The Rise of Virtual Airlines: Could the Metaverse Replace Air Travel?

23

September

2025

5/5 (1)

Could the Metaverse Replace Air Travel?

Aviation has long been the symbol of globalization. Business meetings in New York, conferences in Singapore, family holidays in Spain – flying connects us across continents. Yet, aviation is also a major contributor to global CO₂ emissions, accounting for roughly 2.5% of the total (Our World in Data, 2024). With climate concerns rising, the question is: do we truly need to fly as much as we do? Emerging technologies like the Metaverse and immersive VR suggest that, at least for some purposes, maybe we don’t.

Companies are already experimenting. Microsoft Mesh offers mixed-reality meetings where holographic avatars interact naturally (Microsoft, 2025). Accenture even onboarded more than 150,000 new employees through its metaverse-style virtual campus, “The Nth Floor,” replacing the traditional first-day office orientation with an immersive experience (Fortune, 2022). Meanwhile, Apple’s Vision Pro, despite its hefty price tag, promises “spatial computing” that enables real-time collaboration and immersive experiences for businesses – Porsche, for instance, is already using it to visualize racing data paired with live dashboard video (Apple, 2024). In short, the Metaverse is no longer a futuristic vision – it is a developing alternative to physical presence.

What would this mean for airlines? Traditionally, digital innovation in aviation focused on operational improvements – think China Southern Airlines adopting AR glasses to speed up inspections. But the bigger disruption might come not from AR inside the cockpit, but from VR replacing the cockpit altogether. If corporations embrace virtual meetings as the norm, the lucrative business travel segment – which accounts for up to 75% of airline profits on some routes – could shrink dramatically.

Of course, leisure travel is different. No VR headset can replace the taste of fresh pasta in Rome or the sound of waves on a real beach. Yet even here, digital business models may reshape demand. Tourism boards are already testing “digital twins” of cities, offering hybrid packages: a VR experience first, followed by physical travel only if the user wants more. It’s not hard to imagine an airline of the future selling both flights and “virtual tickets” for experiences that never leave your living room (ironically).

Personally, I see this not as a threat but as an opportunity. Airlines could diversify into digital experiences, creating “virtual airlines” that transport people across digital worlds instead of physical skies. This would require rethinking business models, moving from moving bodies to curating experiences – much like how Spotify disrupted music by shifting from ownership to access.So here’s the question I want to leave you with: if you could attend your next international conference in the Metaverse with the same networking and immersive experience, would you still choose to fly?

References

Apple. (2024, April 10). Apple Vision Pro brings a new era of spatial computing to business. Apple Newsroom. https://www.apple.com/newsroom/2024/04/apple-vision-pro-brings-a-new-era-of-spatial-computing-to-business/

Fortune. (2022, May 16). 150,000 Accenture new hires spend their first day in the metaverse. Fortune. https://fortune.com/2022/05/16/accenture-150000-new-hires-spend-first-day-metaverse/

International Energy Agency. (2023). Aviation. IEA. https://www.iea.org/energy-system/transport/aviation

Microsoft. (2025). Microsoft Mesh. Microsoft. https://www.microsoft.com/en-us/microsoft-teams/microsoft-mesh

Our World in Data. (2024). Aviation and climate change. https://ourworldindata.org/global-aviation-emissions

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Would you fly with a pilotless plane?

25

September

2017

5/5 (2) Autonomous driving is currently one of the hottest topics in the field of artificial intelligence. However, a much less talked-about mode of transportation that could also become autonomous in the future is flying. The airline industry is known for its low profit margins, and in 2012 airlines made an average of $4 per passenger carried. It thus makes sense that airlines always try to find ways to cut costs and one of the ways to do that is by cutting the number of crew members per flight. The number of crew members in the cockpit has already declined over the years, but will we soon see commercial airplanes without a cockpit at all?

 

During the 1950s, when commercial flying began to grow rapidly, there were five crew members in the cockpit: a pilot, a co-pilot, a flight engineer, a navigator and a radio operator. As technology improved, the tasks of the navigator, the radio operator and the flight engineer were replaced by computers. And with the introduction of the autopilot, constant hands-on control by a human was not necessary anymore. It is however important to note that the autopilot cannot replace human operators, as it merely assists them in controlling the aircraft. The pilot and co-pilot have to constantly monitor and adjust the aircraft’s navigation and systems, communicate with air traffic control and prepare for the next phase of the flight.

 

Tests have been done to reduce the number of pilots from two to one, but this reduction is not expected to come in the very near future. If the reduction from two to one is already such a difficult task, how likely would it be to go from two pilots to no pilots at all? Last June, Mike Sinnett, Boeing’s vice president of product development, announced that Boeing wants to test aspects of self-flying passenger aircrafts next year. He also stated that the basic building blocks of the technology are already available. These are however only tests on the aspects of self-flying aircrafts and an aeronautics professor at the Embry-Riddle Aeronautical University in Florida says that even optimists predict that pilotless flying is at least 50 years away from now.

 

However, even if autonomous flying would be possible, it would be difficult to convince people to actually fly with an autonomous aircraft. A survey of 8.000 people done by UBS found that only 17% of respondents would buy a ticket for a pilotless flight. Nevertheless, I think that this percentage could rise with the commercialization of autonomous transportation for other modes of transport. For many people, autonomous transportation still sounds like something from movies, but if there are more and more autonomous cars on the road, the consensus on autonomous transportation including autonomous flying could drastically change. Even though it seems likely that we will not see any pilotless commercial flights in the next 50 years,  I am wondering what your current thoughts are on getting on a pilotless flight. Do you feel safer on a flight knowing that there are human operators on board or do you think taking out the human error factor makes flying safer?

 


 

[1] – IATA. (2013, March). Strong Passenger Growth Trend Continues. Opgehaald van IATA: http://www.iata.org/pressroom/pr/Pages/2013-07-03-01.aspx

[2] – Kottasová, I. (2017, August). Pilotless planes could save airlines billions. But would anyone fly? Opgehaald van CNN: http://money.cnn.com/2017/08/07/technology/business/pilotless-planes-passengers/index.html

[3] – Lerner, P. (2017, August). Would You Fly on an Airliner Without a Pilot? Opgehaald van Air & Space Magazine: http://www.airspacemag.com/flight-today/02_aug2017-airplanes-without-pilots-180963931/

[4] – Scott, A. (2017, June). Boeing wants to build a futuristic plane that can fly without a pilot. Opgehaald van Business Insider: http://www.businessinsider.com/r-boeing-studies-pilotless-planes-as-it-ponders-next-jetliner-2017-6?international=true&r=US&IR=T

 

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