Apple’s Anti-Tracking Disruption

11

October

2022

No ratings yet.

“Privacy. That’s Apple. Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in.” (Apple Inc., 2022). Every Apple user has probably heard something in line with this before and it is not necessarily a lie: with the release of iOS 14.5 in April 2021, Apple launched a new privacy feature called “App Tracking Transparency”. With this feature, Apple forces app developers to ask users for permission to “track” them, that is share your data with third parties for ad-targeting purposes. Since the release of this feature, it has proven to be a major disruptor on the global ad market – in May 2022 only 25% of users agreed with apps tracking them (Lukovitz, 2022). This disruption is causing a major impact on revenue for big players: it is estimated that in 2022 Apple’s App Tracking Transparency (ATT) feature will cost Facebook $16 billion, YouTube $2.2 billion, Snap $546 million, and Twitter $323 million (O’Flaherty, 2022). In addition, the disruption is also impacting smaller businesses and start-ups that rely on personalized marketing to acquire new customers. Because of ATT, they have seen the cost of acquiring new customers rise and have had to cut back on marketing spending (McGee, 2022). This disruption caused by Apple has required big organizations like Google (owner of YouTube) and Meta (owner of Facebook) to reevaluate their business model and find a way to get the lost revenue back and keep their shareholders happy.

Disruptive innovations are known to displace current market leaders, Google and Meta, and to see one or more new market-leading firms arise. Apple will say that the one benefitting from its anti-tracking crusade is you, the user, and, as we mentioned something similar before: this is not necessarily a lie. However, one with a business mindset and a critical view has probably seen it coming from miles away: the major benefiter is Apple itself. Appsumer reports that between the second quarter of 2021 (after the release of ATT) and the second quarter of 2022, Apple Search Ads (ASA) – Apple’s platform for selling advertisement space to advertisers – has experienced a major boost. Advertisers’ adoption of ASA grew by 4% to 94.8%, while that of Meta and Google decreased by respectively 3% and 1.7% to 82.8% and 94.8% (McCartney, 2022). Perhaps more interesting, are the changes that occurred in advertisers’ share-of-wallet (SOW). ASA’s SOW increased by 5% to 15%, while Meta’s SOW dropped by 4% to 28% and Google’s stayed the same at 34% (McCartney, 2022).

Apple has used the ATT feature very cleverly as a first hit in challenging the duopoly Google and Meta in the advertising market. While Apple is expected to make an almost negligible $5 billion in ad revenue in 2022 compared to Google ($209 billion) and Meta ($115 billion) (Kachalova, 2022), this difference is most definitely to slink in the coming years. Google and Meta are slowly adjusting to the reality because they know: Apple wants a share and will go to extreme measures to get it and with Apple’s strong ecosystem and large userbase, there is very little they can do about it.

Apple Inc. (2022). Privacy. Accessed on October 2022, van Apple.com: https://www.apple.com/privacy/

Kachalova, E. (2022, October 3). Big Tech owes you money. Find out how much. Accessed on October 2022, van AdGuard: https://adguard.com/en/blog/personal-data-cost-money.html

Lukovitz, K. (2022, May 5). Privacy Update: ATT IDFA Opt-In Rate At 25% Overall, But Varies By Vertical. Accessed on October 11, 2022, van Mediapost: https://www.mediapost.com/publications/article/373613/privacy-update-att-idfa-opt-in-rate-at-25-overal.html

McCartney, J. (2022, September 6). Appsumer Report: Apple Privacy Measures Provides a Boost for Apple Search Ads and Favors Large Advertisers. Accessed on October 2022, van Business Wire: https://www.businesswire.com/news/home/20220906005427/en/Appsumer-Report-Apple-Privacy-Measures-Provides-a-Boost-for-Apple-Search-Ads-and-Favors-Large-Advertisers

McGee, P. (2022, August 9). Small businesses count cost of Apple’s privacy changes. Accessed on October 2022, van Ars Technica: https://arstechnica.com/gadgets/2022/08/small-businesses-count-cost-of-apples-privacy-changes/

O’Flaherty, K. (2022, April 23). Apple’s Privacy Features Will Cost Facebook $12 Billion. Accessed on October 2022, van Forbes: https://www.forbes.com/sites/kateoflahertyuk/2022/04/23/apple-just-issued-stunning-12-billion-blow-to-facebook/?sh=58eb37031907

Why you want your data to be tracked while browsing the web

20

September

2022

No ratings yet.

Remember the last time you wanted to buy a new phone or new headphones? Undoubtedly you spend multiple hours scourging the internet or asked some friends for help. For such big purchases of course you are willing to spend the time to endlessly compare and search for information. Do you still want to invest the same amount of time and effort for purchases much and much cheaper and less important?

Currently there is a stigma on your data being sold and used by companies while you search the web or browse social media. Advancements are made to combat the amount of data companies are able to gather from users with the example of Apple introducing “do not track” toggles for apps on their devices. The result of this is that it is much harder for companies to effectively advertise to their desired future customer. In this process of course the companies are hurt, but what about you the end consumer?

Firstly, because the advertising you get on average is less relevant, I could image the “fun” aspect of the average advertising experienced is to be lower with these new developments as for instance real estate advertising is not that appetising to current students.

Secondly, you will probably miss out on a lot of helpful or relevant products that you would otherwise have been informed about. Maybe that new student discount was relevant or that new masters program in Spain

Finally, When you do ultimately want to search for a new product to fulfil one of your needs, you will have to spend more time to find the product catered to you.

Of course there is a counterargument to be made, where this data can be used to abuse vulnerable customers. However for the average conscious customer who his conscious about his his there should only be benefits.

Ultimately these decisions should be able to be made by the consumer himself. However I hope that this opinion piece might entice some readers to change their opinions on data tracking.

Student Business Information Management

DorusBoland

Advertising in VR Gaming – Metaverse Predictions

3

October

2021

No ratings yet.

Ready Player One (2018) is a popular movie that follows the story of Wade Watts, a typical young adult, who dives into a Metaverse system called OASIS as do many of his peers. The technology in that sci-fi movie depicts a world in which people can fully immerse themselves within the Virtual Reality game. Of course, an infamous company’s CEO Nolan Sorrento, has for objective to gain ownership over the OASIS system in order to have full advertising power over the players.

Although this is purely science-fiction, the ethical questions that the movie encompasses can become very relevant indeed, and in the near future! Facebook’s CEO Mark Zuckerberg announced that the company would become known as a Metaverse company. As in any industry, if there are opportunities of profit, they will be seized.

Facebook’s VR Gaming Brand Oculus has known a global success with the launch of its latest VR Headset, the Quest 2. Having sold over 5 Million units since its launch in October 2020, making it the most popular VR console ever released, surpassing HTC, Sony, HP and Valve equivalents. The Quest 2’s success is greatly attributed to its affordability at a price of about $300 for its most basic version.

Although the industry is at its beginning stages, Facebook has started making moves with regard to advertising and the future of the Metaverse. In June 2021, publisher and creator of its popular game Blastron, Resolution Games, was the first to sign up for advertising trials that Oculus was looking forward to.

First trials of putting Ads in VR Gaming

Facebook had envisioned the ads as being a background with an emphasis on context and relevance. For example, these ads may be shown as part of the virtual environment, where there would be ads if it were in real-life. As shown in the picture above, these ads would be posted in a banner-type style as additional decor.

However, due to poor communication on Facebook’s part, the news was turned with a different narrative. Instead of being passive advertising which would melt in the environment without removing any sense of immersion, the VR community believed that the ads would come in between Menu screens, and be completely detrimental to the VR experience. Many thought that this was only the start and that it would eventually resemble what the villain in Ready Player One (2018) wanted to achieve.

The players complained that it was unfair for advertising to be added to a payed-for game. Oblivious to the fact that the extra revenue stream would be destined towards the developers, the community rejected the concept and called upon a boycott. Due to a high level of backlash, Resolution Games came back on their word and decided that their game was not a good fit for advertising trials. Against their will, Facebook was forced to postpone their advertising trials.

What does the future of VR Gaming hold, and what type of advertising will be implemented?

Sources :
https://www.bbc.com/news/technology-57568039
https://uploadvr.com/facebooks-head-of-vr-responds-to-ad-criticism/
https://www.counterpointresearch.com/xr-headset-shipments-almost-triple-yoy-q1-2021/
https://www.theverge.com/2021/6/16/22535511/facebook-ads-oculus-quest-vr-apps
https://www.theverge.com/22588022/mark-zuckerberg-facebook-ceo-metaverse-interview

How the pandemic is transforming the global luxury sector

5

October

2020

No ratings yet. Due to the rapid spread of the Coronavirus many luxury retailers and wholesalers had to close doors during the lockdowns. The implications for the industry are brutal: In the best-case scenario global luxury sales will decline by 18%. However, the worst-case scenario ranges around 35% (Bain & Company, 2020). This implicates a loss of around $50 billion to $100 billion for the industry, which has been growing around 3% (CAGR) annually (PRnewswire, 2020). In a market where only around 10% of sales are made online, the impact of the pandemic was particularly dire. The dependency on wholesalers and physical shopping experiences are only some of the challenges that the industry faces now. The reluctance and inability of the large chinese customer-base to travel is particularly problematic, as they make up 35% of global demand and half of chinese customers make their purchases abroad. While these tough environmental conditions certainly imply bankruptcy for many beloved luxury brands, they also embrace creative flexibility (McKinsey & Company, 2020). As many luxury retailers were forced to close physical doors, many opened new virtual sales channels. The following will highlight some of the most promising and creative digital sales strategies luxury companies have adopted amid the pandemic.

The main goal of many new digital strategies was to reproduce the luxury sector’s most important feature: personal and emotional experiences. Many brands such as Louis Vuitton and Gucci launched livestream selling experiences, where goods are presented and customers have the opportunity to interact directly with a salesperson. Furthermore, many companies focused on serving the top 1% customers, sending free samples to their most valuable customers and arranging personal video chat meetings to showcase the products (Lazazzera, 2020). Recreating personal experiences and delivering valuable content online will definitely be a key criteria in defining which brands will sustain the new challenges (McKinsey & Company, 2020).

The global watch industry has been hit especially hard from the pandemic’s impact. As only 5% of sales happen online, many luxury watch brands became creative. For instance, Omega and Zenith launched new social media campaigns to stay in touch with their communities. The fondation de la Haut Horlogerie, which is an organiser of watch fairs, built a new digital platform to host online watch fairs. According to them, it was a huge success with more than 44,00 visitors on the first four days. While the digital pattern of these new strategies is striking, many also engaged philanthropic pursues, such as giving away watches for front-line workers and volunteers in the pandemic (Lazazzera, 2020).

How do you think brands will overcome customer’s hesitancy to buy luxury goods amid the pandemic?

Sources:

Bain & Company, 2020, Global personal luxury goods market set to contract between 20 – 35 percent in 2020. Retrieved from: https://www.bain.com/about/media-center/press-releases/2020/spring-luxury-report/

Milena Lazazzera, 2020, How virtual stores became a reality in the world of luxury Financial Times. Retrieved from: https://www.ft.com/content/ca6bb85f-9af7-4df7-a606-828ceeea5a97

Alicia Esposito, 2020, How Luxury Brands Are Responding To COVID Tension With Innovation. Retrieved from: https://retailtouchpoints.com/topics/retail-innovation/how-luxury-brands-are-responding-to-covid-tension-with-innovation

McKinsey & Company 2020, The State of Fashion 2020. Retrieved from: https://www.mckinsey.com/industries/retail/our-insights/the-state-of-fashion-2020-navigating-uncertainty

4.5/5 (8) 50k views and counting, how to get MASSIVE views!!!

9

October

2017

Hello fellow BIM students,

Some of you might have noticed that certain posts are getting massive amounts of views.

all time high

The first thing that pops into your mind might be that these guys are actively sharing their content on social media. This is unlikely though because getting this many unique views on one post in one day (see images below) is really really hard to accomplish through that method.

13k views one day

The next possibility you might think about is that they are hiring a group of people through some view boosting website like the one below.

viewbotwebsite

However, we are all students, meaning that we have low budgets and would rather spend our money on partying, Netflix/Spotify subscriptions and other more rewarding activities. So I don’t consider this option viable in our situation.

So how do the top posts get their crazy amount of views? Did they press F5 non-stop for a couple of weeks in order to reach the top?

f5 broken

There must be some sort of secret method to their success. In this post, I would like to share my easy method with you guys to help boost YOUR view count up to 5k, 10k or even 50k! Let’s go!

Step 1: Decide the post that you want to boost!

This is obviously a very basic step, in order to get views on a post, you need to have posted at least some content. In this example, I use a very basic article I wrote about IBM’s supercomputer Watson (check it out: http://bit.ly/2y71SxK).

IBM watson article 2

Step 2: Download the Opera browser and open the blog post in multiple tabs!

Viewbotting on 5 tabs

Step 3: This is where the magic comes in, download the Super Auto Refresh extension for Opera!

Super Auto Refresh extension Opera

Step 4: Start the Extension and make it run on all tabs at a speed of 30 seconds!

Super refresher extension Opera browser

Why do I give you guys the advice to run it on 5/6 tabs max at a speed of 30 seconds? Because I encountered many many errors on the first days using this method running it at faster speeds. These error messages, see below, cause not only me but every other user trying to access the website to experience problems.

Internal Server Error

Service Unavailable

So if you don’t want a group of angry students chasing you because they couldn’t upload their blog posts please take this advice.

IS blog troubles

Step 5: Get some spare laptops, plug them into their chargers and don’t touch them for a couple of days/weeks!

This will help you feel like a real hacker and boosts the feeling that you can join Anonymous because you know your computer stuff.

3 laptops setup

Step 6: Watch your article reach some magic milestones! You are finally reaching the top of the list!
1000 views mark

2000 views mark

9999 views

20000 views

30k views

WAIT FOR IT…. 50k VIEWS WOAH!

50k views

Step 7: Sit back and relax, you did some really awesome hacking and can now enjoy your success for the rest of your life! You will always be remembered as that BIM student that knew how to reach the top!

all time high

As much as I enjoyed abusing the view count system behind https://digitalstrategy.rsm.nl// I would like to give some quick advice to the website admin. As soon as I realized that F5 views were counted as unique views although they came from the same IP-Address I started to look for ways to maximize my view count. I think that this in no way reflects the quality of my blog post and can actually destroy the intention of this web page. So to prevent things like this happening in the future please try to cap the number of views per IP-address or find some other way to achieve this.

Thanks for reading guys and enjoy your road to success!

News on the move

3

October

2017

5/5 (25)

Are you unsure which newspaper has the best content, or fits the best to your interest? Are you unable to decide which subscription you should take? Do not worry, Solutions are on the rise!

Times are changing. The expansion of digital technology has enabled media to use fixed and wireless network connectivity to reach users with new methods. Altering the industry structure in production, distribution and the methods to monetize content. Existing competitors have initially adopted some of the technological changes trying to cope with it. Now however, new entrants are disrupting the industry completely.

Rising stars like Blendl are centralizing most media stories and interviews in one application (Blendl.com, 2017). Also the rise of intelligent personal assistants Amazon Echo and Google Home who are able to consult online sources for news and other information. This broadens the offer of one single Platform giving the possibility to reach niche markets and the general public with one platform. These smart personalized solutions open the door to long tail strategies adding value to the industry as a whole (Brynjolfsson, 2011).

Accessing all information through one platform has decreased the switching costs between different news media. Increasing the power of customers and decreasing the power of suppliers who have to participate in applications and systems like these. Changing the direct web channels of media partly back to centralized platforms. The suppliers will have to change dramatically to adapt (Hagiu, 2014). It seems certain that the revenue from the traditional market will shrink, shifting from multiple sources towards more centralized platforms with contributions of different parties.

I think, and I follow therewith the general opinion, that due to these developments the news industry has become a vulnerable market. Where the scale-based advantages of incumbents are weakened and new entrants possibly have great opportunities to succeed. Currently the different companies within the industry are experimenting with pricing strategies. Varying from versioning, to group pricing and personal pricing or even completely free. Only time can tell whether the news industry will regain it’s profitability, by changing the prevailing Information Strategy while adopting the newly developed technologies successfully within new sustainable business models.

References
Blendl.com (2017) via Blendl.com

Brynjolfsson, E., Hu, Y., & Simester, D. (2011). Goodbye pareto principle, hello long tail: The effect of search costs on the concentration of product sales. Management Science, 57(8), 1373-1386.

Evans and Wurster (1997). Strategy and the New Economics of Information. Harvard Business Review. September-October, 70-82.

Hagiu, A. (2014). Strategic decisions for multisided platforms. MIT Sloan Management Review, 55(2), 71.

The slow death of qualitative media

9

October

2016

5/5 (1) Growing up with a television on which your favourite show aired at a certain time on a certain day has always been the way we experienced the media. The newspaper that was delivered every morning and the billboards by the side of the road as you went to work. By the introduction of the digital media things have been changing and habits are going to change even further according to Mckinsey. But what will happen to the quality of the media and how is the revenue stream going to change?

The traditional media had a business model in which the ad revenue was their biggest income. This explains both the newspapers, in which ads were displayed at the side of the pages and sometimes covered entire pages, and the television stations, which showed ads in the middle of their shows and between two shows. The income was steady and the companies could ask a price for their ad space depending on the popularity of the show or news article. Also billboard sign have generated a steady income depending on the amount of traffic on the road.

The digital innovation has disturbed this market with a new platform on which the revenue was generated in a different way. By 2019 the global add revenue of the television industry will rise with 5%, the newspaper industry with -0.6%, the billboards with 3.1% and the digital industry with12.7%. (Desjardins, J., 2016) Newspapers are being attacked by for example the Dutch firm Blendle, which offers a pay-per-article instead of the traditional subscription to the entire newspaper. The television is being pushed out of the market by the rise of both Youtube content as well as big movie providers such as Netflix. The quality of the media is however not unharmed.

Blendle for example only shows a small part of the article to make you decide whether or not you want to buy it. The tendency for authors to make the title and the small abstract as sensational and popular as possible might cause a failure to actually bring quality content. The traditional media could have both sensational and quality content due to the subscription based revenue. If only the sensational news will be sold the quality will suffer. The same principal applies to the television industry. The quality talk shows will be replaced by the sensational shows that are meant to entertain people instead of inform them, because this will generate more views.

Do you share this opinion on the slow death of the qualitative media and the rise of more sensation seeking media?

Sources:

Chart: The Slow Death of Traditional Media

Addiction on Instagram: When likers become enablers

6

October

2016

No ratings yet. You see them all over Instagram: happy young #fitgirls. They have a large follower base and over 100 likes on average on each photo they post. In the summer of 2016 another one of these girls started posting on Instagram under the name Louise Delage. Louise is a 25 years old Parisienne. She posts photos of her jet set life: fancy holidays, parties and food. She seems like a happy and healthy girl enjoying her life without any worries. She has more than 12K followers and over 50K likes.

But who is this girl? How did she get so popular in such a short amount of time? The truth behind this account is campaign from a French organisation Addict Aide: Like my addiction. The campaign was launched to raise awareness of alcohol addiction among young people. Together with an agency Addict Aide created Louise. They did research on how to create a popular profile on Instagram, and defined a strategy for the account in terms of hashtags, time of posting and content.

Thousands of people started liking Louise. Her photos had one thing in common: she is having an alcoholic drink on almost every photo. There were a few people who noticed this, and the organisation had hoped a lot of people would. However, the majority of Instagrammers did not see it. They saw a happy young girl and by liking her photos they were actually liking her alcohol addiction without even knowing it. The key message of the campaign is that every one knows a Louise Delage. It can be very hard to spot the addiction of someone very close to you. Moreover, with social media these days people can cover up a lot of things. The people who look overly happy online are often very unhappy in real life.

The clever thing about this campaign is that when they revealed the truth about Louise, she became even more popular. The story went viral in France and was covered in a lot of media. The French version of the video has been viewed over 200.000 times.

In my opinion, Addict Aide has done an amazing job with this campaign. They used the power of social media and its network effects to raise awareness among thousands of people without any media budget. I have not seen the Instagram account before they revealed the truth. Now it is obvious because you know it is there, but I wonder if I would have noticed before I knew the truth.

Sources:
http://www.addictaide.fr/actualite/like-my-addiction-notre-nouvelle-campagne-pour-sensibiliser-aux-consommations-excessives-dalcool/
http://www.adweek.com/adfreak/who-louise-delage-troubling-truth-behind-overnight-instagram-success-173792
http://creativity-online.com/work/addict-aide-like-my-addiction/49179

Marktplaats and eBay, brace yourselves!

4

October

2016

5/5 (2) Most of you have probably seen the ‘For sale’ pages on Facebook, where people offer and buy second hand items. Believe it or not, these pages are being visited 450 million times each month, so Facebook decided to respond to this demand. ‘Facebook Marketplace’ is a marketplace inside the Facebook app that launched yesterday in the United States, United Kingdom, Australia and New Zealand on mobile devices. In these countries, the ‘Messenger’ icon in the Facebook app will be replaced by the ‘Marketplace’ icon. If it proves to be a success, Facebook will continue to expand their marketplace to other countries and also to the web platform. Should eBay, Marktplaats and other large players brace itself?

Nowadays when people want to sell a second hand item, they do not just place it only on eBay or Marktplaats, they also share it on Facebook. Does Facebook offer more advantages than the existing platforms? There are several advantages to Facebook Marketplace that could make users choose for Facebook Marketplace instead of for example Marktplaats or eBay:

Buyers and sellers can easily communicate through the already existing Facebook Messenger.
Posting items for sale is free, which is not the case on other platforms for some product categories.
Fraud can be reduced, as buyers can check the profiles of the sellers to see whether they are ‘real’ people.
Facebook can show their users second hand items based on their interests because Facebook knows these.
While on eBay or Marktplaats people search for specific items, Facebook users might go through Marketplace simply because they’re bored and could find something they like (spontaneous shopping). This could increase the range of potential buyers.

Besides aforementioned advantages, Facebook has the advantage of a strong brand name and the large amount of users. It’s hard to place any predictions about Facebooks new feature, but I believe that Facebook Marketplace has strong advantages and will therefore be a big threat for platforms such as eBay and Marktplaats. However, we will see what future will bring us.

Sources:

http://www.makeuseof.com/tag/facebook-marketplace-sell-old-junk/

http://newsroom.fb.com/news/2016/10/introducing-marketplace-buy-and-sell-with-your-local-community/

https://www.iphoned.nl/nieuws/facebook-marketplace/

Facebook launches Marketplace, a friendlier Craigslist

[GONE WRONG] 13 SECRET HEADLINES FACEBOOK WANTS TO STOP. NUMBER 5 WILL BLOW YOUR MIND! 5/5 (1)

1

October

2016

The art of clickbait.

You clicked on the link, didn’t you? How do you attract clicks on your post in a world that is moving so fast that you don’t have time to read everything? Create a title for you article that is too good not to click. Enter clickbait, fishing for your clicks by creating purposely false titles. Clickbait can be described as “web content that is aimed at generating online advertising revenue, […] relying on sensationalist headlines or eye-catching thumbnail pictures to attract click-throughs and to encourage forwarding of the material over online social networks.”¹ Clickbait is probably one of the most hated categories of posts on social media.

BuzzFeed and Upworthy are known to use clickbait titles to drive in views and ad revenue. (Screenshot of BuzzFeed taken on October 1st, 2016)

Facebook recently introduced a new algorithm that aims to stop these kind of ‘headlines’ to appear in your newsfeed. They already tried to limit the amount of clickbait appearing in your newsfeed in 2014², but apparently those clickbait sites still found a way around it. In 2014 Facebook announced that they would start looking at the amount of time spend reading the article, and the amount of likes given, to determine whether the article is clickbait or not. The new algorithm will will weed out misleading and exaggerated headlines the same way that email spam filters weed out fantastic offers to help Nigerian princes recover their lost fortunes. The new algorithm will de-prioritize posts with headlines that “(1) withholds information required to understand what the content of the article is; and (2) exaggerates the article to create misleading expectations for the reader.”³. Facebook employees analysed tens of thousands of headlines, and flagged those that intentionally withhold important information and those that use exaggeration to mislead the reader as “clickbait”. From there, they built a system that looks at the set of clickbait headlines to determine what phrases are commonly used in clickbait headlines that are not used in other headlines. This is how many self learning systems work. You show them a set off correct items and a set of incorrect items and the software itself can figure out if a new item is correct (no clickbait) or incorrect (clickbait).

Facebook wants to get rid of the clickbait articles in order to show people the stories most relevant to them. When your whole timeline is full of clickbait this ruins your user experience and you will probably not return to Facebook very often anymore which is bad for Facebook.

So hopefully no more:

in the future.

¹https://en.wikipedia.org/wiki/Clickbait

²https://www.cnet.com/au/news/facebook-nixes-click-bait-headlines-in-users-news-feeds/

³http://newsroom.fb.com/news/2016/08/news-feed-fyi-further-reducing-clickbait-in-feed/

Apple’s Anti-Tracking Disruption

11

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Why you want your data to be tracked while browsing the web

20

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Advertising in VR Gaming – Metaverse Predictions

3

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How the pandemic is transforming the global luxury sector

5

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The slow death of qualitative media

9

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