AI-enabled China’s Social Credit System: in-depth analysis

5

October

2020

5/5 (1)

Automation has transformed every aspect of modern individuals’ lives. Trivial tasks that used to take a person hours to complete, can now be performed within a matter of seconds due to technological advancements. Artificial Intelligence (AI) is one such advancement of technology that is paving the way for the prevalence of automation in every industry. The ability of AI to perform tasks autonomously is primarily possible due to its ability to be able to process large amounts of data and infer patterns and conclusions within this data, thus effectively learning tasks by itself. However, the procedures used by the AI to analyze the data are initially inputted by an administrator in the form of algorithms and statistical models. An algorithm is essentially a set of rules and the process to be followed by the machine/computer to perform a calculation/action. Modern automation stripped to its core, is a collection of algorithms and related statistical models programmed by an administrator. Due to the increased adoption of the internet, algorithms have become integrated into every aspect of our lives.

The financial credit system used in many western countries can be seen as an example of how algorithms govern our lives. The system involves gathering financial data relevant to an individual from multiple sources, followed by an algorithm that analyses the likelihood of an individual defaulting on a loan. The data gathered primarily consists of previous debts taken, payment deductibles not met and other forms of credit taken up by the individual in the past. After the careful analysis of this data, the algorithm calculates a score for the individual, the credit score. This score is then used by banks, insurance companies, and other financial institutions to determine the creditworthiness of the individual when he/she requests their services (Petrasic & Saul, 2017). In China, such a system exists not only to determine a citizen’s financial credit score, but it expands to all aspects of a citizen’s life by judging citizens’ behavior and trustworthiness, known as the Social Credit System, introduced in 2014. The Social Credit System will have a complete database on all Chinese citizens by 2020, which will be collected from a variety of sources. This scale of data collection is possible in China as Baidu, Alibaba and Tencent are the major providers of internet infrastructure in the country; they work closely with the Chinese Communist Party (Kobie, 2019). The majority of the digital footprint left by Chinese citizens is on infrastructure established by these companies thereby making it easy for the Chinese Communist Party to access its citizens’ data. This sharing of data between private companies and the government is not commonly heard of in China’s western counterparts and shows the importance of data protection laws enforced in those countries. The implementation of the Social Credit System has numerous effects on the country and citizens on economic and social levels.

On an economic level, the algorithms that facilitate the Social Credit System help bridge a major institutional gap that is the underdeveloped financial credit system in China. As mentioned earlier, the financial credit system utilizes algorithms to calculate a credit score to determine the creditworthiness of individuals. Such credit checks can make it more difficult or even deny individuals to access credits. Often, these credit checks focus on only certain aspects such as the timely manner in which we pay our debts (Petrasic & Saul, 2017). This is simply not enough to determine the creditworthiness of individuals as there are other factors at play as to why individuals pay their debts over a certain time period as they do. The commercial credit systems such as the Sesame Credit (developed by Ant Financial Services Group) can therefore be seen as more valuable in determining the creditworthiness of individuals. The Sesame credit score is arguably a better predictor of trustworthiness, as the scores take a broad range of important factors into account. This will prove to be very beneficial for the financial institutions as they will have the highest level of guarantee that the credit extended will be in safe hands. At the same time though, the citizen with a low rating will not be eligible for large loans and will be asked to pay a very high interest rate. Thus, effectively positioning the algorithm behind the Social Credit System as the decisive entity on whether a citizen can be eligible for a loan or not. The argumentation behind the decision to allow an algorithm to govern the credit eligibility of the citizens states that, due to the restrictions placed on the citizen with a lower score, it would motivate them to be better citizens thus achieving a better score. However, citizens with a lower social credit score than a certain threshold may be subject to more restrictions. For example, citizens with low social credit scores are restricted access to certain services such as (quality) education or (quality) transportation. On a social level, the Social Credit System may give rise to social segregation, where citizens with low social credits are exempted from social activities as well as leading to reduced interactions between citizens with higher social credits and those with lower social credits. Moreover, on the work floor, people with low social credit scores may fail to get a promotion because of their scores. The combined effect of restricted access to education, social segregation as well as limited career prospects, can lead to the next generation of those citizens, who have low social credits, being given unfair chances to increase their social credits, and, as a result, their quality of life. Questions arise whether algorithms account for bridging the social inequality gap or if it even strengthens it (Ebadi, 2018).

References

Ebadi, B. (2018). Artificial Intelligence Could Magnify Social Inequality. Centre for International Governance Innovation. Retrieved from https://www.cigionline.org/articles/artificial-intelligence-could-magnify-social-inequality

Kobie, N. (2019). The complicated truth about China’s social credit system. Wired. Retrieved from https://www.wired.co.uk/article/china-social-credit-system-explained

Petrasic, K., & Saul, B. (2017). Algorithms and bias: What lenders need to know. White & Case. Retrieved from https://www.whitecase.com/publications/insight/algorithms-and-bias-what-lenders-ne ed-know

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Ant Group: What is behind the success of the most valuable FinTech in the world?

27

September

2020

5/5 (1)

The Chinese FinTech Ant Group has been in the headlines lately due to its IPO filing in the Shanghai and Hong Kong stock exchange. The parent company of Alipay is aiming at a staggering valuation of above 200 billion USD, which could potentially be the biggest public filing in history.  Just to put it under perspective, this valuation would make Ant Group more valuable than the iconic American investment bank Goldman Sachs. But how did this 6-year company rose to this status so quickly? Notably, the fact that it is a spin-off of Chinese e-commerce behemoth Alibaba has definitely played a key role. Nevertheless, its data intelligence powered business model has been of equal importance.

It all started in 2004 when Alibaba launched Alipay, which back then was an escrow account system, whose underlying goal was to provide security and trust in the still novel online marketplace. Propelled by innovation and the underdeveloped financial infrastructure in China, Alibaba quickly saw the opportunity and turned Alipay in a digital finance super-app, offering services ranging from digital payments and investments to instant credit applications. To support their new banking capabilities Alibaba launched MYbank, one of the first private banks in China.

Screenshot 2020-09-27 at 10.04.49

Figure 1: Alipay’s user interface (Ant Group, 2020)

Fast forward a few years and Alipay is now a fully-fledged payment network, handling a volume of 17 trillion USD in transactions between June 2019 and June 2020 in China. Yu’e bao (‘leftover treasure’ in Chinese) – Alipay’s deposit/money market fund- was, at some point, the largest fund of its sort having over 200 billion USD in Assets under Management. Powered by their Zhima credit score, Alipay enabled about 300 billion USD in consumer and SME credit. Moreover, Alipay also offers its proprietary state-of-the-art cloud-based core banking system as a platform to other financial institutions.

So what was Alibaba’s contribution to all of this? Well, naturally it is easier to market services to an established customer base. On top of this, the e-commerce platform also presented the perfect initial uses cases, that have now long left the boundaries of the digital world and are as well ubiquitous throughout daily life in China (see Figure 2). Most importantly, as Alibaba has evolved into a “hub firm”, the enormous amount of data collected about customers has shaped much of the services at Alipay. Taking SME lending as an example, Alipay started providing microloans to sellers at Alibaba’s marketplaces relying on a credit assessment which was not based on the borrower’s credit history, as most traditional banks do. Instead, as small businesses in China are often informal and do not have a well-documented credit history, Alipay based their metrics on factors derived from their behavior at Alibaba’s marketplaces. These could be for example the seller’s reputation or how long the seller spends on the business. The outcome and repayment behaviors could then be used as real-time feedback to improve the accuracy of the credit assessment. Moreover, as the service grew, more data points could be integrated, polishing the algorithm in a never-ending feedback loop.

Screenshot 2020-09-27 at 12.25.02

Figure 2: Alipay use cases (Ant Group, 2020)

With this in mind, although Alibaba played a key role, the capabilities developed turned Ant Group into a data powerhouse and ecosystem of its own. For instance, Ant financial’s algorithms incredible accuracy even enabled them to redefine the lending business: Unlike traditional lenders, Ant Financial does not underwrite any of the loans it originates. Instead, it only focuses on assessing borrowers’ credit risk and connecting them to loans provided by third parties. By doing this, it outsources all the related risks and can still capture significant value by becoming the banking marketplace in China.

As discussed, Ant Group has risen to a giant in the financial ecosystem in China by making intelligent use of Alibaba’s vast amount of data to develop its own business model. Today the synergies among the two “hubs” are still ever reinforcing, but as Ant Group’s technology and capabilities continue to grow, other markets and revenue opportunities might arise.

What are your thoughts? What do you think will be Ant Group’s next big strategic move?

 

References

Ant Group, 2020. Application Proof (Prospectus), Hong Kong: Ant Group.

Hansen, S., 2020. What We Learned From Ant Group’s New IPO Filing. [Online]
Available at: https://www.forbes.com[Accessed 26 September 2020].

Iansiti, M. & Lakhani, K. R., 2018. Managing our hub economy. Harvard Business Review, September-October, pp. 17-17.

King, B., 2018. Bank 4.0: Banking everywhere, never at a bank. Kindle Edition. Marshall Cavendish International (Asia) Pte Ltd.

Zeng, M., 2018. Smart Business. 1st Edition ed. Boston: Harvard Business Review Press.

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Alibaba introduces “new retail” with Hema Supermarket

24

September

2018

5/5 (1)

 

Different types of technologies are disrupting the grocerymarket, like “just walk out” technology and home delivery. Another disruption, called Hema, is coming from the multinational Alibaba. Hema is a supermarket that combines online and offline shopping. Every product has a barcode that provides customers with product and price information.

In 2015 the first Hema shop was introduced in Shanghai. Nowadays there are 65 shops throughout China and they are planning to open dozens of shops this year1, 2.

 

What is Hema and how is it different from other supermarkets?

Until recently, the Chinees grocery market was traditional. The customer experience was depressing, with the fluorescent lamps and frowning employees. In contrast to the traditional supermarkets, Hema is an appealing brand which creates a seamless customer shopping experience. How Hema is making a difference is for example with the Hema app; customers can shop, dine and pay their groceries by using one single device. Customers can use their smart phone to scan the barcodes and find additional information such as; product details and recipes. At the in-store restaurant, customers can pick their own fresh products which are prepared on the spot.

Besides this offline customer experience Hema offers a home-delivery service, so customers who shop online have a same great experience, as their groceries will be delivered within 30 minutes2, 3.

 

Wat kind of technology is used?

Hema is using different types of technologies to combine online and offline shopping experiences. Hema uses big data analytics that remembers all purchases of each customer and makes personalized recommendations. The app suggests a data-driven selection of fresh products based on the customer’s location. Within the Hema store digital price tags are used which provides dynamic pricing based on the competition. Another technology is used in one of the stores in China, where robots are serving customers at the in-store restaurant3.

Looking at how quickly Hema is growing and the kind of features they offer, I think that Hema will expand worldwide and be a worldwide success. In Europe and other parts of the world, we do not have this kind of shopping experience as the Chinees have with Hema. I think Alibaba earns a big market share in the grocery industry.

 

 

Sources:

  1. https://www.alizila.com/video/take-tour-hema-supermarket-experience-new-retail/
  2. https://www.cnbc.com/2017/07/18/alibaba-hema-stores-blend-online-and-offline-retail.html
  3. https://www.cnbc.com/2018/08/30/inside-hema-alibabas-new-kind-of-superstore-robots-apps-and-more.html

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The rise of the Platform Economy

27

September

2016

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Technological enterprises and companies that started in the digital age, such as Google, Alibaba, and Amazon have understood the power of digital technologies. However, most of these companies’ disruptive innovations are not services or products, they are in fact the platforms that form the foundation for these products and service. This is called a platform-based business model and it changes the way how companies can do business. It results in a system that does much of the work to grow the company (quickly) by itself.

The three main reasons for the success of these platform-based business models are:

  1. Network effects: This exists when two user groups (in most cases, consumer, and producer) generate network value for each other, resulting in joint benefits that increase demand-side economies of scale. The network effects of these platforms, with increasing connected transactions and users, push value creation.
  2. Distribution power law: Platform business models enable a much larger scale. This is done by allowing third parties to sell products in the long tail, avoiding diminishing returns usually associated with these products. E.g. Amazon is able to offer books very specifically tailored for a niche market that would never be sold in regular book shops.
  3. Asymmetric growth: This is the principle of driving demand for their core market through complementary markets, by subsidizing these, or even offering them for free, to users. An example of this is Adobe offering their PDF readers for free to its users. Because of the resulting increased use of Adobe’s pdf reader, producers are willing to pay more to be able to distribute PDF files.

Accenture’s Technology Vision 2016 names platform economy as one of the key trends to watch. It mentions that every company will, eventually, need a platform strategy. They will need such a strategy not only for the growth of their business, but also to be able to fight off the platform-based competition.

 

Sources:

Technology Trends 2016 – Accenture Technology Vision. Retrieved September 26, 2016, from https://www.accenture.com/us-en/insight-technology-trends-2016

 

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