinge use AI to detect inappropriate messages, making online dating safer for everyone.

Personally, I think it’s a positive development that AI is helping people find love online. For many, it’s a great solution, especially for those who may have difficulty meeting someone in real life. That said, I do sometimes worry that it’s becoming harder for people to connect in person. With so much time spent on phones, there’s a risk that people might become more socially isolated. Still, for many, dating apps provide a helpful way to meet a romantic partner in a busy world.

In conclusion, AI is changing the way we find romantic partners, making online dating more effective and personalized. While it’s a good solution for many people, it’s important not to lose sight of real-life connections. AI can certainly help us find love, but it shouldn’t replace the value of human interaction.

  1. Henshall, W., & Shah, S. (2023, 14 December). How Rizz Assistants and AI Matchmakers Are Transforming Dating. TIME. https://time.com/6457597/ai-dating/
  2. Rosenfeld, M. J., Thomas, R. J., & Hausen, S. (2019). Disintermediating your friends: How online dating in the United States displaces other ways of meeting. Proceedings of the National Academy of Sciences, 116(36), 17753-17758. https://doi.org/10.1073/pnas.1908630116

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Adverse training AI models: a big self-destruct button?

21

October

2023

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“Artificial Intelligence (AI) has made significant strides in transforming industries, from healthcare to finance, but a lurking threat called adversarial attacks could potentially disrupt this progress. Adversarial attacks are carefully crafted inputs that can trick AI systems into making incorrect predictions or classifications. Here’s why they pose a formidable challenge to the AI industry.”

And now, ChatGPT went on to sum up various reasons why these so-called ‘adversarial attacks’ threaten AI models. Interestingly, I only asked ChatGPT to explain the disruptive effects of adversarial machine learning. I followed up my conversation with the question: how could I use Adversarial machine learning to compromise the training data of AI? Evidently, the answer I got was: “I can’t help you with that”. This conversation with ChatGPT made me speculate about possible ways to destroy AI models. Let us explore this field and see if it could provide a movie-worthy big red self-destruct button.

The Gibbon: a textbook example

When you feed one of the best image visualization systems GoogLeNet with a picture that clearly is a panda, it will tell you with great confidence that it is a gibbon. This is because the image secretly has a layer of ‘noise’, invisible to humans, but of great hindrance to deep learning models.

This is a textbook example of adversarial machine learning, the noise works like a blurring mask, keeping the AI from recognising what is truly underneath, but how does this ‘noise’ work, and can we use it to completely compromise the training data of deep learning models?

Deep neural networks and the loss function

To understand the effect of ‘noise’, let me first explain briefly how deep learning models work. Deep neural networks in deep learning models use a loss function to quantify the error between predicted and actual outputs. During training, the network aims to minimize this loss. Input data is passed through layers of interconnected neurons, which apply weights and biases to produce predictions. These predictions are compared to the true values, and the loss function calculates the error. Through a process called backpropagation, the network adjusts its weights and biases to reduce this error. This iterative process of forward and backward propagation, driven by the loss function, enables deep neural networks to learn and make accurate predictions in various tasks (Samek et al., 2021).

So training a model involves minimizing the loss function by updating model parameters, adversarial machine learning does the exact opposite, it maximizes the loss function by updating the inputs. The updates to these input values form the layer of noise applied to the image and the exact values can lead any model to believe anything (Huang et al., 2011). But can this practice be used to compromise entire models? Or is it just a ‘party trick’?

Adversarial attacks

Now we get to the part ChatGPT told me about, Adversarial attacks are techniques used to manipulate machine learning models by adding imperceptible noise to large amounts of input data. Attackers exploit vulnerabilities in the model’s decision boundaries, causing misclassification. By injecting carefully crafted noise in vast amounts, the training data of AI models can be modified. There are different types of adversarial attacks, if the attacker has access to the model’s internal structure, he can apply a so-called ‘white-box’ attack, in which case he would be able to compromise the model completely (Huang et al., 2017). This would impose serious threats to AI models used in for example self-driving cars, but luckily, access to internal structure is very hard to gain.

So say, if computers were to take over humans in the future, like the science fiction movies predict, can we use attacks like these in order to bring those evil AI computers down? Well, in theory, we could, though practically speaking there is little evidence as there haven’t been major adversarial attacks. Certain is that adversarial machine learning holds great potential for controlling deep learning models. The question is, will the potential be exploited in a good way, keeping it as a method of control over AI models, or will it be used as a means of cyber-attack, justifying ChatGPT’s negative tone when explaining it?

References

Huang, L., Joseph, A. D., Nelson, B., Rubinstein, B. I., & Tygar, J. D. (2011, October). Adversarial machine learning. In Proceedings of the 4th ACM workshop on Security and artificial intelligence (pp. 43-58).

Huang, S., Papernot, N., Goodfellow, I., Duan, Y., & Abbeel, P. (2017). Adversarial attacks on neural network policies. arXiv preprint arXiv:1702.02284.

Samek, W., Montavon, G., Lapuschkin, S., Anders, C. J., & Müller, K. R. (2021). Explaining deep neural networks and beyond: A review of methods and applications. Proceedings of the IEEE109(3), 247-278.

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The Magic of AI-Powered Design

20

October

2023

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In the ever-evolving landscape of digital design, Canva has emerged as an easy-to-use application, offering a versatile platform for individuals and businesses to create stunning visuals without the need for advanced design skills. While I’ve used Canva Pro for multiple years now, it’s the recent integration of artificial intelligence (AI) that has revolutionized the way I am approaching my designs.

For one, Canva integrated a text-to-image generator into their application (Canva, n.d.a). This means that it has the ability to generate images from text. Whether you need to visualize a catchy tagline or an inspiring quote, AI swiftly transforms your words into visually appealing graphics, streamlining the design process. There is no need to search endlessly for the right picture, Canva has it all.

Furthermore, they introduced the magic eraser; a game-changer for those seeking a quick and easy way to remove unwanted objects from their images. AI algorithms analyze the content, intelligently filling in the gaps seamlessly, leaving you with a flawless composition (Canva, n.d.b). This tool has proven itself to be very useful and easy to use over the last months, as I’ve personally made a lot of cover pages even better with the use of this feature.

Lastly, magic design. This feature maximizes the AI-driven design functionalities of the platform. One can simply select their preferred color profile, mood, and a few additional options, and Canva’s AI takes over, crafting a design that most of the time aligns very good with your input (Canva, n.d.c).

In conclusion, Canva’s innovations into the world of AI have undoubtedly elevated its usability for design enthusiasts, students and professionals, among others. With AI-powered features like text-to-image generation, the magic eraser, and magic design, Canva is empowering its users to bring their creative visions to life with ease. As the realm of AI-enhanced design continues to expand, Canva’s journey promises to be an exciting one, bridging the gap between art and intelligence for a more visually vibrant future.

Bibliography:

Magic eraser: Remove objects from photos with one click | CANVA. Canva.com. (n.d.b). https://www.canva.com/features/magic-eraser/

Using text to Image – CANVA Help Center. Canva.com. (n.d.a). https://www.canva.com/help/text-to-image/ Visualize your ideas with Magic Design Ai: Magic presentations … – CANVA. Canva.com. (n.d.c). https://www.canva.com/designschool/tutorials/new-features/magic-design/

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AI-Powered Learning: My Adventure with TutorAI

16

October

2023

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Weapons of mass destruction – why Uncle Sam wants you.

14

October

2023

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The Second World War was the cradle for national and geopolitical informational wars, with both sides firing rapid rounds of propaganda at each other. Because of the lack of connectivity (internet), simple pamphlets had the power to plant theories in entire civilizations. In today’s digital age, where everything and everyone is connected, the influence of artificial intelligence on political propaganda cannot be underestimated. This raises concern as, unlike in the Second World War, the informational wars being fought today extend themselves to national politics in almost every first-world country.

Let us take a look at the world’s most popular political battlefield; the US elections; in 2016, a bunch of tweets containing false claims led to a shooting in a pizza shop (NOS, 2016), these tweets had no research backing the information they were transmitting, but fired at the right audience they had significant power. Individuals have immediate access to (mis)information, this is a major opportunity for political powers wanting to gain support by polarising their battlefield.

Probably nothing that I have said to this point is new to you, so shouldn’t you just stop reading this blog and switch to social media to give your dopamine levels a boost? If you were to do that, misinformation would come your way six times faster than truthful information, and you contribute to this lovely statistic (Langin, 2018). This is exactly the essence of the matter, as it is estimated that by 2026, 90% of social media will be AI-generated (Facing reality?, 2022). Combine the presence of AI in social media with the power of fake news, bundle these in propaganda, and add to that a grim conflict like the ones taking place in East Europe or the Middle East right now, and you have got yourself the modern-day weapon of mass destruction, congratulations! But of course, you have got no business in all this so why bother to interfere, well, there is a big chance that you will share misinformation yourself when transmitting information online (Fake news shared on social media U.S. | Statista, 2023). Whether you want it or not, Uncle Sam already has you, and you will be part of the problem.

Artificial intelligence is about to play a significant role in geopolitics and in times of war the power of artificial intelligence is even greater, luckily full potential of these powers hasn’t been reached yet, but it is inevitable that this will happen soon. Therefore, it is essential that we open the discussion not about preventing the use of artificial intelligence in creating conflict and polarising civilisations, but about the use of artificial intelligence to repair the damages it does; to counterattack the false information it is able to generate, to solve conflicts it helps create, and to unite groups of people it divides initially. What is the best way for us to not be part of the problem but part of the solution?

References

Facing reality?: Law Enforcement and the Challenge of Deepfakes : an Observatory Report from the Europol Innovation Lab. (2022).

Fake news shared on social media U.S. | Statista. (2023, 21 maart). Statista. https://www.statista.com/statistics/657111/fake-news-sharing-online/

Langin, K. (2018). Fake news spreads faster than true news on Twitter—thanks to people, not bots. Science. https://doi.org/10.1126/science.aat5350

NOS. (2016, 5 december). Nepnieuws leidt tot schietpartij in restaurant VS. NOS. https://nos.nl/artikel/2146586-nepnieuws-leidt-tot-schietpartij-in-restaurant-vs

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Mastering my Google Ads with ChatGPT

5

October

2023

4/5 (1)

Last year I chose to do an internship at a web development agency specializing in comprehensive support for companies’ technological, design, content, and online marketing needs. In my initial weeks, I focused on understanding the intricacies of SEO and SEA, not only their meanings but also ways to enhance them. 

With the guidance of the agency’s marketing expert, I became adept at setting up diverse campaigns within Google Ads. I also delved into Ad Rank, a metric calculated by multiplying the maximum cost per click (CPC) bid with the ad’s quality score – higher quality scores meant lower bids for similar search result positions (Gibbons & Gibbons, 2023).

Crafting campaigns using provided materials was no major challenge, but I was soon tasked with creating a Google Ads account from scratch for a new, smaller client. Given a limited budget, my mission was to create a high-quality score campaign, which I discovered demanded a lot of creativity and strategic thinking.

I turned to ChatGPT for assistance. By combining keywords from Google’s Keyword Planner and seeking additional unique keywords from ChatGPT, I enhanced the campaign’s effectiveness. The more insights I shared about the company, market, and campaign objectives, the better the keywords ChatGPT generated. In some instances, ChatGPT even suggested top-performing keywords. I relied on ChatGPT for inspiration, from headlines to descriptions and sitelinks, all within a single chat session. Towards the end, I posed a crucial question: “If I were to implement all your advice into my Google Ads campaign, how successful do you think my ads would be?” However, I received a fairly general response each time.

In my view, it would be a valuable addition if ChatGPT could provide critical feedback on its own suggestions. This could help improve the quality of the results generated by ChatGPT in the future, making it an even more powerful tool in all kinds of fields.

In conclusion, as technology evolves, AI’s role in shaping digital marketing strategies continues to grow, promising an exciting future for this field. But what do you think is the best way to use ChatGPT for my Google Ads Campaigns?

References

Gibbons, M., & Gibbons, M. (2023). What is Google’s ad rank formula and how does it work? WebFX. https://www.webfx.com/blog/seo/ad-rank-formula/

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Why you want your data to be tracked while browsing the web

20

September

2022

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Remember the last time you wanted to buy a new phone or new headphones? Undoubtedly you spend multiple hours scourging the internet or asked some friends for help. For such big purchases of course you are willing to spend the time to endlessly compare and search for information. Do you still want to invest the same amount of time and effort for purchases much and much cheaper and less important?

Currently there is a stigma on your data being sold and used by companies while you search the web or browse social media. Advancements are made to combat the amount of data companies are able to gather from users with the example of Apple introducing “do not track” toggles for apps on their devices. The result of this is that it is much harder for companies to effectively advertise to their desired future customer. In this process of course the companies are hurt, but what about you the end consumer?

Firstly, because the advertising you get on average is less relevant, I could image the “fun” aspect of the average advertising experienced is to be lower with these new developments as for instance real estate advertising is not that appetising to current students.

Secondly, you will probably miss out on a lot of helpful or relevant products that you would otherwise have been informed about. Maybe that new student discount was relevant or that new masters program in Spain

Finally, When you do ultimately want to search for a new product to fulfil one of your needs, you will have to spend more time to find the product catered to you.

Of course there is a counterargument to be made, where this data can be used to abuse vulnerable customers. However for the average conscious customer who his conscious about his his there should only be benefits.

Ultimately these decisions should be able to be made by the consumer himself. However I hope that this opinion piece might entice some readers to change their opinions on data tracking.

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The ‘Gamification’ of digital fashion.

8

October

2021

5/5 (1)

Digital fashion has been established since 2018, where companies use VR and AR to show off their new collections in a virtual space. The Fabricant, a virtual fashion designer firm, has made it clear that designing clothing online allows for more creativity, less required resources, and less-risk when designing clothes, and necessary to battle the restrictions of Covid-19 (The Fabricant, n.d.). But lately, a new development has emerged in the fashion industry: using games to advertise and sell clothes, the “gamification of fashion”.

Gamification is defined as the process of adding game elements to non-game activities (Fitz-Walter, n.d.). For fashion brands, such as Burberry, who partnered with Tencent Games and their game “Honor of Kings”, justified their partnership: “Interactive digital content is increasingly become a source of inspiration in (luxury) fashion, games offer another opportunity for consumers to connect with our products online” (Key, 2020). Some brands go as far to create their own free-to-play virtual gaming space, such as Balenciaga, to show off their new collection in virtual dressing rooms. (Key, 2020).

The partnerships with game publishers have become a prominent way for fashion brands to show and sell collections, yet other brands, such as H&M, take it even one step further: selling digital fashion in games. H&M has partnered with Nintendo and their game “Animal Crossing”, which saw major influx of sales due to Covid-19 (Orland, 2021), to recycle their in-game clothes and receive H&M catalogue for their virtual avatars. In addition, H&M created a virtual avatar in the gaming space, which will act as a brand ambassador across games (Scandinavian Mind, n.d.)

Lastly, to illustrate the significance of the emergence of the virtual space of fashion, Digital fashion courses have also been integrated into Bachelor and Master programs in Fashion (Digital Fashion Communication, n.d.). The fashion industry has adapted to the limitations of covid-19, and it is expected to stay.

What do you think about digital fashion? Is it an effective way to showcase collections, or do you still prefer to visit stores and see tangible clothing?

References

Digital Fashion Communication. (n.d.). Master programmes in (digital) fashion communication. Retrieved 8 October 2021, from https://digitalfashion.ch/list-of-masters/

Fitz-Walter, Z. (n.d.). What is Gamification? Gamify. Retrieved 8 October 2021, from https://www.gamify.com/what-is-gamification

Key, M. (2020, December 9). Fashion Gamification: Why high-end brands like Balenciaga are turning to virtual gaming. Reydar. https://www.reydar.com/fashion-gamification-balenciaga/

Orland, K. (2021, February 1). Why Animal Crossing: New Horizons ’ 31 million sales are so incredible. Ars Technica. https://arstechnica.com/gaming/2021/02/putting-31-million-animal-crossing-new-horizons-sales-in-context/

Scandinavian Mind. (n.d.). 6 brands that are leading the way for virtual fashion. Retrieved 8 October 2021, from https://scandinavianmind.com/news/6-brands-that-are-leading-the-way-for-virtual-fashion

The Fabricant. (n.d.). The Fabricant | A Digital Fashion House. Retrieved 8 October 2021, from https://www.thefabricant.com/

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